NAPRCA announces 2021 PRo Bono Project recipient

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HUNTSVILLE, Ala., May 26, 2021 – The North Alabama Chapter of the Public Relations Council of Alabama (NAPRCA) announces the Community Free Dental Clinic as their 2021 PRo Bono Project recipient. The PRo Bono Project is an annual initiative that provides voluntary assistance to the selected nonprofit over the course of the year. 

This year’s recipient, Community Free Dental Clinic is the only organization of its kind providing free dental services to low income, elderly and veterans living at or below the poverty level in Madison County. They have treated over 8,300 patients since opening March 2013. During evaluations, patients are coached on multiple topics, including medication compliance, smoking cessation, referrals for medical, financial, psychological, and food assistance. Diabetics and those with high blood pressure are educated concerning their health conditions. 

The Community Free Dental Clinic also provides a learning/mentoring environment for students at local universities including nursing and pre-dental students. The UAB Dental School brings newly licensed dentists to improve their skill,

In 2020, the Community Free Dental Clinic served 144 patients. 

“The Community Free Dental Clinic is so excited to have been selected by NAPRCA for pro bono assistance,” said Julia Nabors, Community Free Dental Clinic executive director. “The clinic is beginning a capital campaign and needs NAPRCA resources and expertise. Because of the pandemic in 2020 and an increased need and cost of supplies, the clinic is absolutely in need of NAPRCA’s help.”

NAPRCA will provide communication services like plans for internal and external communication outreach, media relations, social media analysis, community engagement plans, donor relations, event planning and more, based on the clinic’s needs.

“The PRo Bono Project is one of our chapter’s favorite initiatives because it provides a tangible benefit to the communities we live in,” said Michelle Stark, president of NAPRCA. “Before COVID happened, many nonprofits were already operating without full-time communications advisors due to limited budget. In the aftermath, many nonprofits are facing even smaller budgets. They desperately need communications strategy to help get their message out and gain financial support. Funding makes their mission possible, so our goal is to help bring in donations and raise awareness. It’s a win-win-win for our members who want to make a difference.”

Previous organizations selected for the PRo Bono Project include Girls Inc. of Huntsville, the HEALS, Inc., Community Drumline, ARC of Morgan County, Still Serving Veterans, and National Alliance on Mental Illness.


The Public Relations Council of Alabama (PRCA) is the largest public relations-focused organization in the state of Alabama and currently has over 450 members across six chapters statewide. Its mission is to promote the ethical practice of public relations among professional practitioners and students, provide professional development for members, foster understanding within the community regarding the practice of public relations, and support the community using members’ skills.

Connect with us: 

*Facebook: PRCA North Alabama    

*Twitter: @naprca    

*LinkedIn: @naprca 

Media Contact:
Ashley Polesak


About This Post

Posted on May 26, 2021
Posted by Emily Rodrick