PRo Bono Project 2020

Girls Inc. of Huntsville

Background on the 2020 PRo Bono Nonprofit

Between February and April, 22 local nonprofits applied for the 2020 PRo Bono Project. After careful evaluation, a committee of ten NAPRCA members selected Girls Inc. of Huntsville to be the 2020 PRo Bono Project recipient. Girls Inc. of Huntsville provides year-round programming to girls in grades K-8th, many of whom start out at a socioeconomic disadvantage. Most participants reside in households with annual incomes under $30,000. Program focus areas include academic enrichment and support, STEM opportunity exposure, leadership development, career exploration, healthy living and life skill instruction. Girls Inc. works to inspire all girls to be strong, smart and bold.

The Nonprofit Request

Girls Inc. has a dedicated Marketing person who can implement ideas and suggestions from project, along with the rest of the staff. Girls Inc. recently redid its website and created a newsletter. The staff is looking for help telling the story of Girls Inc. and letting the community know exactly how they help. Additionally, the national affiliate completed a comprehensive study on the benefits of being in Girls Inc. that they would like help making more accessible to the average person.

2020 PRo Bono Project Information and Activities

Stephanie Malone, Executive Director of Girls Inc. of Huntsville, gives her testimony of the assistance her organization received.

History of the PRo Bono Project

The NAPRCA PRo Bono Project allows Tennessee Valley nonprofits to apply for free public relations strategic planning. For NAPRCA members, this is community service at its best and a great way to network with PR peers. For nonprofits, it’s skilled PR counsel for free.