In preparation for this year’s Accreditation in Public Relations (APR) study course, we’re featuring our chapter’s current APRs! If earning your APR is one of your 2021 goals, email Laura Barnard, APR, to sign up for the spring course. Classes meet weekly starting February 24 from 5:30 – 7 p.m. and will last for nine weeks, with a break the week of March 14.
Kristina Hendrix, APR, Director of Communications at Dynetics, describes her experience in earning this game-changing credential.
“I chose to pursue my APR because I wanted to learn more about the PR industry and be the best practitioner that I could be. When I was looking to get my APR, there was a requirement that you had to have been in the business for 5 years. So at the five year mark, I submitted my application and started studying. Seeing the four-letter word “PASS” on the screen was a tremendous accomplishment for me. It helped my confidence and gave me a seat at the table, when before I would have been begging for it. Now, I try to show the value of having the APR not only for myself but for my colleagues. We know how to write PR plans, implement effective strategies and tactics and evaluate what we have accomplished. Most of all, having your APR does set you apart. More and more position descriptions are starting to say “APR Preferred.” HR managers are seeing that this certification is valuable not only for the department but for the business. I would encourage anyone to start researching and studying how to get your APR.”