PRo Bono Project

NAPRCA is proud to give back to the local nonprofit community through our annual PRo Bono Project. This rewarding initiative provides public relations guidance and strategies to a selected nonprofit that is in need of assistance and resources.

The goal of the PRo Bono Project is to provide an overall communications audit to determine opportunities, identify areas for improvement and recommend new strategies. Examples of communication services vary depending on the nonprofit chosen, but can include:

  • Internal and external communication plans
  • Media relations
  • Tactical recommendations
  • Social media audits
  • Community engagement plans
  • Event planning

Previous organizations selected for the PRo Bono Project include HEALS, Inc., NAMI Huntsville, Huntsville Community Drumline, Crisis Services of North Alabama, Better Business Bureau, the ARC of Morgan County and Still Serving Veterans.

NAPRCA members interested in serving on the PRo Bono committee should contact Ashley Polesak at

Local nonprofits interested in applying to benefit from the 2020 PRo Bono Project should download the PDF form here and submit a complete application to Ashley Polesak at Or, complete the application form below. The deadline to apply is Friday, March 27, 2020.