December 2015 Social: #Replace the Selfie

November 24, 2015  |  Meeting Info, News  |  Comments Off on December 2015 Social: #Replace the Selfie

#ReplaceTheSelfie Event + Holiday Social

Wednesday, December 16th


Lowe Mill North Wing Classroom

Project a more professional image in 2016 with some help from PRCA. Join us on Wednesday, December 16th at Lowe Mill for a social and photography session! White Rabbit Studios will offer unique head shots from 3pm-5pm, and you can socialize and toast the season with the entire PRCA crew from 3pm to 6pm.

Cost to attend is $25, which includes head shots, a drink ticket and light appetizers. Proceeds from this event will benefit the Michael K. Simmons Scholarship fund. Head shots will be taken against Lowe Mill backdrops (exposed brick, warehouse style window frames).  Photos will be distributed individually via email following the event.

RSVPs are requested so that we can plan adequately for refreshments.

Register Now



Learn more about Lowe Mill here:
See White Rabbit Studios photography here:

November 2015 Chapter Meeting: “Behind the Scenes with Homegrown Huntsville”

November 10, 2015  |  Meeting Info, News  |  Comments Off on November 2015 Chapter Meeting: “Behind the Scenes with Homegrown Huntsville”

28c96d7An insider’s look at strategic event management, PR and lessons learned from Ashley Ryals of Homegrown Huntsville. 

About Homegrown Huntsville: Homegrown isn’t just another event planning business. We are collaborating with our community, cultivating new ideas and producing high quality events that will have you to coming back for seconds!

What: November Chapter Meeting with Ashley Ryals
When: Wednesday November 18, 11:45 AM-1:00 PM
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

Register Now

NAPRCA’s Jessica Carlton Receives National Award

November 8, 2015  |  News  |  Comments Off on NAPRCA’s Jessica Carlton Receives National Award

PR Stars LogoJessica Carlton 2013PR News recognized NAPRCA’S Jessica Carlton as a Rising PR Star 30 & Under.

Jessica is the Marketing Manager for the Huntsville/Madison County Convention & Visitors Bureau. She holds a Master of Arts in Communication from the University of Alabama in Tuscaloosa. Carlton has also received numerous industry awards including the 2015 “30 Under 30” Tourism Professional by the Destination Marketing Association International; the Alabama Rising Star Award by the Alabama Department of Tourism, and a National Grand Prize for the Arthur W. Page Society Case Study Competition.

Jessica’s work has been recognized with a PRCA Award of Excellence and an SPRF Award of Merit.

Jessica was honored at an award luncheon at the National Press Club in Washington D.C. on December 9th. Jessica’s accomplishment is noteworthy; the publishers for PR News noted that this year had the highest number of entries in program history.

The entire list of honorees can be viewed here:

APR Exam Blackout Dates

October 9, 2015  |  News  |  Comments Off on APR Exam Blackout Dates

APR Computer-based Exam Blackout Dates: Dec 15-31, 2015

The APR computer-based exam will temporarily be down Dec. 15-31, 2015. Updates to the exam are being made to ensure it remains aligned with current PR practices and expected knowledge and the blackout dates are necessary to load and test the new exam. This update is part of the Universal Accreditation Board’s continuous improvements to keep the entire APR process rigorous, relevant and valuable. On January 1, 2015, the updated exam and related Study Guide will be available at

October 2015 Chapter Meeting: “How Do You Sell A Planet? – NASA and the Journey to Mars”

October 9, 2015  |  Meeting Info, News  |  Comments Off on October 2015 Chapter Meeting: “How Do You Sell A Planet? – NASA and the Journey to Mars”



HowDoYouSellAPlanet“How Do You Sell A Planet? — NASA and the Journey to Mars”

Ever wonder how the “real martians” communicate the idea of space travel to a place no human has ever visited? David Hitt, a communications strategist for NASA’s Space Launch System, will join us this month and answer that very question. He helps share the story of America’s next-generation heavy-lift rocket for human and scientific exploration beyond Earth’s orbit. In short – he helps NASA sell the #JourneyToMars on a daily basis. 

A former newspaper editor, David is a native of Huntsville, and holds a bachelors degree in journalism from the University of Mississippi. He has co-authored two books, does comedy Improv, leads historic tours in the area (including the Huntsville Ghost Walk) and blogs on a regular basis – both professionally and personally. 

Register Now

Congratulations to Our 2015 Lantern Award Winners

October 1, 2015  |  Awards, News  |  Comments Off on Congratulations to Our 2015 Lantern Award Winners


Contact: Lorri Freeman, APR
Southern Public Relations Federation
Lantern Award Chair

Date: Thursday, October 1, 2015

Southern Public Relations Federation
Announces 2015 Lantern Award Winners

The Southern Public Relations Federation (SPRF) recognized outstanding work in the field of public relations during the Lantern Awards ceremony held Sept. 22 at the Grand Hotel Marriott Resort in Point Clear, Ala.

Awards, including Certificates of Merit, Awards of Excellence and Lantern Awards, were given within three tiers and a student category. Of the Lantern Awards given, the judges also select the Best of Show Award and two Judges’ Choice Awards.

Mississippi Department of Transportation received the William A. Taylor Best of Show Award for its “Get Your Game On” campaign designed around sports to inspire Mississippi residents not to litter.

Two Judge’s Choice awards were presented, one to The Focus Group for their campaign “Every Shrimp Has a Tail; Our Shrimp Have a Story” and one to Le Meridien New Orleans for their “Managing a Potential Identity Crisis: Transitioning W New Orleans to Le Meridien New Orleans.”

In addition to these awards, here is a complete list of local winners:

  • Lantern Awards:
    • NASA Technology Video – Chantel Minish, Media Fusion
    • SLS Booster Test Firing Plan – Kristina Hendrix, ASRC Federal for NASA Marshall
  • Awards of Excellence:
    • Huntsville-Madison County Public Library Website – Chantel Minish, Media Fusion
    • NASA “Rocket Man” Recruitment Campaign – Chantel Minish, Media Fusion
    • Huntsville Restaurant Week 2014: Ten Tasty Days of Deals – Jessica Carlton, Huntsville/ Madison County Convention & Visitors Bureau
  • Certificates of Merit:
    • NASA 3DV App – Chantel Minish, Media Fusion
    • #iHeartHSV: a social media lovefest for Rocket City, USA – Jessica Carlton, Huntsville/ Madison County Convention & Visitors Bureau
    • Huntsville City Schools’ Summer Labs Program Powered by Appleton – Sonia Robinson, Appleton Learning
    • Huntsville Utilities 75th Anniversary Logo – Deborah Hudson, Huntsville Utilities

Founded in 1972, SPRF is the umbrella organization for the Public Relations Council of Alabama, Public Relations Association of Mississippi, the Public Relations Association of Louisiana and Emerald Coast Public Relations Organization. SPRF exists to further the professional and networking interests of today’s public relations and communication professionals in private, public and nonprofit businesses and organizations. Along with networking, SPRF serves to advocate on behalf of and assist its members through ongoing professional development and defining ethical behavior. For more information about SPRF, visit the organization’s website at

The BIG Event 2015: Marketing & PR September 25

September 1, 2015  |  Meeting Info, News, Projects, Workshops  |  Comments Off on The BIG Event 2015: Marketing & PR September 25

The BIG Event brings tThe Big Marketing and PR Eventogether more than one hundred PR pros and entrepreneurs in one place. It’s a full day of training that is designed to give you new insight into how to tackle today’s toughest marketing and PR challenges.

And this year we’re bringing in Google to talk about digital marketing, micro moment decisions and why they are important, analytics and more!

Register today!

The BIG Event: Marketing & PR

Jointly presented by NAPRCA and the Women’s Business Center of North Alabama
Friday, September 25
Hosted by Redstone Federal Credit Union
Huntsville, Alabama

Session Descriptions:

Google: Jumpstart Your Marketing
Google will discuss digital marketing strategies crucial to business’ success: building an online presence, harnessing the power of mobile, and capturing micro-moments that matter!

Optimizing Your Content
Hear a case study on how to make your content more successful online.

Lunch with : Your Branding Strategy
Find out the vast array of Google services and products and how how they can be used to meet direct response and branding goals.

Getting the Most from SEO
Instructor: John Allen, Marketing on the Web
Learn what the differences are between local and national search results and what influences how your website ranks in these results.

Google: Diving into Analytics
Take a “deeper dive” into Google Analytics, specically popular product features, how to analyze data and how to leverage data for success.

Cost to Attend:

$99 Full Day / $59 Half Day / $20 Students

Does your company want to be a sponsor for the event?  Email Chantel Minish for more information.

SPRF Membership Survey

August 21, 2015  |  News  |  Comments Off on SPRF Membership Survey

Attention NAPRCA members: Please take a moment to provide your feedback for the SPRF membership survey. All members of PRCA are also automatically part of the regional Southern Public Relations Federation, so this is for you! Four years have passed since we last prepared a membership profile that gives us a snapshot of just exactly who we are across the four states that make up SPRF. Your responses are greatly appreciated.


And the winner is… Still Serving Veterans for 2015 PRo Bono Project

August 6, 2015  |  News, Projects  |  Comments Off on And the winner is… Still Serving Veterans for 2015 PRo Bono Project

The 2015 PRo Bono Project committee and NAPRCA board members are thrilled to announce that Still Serving Veterans has been selected as this year’s project winner. We are all so excited to work with an organization that is doing such great things for our military members and their families.  Still Serving Veterans (SSV) is an Alabama-based Veterans’ service organization that empowers wounded warriors, Veterans, and their families to optimally transition into meaningful new careers and post-military lives with all the benefits and services that they have earned-at no cost to them.

The PRo Bono Project committee members will assist the organization by helping to develop a realistic and actionable plan for branding and marketing to support their future expansion throughout the state. The project will include a phased plan that ensures Still Serving Veterans is implementing best practices in all areas of communication.

This year’s committee was overwhelmed with the number of applications they received from deserving organizations. While we cannot develop a full strategy plan for each group, all candidates will receive 2 complimentary tickets to attend any upcoming NAPRCA meetings of their choice and learn valuable skills to enhance their communication efforts. 

If you are interested in serving on this year’s PRo Bono Project committee, please email  

August 2015 Chapter Meeting: Perception vs. Reality

August 3, 2015  |  Meeting Info, News  |  Comments Off on August 2015 Chapter Meeting: Perception vs. Reality

In August we’re welcoming public relations manager for the Port of Huntsville, Jana Kuner, as our presenter. With more than 10 year in marketing, Jana knows a thing or two about battling public misconceptions. We’ve asked her to to discuss “Perception vs. Reality” in marketing – drawing on her experiences at Huntsville International Airport (HSV) and in shopping centers.   

Register Now

What: August Chapter Meeting with Jana Kuner
When: Wednesday, August 19  at 11:45AM
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students