About NAPRCA
The North Alabama Chapter (NAPRCA) was established in 1973 and is one of the larger active chapters in the Public Relations Council of Alabama.
NAPRCA has about 75 members in Huntsville, Madison, Decatur, Sand Mountain and the Shoals, representing corporations, nonprofits, government agencies, educational institutions, media, advertising and PR firms as well as solo practitioners.
PRCA’s mission is to promote the ethical practice of public relations among professional practitioners and students, provide for the professional development of members, foster understanding within the community regarding the practice of public relations, and support the community through the use of members’ skills.
Award-Winning
Your local chapter is award-winning and has a long history of stellar performance including:
- Six-time statewide winner of PRCA’s “Chapter of the Year”
- Over the last 10 years, seven North Alabama members have received the Philip R. Forrest Practitioner of the Year Award, our state-wide organization’s highest honor. Many of your NAPRCA colleagues are also SPRF “Senior Practitioners”
- 2nd Place in the SPRF “Chapter of Distinction” competition between chapters in four states — in 2010 and again in 2011
Our State Organization
The North Alabama chapter is part of a state-wide organization that was originally established in 1956 and has six chapters:
- North Alabama
- Birmingham
- Mobile
- Montgomery
- East Alabama in Auburn Opelika
- West Alabama in Tuscaloosa
Our Relationship with SPRF
PRCA members are automatically members of our regional organization called The Southern Public Relations Federation (SPRF) which has 1400 members in Alabama, Florida, Louisiana, and Mississippi with their own State organizations:
- The Public Relations Council of Alabama (PRCA)
- The Public Relations Association of Louisiana (PRAL)*
- The Public Relations Association of Mississippi (PRAM)
- The Emerald Coast Public Relations Organization (ECPRO)
*PRAL has a newly formed state organization to oversee brand new chapters forming now. They have existing chapters in Baton Rouge and Central in Alexandria. SPRF holds an annual conference and recognizes outstanding work with Lantern Awards.
Accreditation
SPRF is also the organization that allows PRCA members to participate in the universal accreditation (APR) process conducted through the Universal Accreditation Board.
Governance
NAPRCA’s Bylaws establish our organizational structure including the authority of our Board of Directors. Our code of ethics and our state organization outlines the rules for judicial procedure.