Local Public Relations Organization Offering Pro Bono Work for a Community Nonprofit

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HUNTSVILLE, Ala., March 10, 2021 – The North Alabama Chapter of the Public Relations Council of Alabama (NAPRCA) is looking for local nonprofit organizations seeking assistance in their public relations/marketing outreach efforts. Coined the PRo Bono Project, this annual initiative provides voluntary assistance to the selected non-profit over the course of the year. 

NAPRCA’s PRo Bono Project is open to 501(c)(3) nonprofits located in Huntsville, Madison, Decatur, Sand Mountain and the Shoals. The application window to apply will be open from March 15-April 15, 2021.

“North Alabama’s non-profits are incredibly diverse, doing amazing work to benefit our community,” said Michelle Stark, NAPRCA President. “The PRo Bono Project offers our professional members an opportunity to support those causes – providing each year’s recipient non-profit with actionable strategic communications and marketing support that drives their mission.  It’s a win-win for everyone involved.”  

Examples of communication services provided will vary, depending on the non-profit chosen, some possibilities could include plans for internal and external communication outreach, media relations, social media analysis, community engagement plans, donor relations, event planning and more. 

“Girls Inc. of Huntsville was thrilled to be selected as the nonprofit for NAPRCA’s 2020 PRo Bono Project,” said Stephanie Malone, Executive Director of Girls Inc. of Huntsville. “Our overall experience with the PRo Bono committee was absolutely wonderful. They took the public relations goal we had and lent their expertise to create content and a plan to meet our vision. Working with such professionals that were willing to help us elevate our brand in the community was a gift.”

Previous organizations selected for the PRo Bono Project include the HEALS, Inc., Community Drumline, ARC of Morgan County, Still Serving Veterans, and National Alliance on Mental Illness.

NAPRCA members interested in volunteering on the committee can email Nonprofits interested in learning more about qualification criteria or to apply, please visit .


The Public Relations Council of Alabama (PRCA) is the largest public relations-focused organization in the state of Alabama and currently has over 450 members across six chapters statewide. Its mission is to promote the ethical practice of public relations among professional practitioners and students, provide professional development for members, foster understanding within the community regarding the practice of public relations, and support the community using members’ skills.

Connect with us: 

*Facebook: PRCA North Alabama     *Twitter: @naprca     *LinkedIn: @naprca 

Media Contact:
Ashley Polesak


About This Post

Posted on March 10, 2021
Posted by Emily Rodrick