February Chapter Luncheon

  • February 20, 2019
    11:30 am - 1:00 pm

Cupcake and Coachella: Everything you need to know about influencer and event marketing from the pros behind Cupcake Wines

Cupcake & Coachella will share how the pros at Double Forte Communications Agency strategically worked with a variety of influencers for one of their biggest clients – Cupcake Wines. Our speakers will present the case study of how Cupcake Wines engaged with their target audiences at the world-renowned music and arts festival, Coachella. Influencer marketing: finding them, paying them, working with them, measuring impact, blending paid and non-paid tactics into a campaign, and much more … You won’t want to miss it!

Speakers: Lee Caraher is the President & CEO of Double Forte, a successful, national public relations, content marketing and social media firm. Double Forte works with beloved consumer, technology and wine brands. She is a highly sought-after communications expert known for her business acumen and insights (and her big laugh). She splits her time between the company’s San Francisco and New York offices.

Lee will be joined by her colleague, Tricia Denci, who is a Senior Manager at Double Forte and has been with the business for more than seven years. Tricia served in a variety of roles at Double Forte and has worked in the food, wine, spirits, lifestyle and fitness industries.

Event registration ended Monday, Feb. 18, at 5 p.m.


Venue Phone: 800-234-1234

Venue Website:

220 Wynn Dr NW, Huntsville, Alabama, 35893