NAPRCA is proud to celebrate our chapter’s newest APR – Madi Winkler!
APR (Accreditation in Public Relations) is the industry’s most highly-touted professional designation. Madi was formally established by the Universal Accreditation Board in June. During a pinning ceremony on August 6th, in the presence of mentors and family, NAPRCA recognized Madi as the chapter’s 10th APR.
Local APRs hosted a pinning ceremony for newly-accredited Madi Winkler. Pictured above from left to right: Kristina Hendrix, APR; Madi Winkler, APR; Lori Miller, APR; Laura Barnard, APR; Melissa Bullard, APR
“It feels incredibly empowering to have reached this career milestone,” Madi said of the accomplishment. “The panel presentation and preparation for the computer-based exam were very rigorous, and I feel a sense of pride having completed these requirements.”
Madi is the youngest accredited chapter member, to date. It is an impressive feat and no surprise to Madi’s family and peers. Earning the APR has been a career goal for Madi since college, where she first heard of it in an introductory public relations course.
“I remember sitting amongst my peers as Lisa Darnell, APR introduced us to our new field of study… I immediately knew earning my APR was a goal I wanted to pursue someday,” Madi shared.
That APR seed has since been nurtured by several accredited professionals. Kristina Hendrix, APR mentored Madi through an internship. Soon after, Madi earned the Certificate in Principles of Public Relations, a stepping stone to APR. Madi and Kristina are now colleagues at Dynetics, sharing in accreditation and moxie.
“The desire to continue learning and growing in a field that I am so very passionate about has been a constant motivator,” Madi explained. “It’s always good to improve your practice. Earning your APR gives you that opportunity by actively engaging and recommitting to the practices that form the foundation of public relations.”
Madi took advantage of several resources to prepare for accreditation, including the official study guide (found at this link) and Cutlip and Center’s Effective Public Relations (available at this link). Madi also participated in NAPRCA’s APR study classes led by Laura Barnard, APR.
The APR process takes commitment and effort, but Madi says the resulting confidence is worth it. “Working toward this designation is extremely worthwhile, and I’d highly recommend it to anyone who is ready to step to the next level.”
On the other side of accreditation, Madi is grateful to the supporters she had along the way. “I would like to thank Kristina Hendrix, APR and our entire Dynetics Communications team. You guys are the most talented and fun group I’ve ever worked with, and I appreciate all of your support and encouragement. Thank you to Beth Garfrerick, Ph.D., APR; Lisa Darnell, APR; and Laura Hardin for being the best educators in the business and for the learning environment you provide for your students. Finally, thanks to Laura Barnard, APR for helping take this designation across the finish line. I appreciate your commitment to our wonderful chapter!”
Learn more about the APR here.