[November Luncheon] Inside Influencer Strategy

November 5, 2017  |  Home, Meeting Info, News  |  No Comments

 THE TOPIC

Working with influencers continues to be a hot topic among the PR community – in part, because brands have seen incredible success leveraging these strategic partnerships. This month we’ll hear from Matt Maxey, PR Manager for Visit Franklin, on how PR professionals can successfully incorporate this tactic into their own communications plan, increase earned and influencer media impressions, and create authentic advocacy for their organization.

THE SPEAKER

Matthew Maxey is the Public Relations Manager for Visit Franklin, located in Franklin, Tennessee, where, in less than two years, he has taken earned and influencer media impressions from a few hundred thousand to well over a billion annually.

Before Visit Franklin, Maxey was an independent PR consultant working with non-profits and media publications. He has also served in various communications and political director roles in elections for the Tennessee Legislature, Governor, and United States Congress. Maxey began his career in the sports market as the Assistant Director of Athletic Communications at the University of Tennessee at Martin.

When not working now, Maxey can is be found working as a freelance photographer shooting college and professional sporting events across the southeast.

IT’S BOGO TIME!

It’s membership drive time. NAPRCA members are encouraged to bring at least one guest to our November luncheon. A member’s first guest will receive FREE luncheon admittance. Help us continue to grow our chapter while doing something nice for a colleague. Remember, only NAPRCA members may bring one guest for free.

THE DETAILS

When: Wednesday, November 15

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

November Special Offer: NAPRCA Members can bring one get FREE to our November meeting. 

Select to either pay online when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the November Luncheon is Monday, November 13 at 5 PM.

Member Note: Whether you are paying online or in-person, in order to get a proper head count for lunch, please let us know if you will be bringing one guest for free, as part of the November BOGO special.

 

See you on Wednesday, November 15!

Nominees for 2018 Officers and Board of Directors

October 18, 2017  |  Home, News  |  Comments Off on Nominees for 2018 Officers and Board of Directors

It is time to consider nominees for the Board of Directors for the North Alabama Chapter of PRCA.

The Nominating Committee has nominated the individuals listed below to serve as directors of the NAPRCA. Each elected person will serve a term of one year beginning January 1, 2018 and ending December 31, 2018.

Proposed Board of Directors Slate for the term beginning January 1, 2018:

Jessica Carlton, President
Molly Mitchell, Secretary
Charlotte Magnussom, Treasurer
Kristen Pepper, Programs
Lori Miller, Membership
Jennifer Malone, Professional Development
Megan Nivens, Projects
Abby Guasti, APR Accreditation
Whitney Schmidt, Student Affairs
Heather Smith, Member-At-Large
Katie Coppens, Member-At-Large
Keith Lowhorne, Member-At-Large
Rachel Murie, Member-At-Large

Chantel Minish and Leah Gradl are currently serving on the State PRCA Board as co-chairs of the 2018 State PRCA Conference to be held in Huntsville April 17-18. As such, they will also serve on the 2018 NAPRCA Board as nonvoting members.

The Nominating Committee, chaired by the immediate Past President each year, prepares the slate of candidates one month prior to the election of the new Board. Candidates were announced at the October 18, 2017 meeting of the chapter.

Elections take place by simple majority vote of the Chapter membership present at the November chapter meeting. These new Board members will be immediately sworn in and will assume duties January 1.

You may nominate additional willing candidates for office. If you wish the membership to consider additional candidates, send your nominations to the Nominating Committee Chair.

Board elections will be held November 15, 2017.

PR Pro of the Month

June 5, 2017  |  Home, News  |  Comments Off on PR Pro of the Month

Each month, NAPRCA would like to recognize a member who has done an exceptional job in the public relations field – a successful campaign or project, sharing their talents to assist a local nonprofit, etc. Recipients will be honored at a chapter meeting and named PR Pro of the Month.

If you would like to nominate someone for this award, please submit the Nomination Form.

SPRF Lantern Award Deadline is July 19

May 22, 2017  |  Awards, News  |  Comments Off on SPRF Lantern Award Deadline is July 19

Don’t miss your chance to have your work recognized on a regional level in the Southern Public Relations Federation (SPRF) 2017 Lantern Awards.

Annually, SPRF Lantern Awards entries are judged on their individual merit by fellow PR practitioners nationwide. The awards program offers three levels of recognition, including Certificates of Merit, Awards of Excellence and Lantern Awards. From those, the judges will also select a Best of Show Award and up to two Judges’ Choice Awards.

The deadline for entries is July 19, 2017. Every PRCA member is also an automatic member of SPRF. There will be no additional extended deadline.

For those members who recently entered either the PRCA Medallion Awards, you can enhance your Lantern Awards entries by integrating judges’ feedback and re-submitting those edited documents straight into the Lantern Awards entry database.

Eligible entries must have been produced between May 1, 2016 and April 30, 2017. Winning entries will be announced at a banquet Sept. 26, 2017, during the SPRF conference (Sept. 24-27) in Tupelo, Mississippi.

Entries submitted prior to June 28, 2017, will be $55 per entry. Entries submitted between June 28 and July 19 will be $65 per entry. A professional member who submits and pays for three or more entries at one time will receive a $5 discount per entry ($50/$60). All student entries will be $20 per entry.

There are detailed award entry criteria for those who are new to the awards process. Your entry is based on both a narrative and uploaded collateral.

Research = up to 500 words
Planning = up to 250 words
Implementation = up to 500 words
Evaluation = up to 250 words

Please note, anyone wishing to attend the Lantern Awards Ceremony must book hotel accommodations by Aug. 25, 2017.

Enter the SPRF Awards here. And contact Ashley Fulmer, APR, at ashley @ bigcom.com with questions – we’re here to help!

[April is APR Month] FAQ’s about APR

April 13, 2017  |  News  |  Comments Off on [April is APR Month] FAQ’s about APR

April is APR Month! We’re taking the opportunity to celebrate  The Accreditation in Public Relations (APR) by recognizing those who have achieved this distinction and educating others about the value of furthering your public relations education.

For more information, contact Lisa Darnell, APR, at lvdarnell@una.edu and visit praccreditation.org.

APR

FAQ’s about APR

What is APR?

APR: Accredited in Public Relations

As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world.

The APR:

  • Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive public relations industry practices and high standards
How do you become accredited in public relations?

The Accreditation Process:

  • Notify APR Chair of intent to pursue APR. They can help you prepare and provide you with resources and support.
  • Join a study group, locate the study guide, and/or begin studying on your own.
  • Review and complete the Examination for Accreditation in Public Relations Application.
  • Complete Panel Presentation Candidate Questionnaire
  • Schedule a Panel Presentation
  • Complete Portfolio
  • Complete a Panel Presentation
  • Await “Advance” notice from Panel Presentation (typically within two weeks)
  • Study and schedule a time to take the Computer Based Exam (CBE) with a Prometrics testing center
  • Successfully complete the CBE
  • Receive your APR designation and pin (typically within two weeks of taking the CBE)
  • Demonstrate a commitment to lifelong learning through maintenance.
How long does it take?

The process can take as short a time as you would like, though it typically takes at least a month to schedule a Panel Presentation. Preparing the Panel Presentation Candidate Questionnaire can take 2-4 hours or more, depending upon the campaign you choose to use and how handy the information is to complete the questionnaire. Candidates say they spend 20-30 hours studying for the CBE. However, once you have been accepted to enter the process, you have one year to complete it.

Is there cost associated with accreditation?

Yes, the cost is currently $385. But it’s value far exceeds the cost. The real value of the APR credential is found in what it provides the professional communicator who earned it, and the companies looking to hire a top-rated public relations manager or executive.

[SCHOLARSHIP OPPORTUNITY] 2017 MICHAEL K. SIMMONS MEMORIAL SCHOLARSHIP

March 6, 2017  |  News, Students  |  Comments Off on [SCHOLARSHIP OPPORTUNITY] 2017 MICHAEL K. SIMMONS MEMORIAL SCHOLARSHIP

Michael K. Simmons Memorial Scholarship
North Alabama Chapter of the Public Relations Council of Alabama

Goal: To assist a student in earning an undergraduate degree in communications-related field of study

Award: A $2,000 tuition scholarship

Eligibility: Any NAPRCA student member attending a college or university in North Alabama pursuing an undergraduate degree in public relations or public relations-related fields of study such as public communications, marketing, mass communications, or journalism who meets the eligibility requirements.

  • Student must have completed at least one semester of coursework and be enrolled in the Fall 2016  and/or Spring 201 7 semesters.
  • Student must be enrolled in a communications-related field of study.
  • Student must be a member of the North Alabama Chapter of PRCA (go to prcaonline.com and click on JOIN. You will join the NAPRCA chapter, there is an annual membership fee of $25 at time of application (does not cover local university chapter fee, if applicable). Your NAPRCA membership application must be processed prior to scholarship application submission.
  • Student must submit a one-page, double-spaced essay along with application answering the following: “What are your Communications/PR career goals and reasons for choosing the Communications/PR profession.” Submit essay as attachment.
  • Student must have at least a 3.0 (on a 4.0 grade scale) or a 2.0 (on a 3.0 grade scale) grade point average.  Please include a copy of your transcript (official or unofficial.)
  • Student must submit letter of recommendation from university department representative (i.e. instructor/professor, adviser, department chair).
  • Student must provide enrollment status documentation – either full time or part time.Deadline/Award: All applications must be submitted electronically online by March 31, 201 7.  Scan the signed application and other documents mentioned above and submit with the application. Incomplete applications will not be considered. A recipient will be chosen and contacted by late April, and the award will be presented at the May NAPRCA Chapter meeting. The scholarship may be used for tuition and fees for the Fall 2017  or Spring 2018.

Criteria: The award selection will be based on the following criteria: grade point average (GPA); extracurricular activities (with favor given to communications-related activities); recommendation; essay.

Questions? Contact Whitney Schmitt, NAPRCA Student Chapter Liaison at 256-345-0380 or whitney.schmitt@dynetics.com

Apply Now

[March Luncheon] How to Stop Annoying People with your Social Media and Attract Them Instead

March 2, 2017  |  Archived  |  Comments Off on [March Luncheon] How to Stop Annoying People with your Social Media and Attract Them Instead

This is a special, joint meeting with the North Alabama chapter of the American Advertising Federation and will be held on Thursday, March 16 and not our normal Wednesday meeting date.

The Topic

The Speaker

Christy JordanChristy Jordan is author of three best-selling cookbooks and publisher of SouthernPlate.com, thrice voted one of the top 25 food blogs in the country. Her website draws an average of 60 million page views per month, a number that was attained almost exclusively through social media!

The Details

When: Thursday, March 16

11:30 AM Networking & Lunch
12:00 PM NAPRCA & AdFed Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students

We’re excited to introduce an Online Payment option! You can now select to either pay in advance when you register for luncheons OR register only and pay at the door when you arrive. 

See you on Thursday, March 16!

PRCA State Conference: Get In Gear!

February 10, 2017  |  Meeting Info, News  |  Comments Off on PRCA State Conference: Get In Gear!

2017 PRCA State Conference

It’s conference time!

PRCA’s 2017 state conference and awards luncheon takes us to Birmingham, Alabama this year. On April 3, 2017, you can get in gear for the long haul through an interactive and super-charged conference highlighting ways to tune up, maintain and prepare your communication engine!

Hear from Will Pearson, president of Mental Floss; Erik Stolhanske, senior communication consultant for game on Nation, LLC; Martie Duncan from MartieKnowsParties.com; and more!

Registration Rates:

Full Conference – Member: $150
Full Conference – Non-member: $175
Full Conference – Per Diem package (includes conference and 1 hotel night): $400
Students: $60
Conference Only (professional members/non-members, excludes luncheon): $100
Awards Luncheon Only: $50

Deadline for Registration: March 31, 2017. Registration is now open!

Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

February 23, 2016  |  News, Students  |  Comments Off on Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

Michael K. Simmons Memorial Scholarship
North Alabama Chapter of the Public Relations Council of Alabama

Goal: To assist a student in earning an undergraduate degree in communications-related field of study

Award: A $2,000 tuition scholarship

Eligibility: Any NAPRCA student member attending a college or university in North Alabama pursuing an undergraduate degree in public relations or public relations-related fields of study such as public communications, marketing, mass communications, or journalism who meets the eligibility requirements.

  • Student must have completed at least one semester of coursework and be enrolled in the Fall 2015 and/or Spring 2016 semesters.
  • Student must be enrolled in a communications-related field of study.
  • Student must be a member of the North Alabama Chapter of PRCA (go to prcaonline.com and click on JOIN. You will join the NAPRCA chapter, there is an annual membership fee of $25 at time of application (does not cover local university chapter fee, if applicable). Your NAPRCA membership application must be processed prior to scholarship application submission.
  • Student must submit a one-page, double-spaced essay along with application answering the following: “What are your Communications/PR career goals and reasons for choosing the Communications/PR profession.” Submit essay as attachment.
  • Student must have at least a 3.0 (on a 4.0 grade scale) or a 2.0 (on a 3.0 grade scale) grade point average.  Please include a copy of your transcript (official or unofficial.)
  • Student must submit letter of recommendation from university department representative (i.e. instructor/professor, adviser, department chair).
  • Student must provide enrollment status documentation – either full time or part time.

Criteria: The award selection will be based on the following criteria: grade point average (GPA); extracurricular activities (with favor given to communications-related activities); recommendation; essay.

Deadline/Award: All applications must be submitted electronically online by March 31, 2016.  Scan the signed application and other documents mentioned above and submit with the application. Incomplete applications will not be considered. A recipient will be chosen and contacted by late April, and the award will be presented at the May NAPRCA Chapter meeting. The scholarship may be used for tuition and fees for the Fall 2016 or Spring 2017.

Questions? Contact Dr. Beth Garfrerick, NAPRCA Student Chapter Liaison, at 256-765-4941 or bagarfrerick@una.edu

images

February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

February 5, 2016  |  Meeting Info, News  |  Comments Off on February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

The Topic:

How do you exert influence to effect change in the public policy and political arenas? First things first, you need a plan. No matter what kind of public relations or communication arena you specialize in, chances are you’ll need buy in from the public as well as public officials to pass legislation, laws, regulations or simply exert influence on behalf of your cause.

With extensive experience in strategic planning, public policy, public relations, board development and more, Carol Madry Bell, the Executive Director of the Committee of 100, will give an update on important issues facing North Alabama and how to get involved this election year. She’ll give her tips on building relationships with key, local influencers and insights from her work developing a regional strategic plan for Madison, Limestone and Morgan Counties.

Ultimately, Bell will give key takeaways on how these lessons from the political world can benefit what you do every day – advocating on behalf of your organization to achieve big things.

 

When: Wednesday, February 17

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

Don’t forget! The R.S.V.P. deadline for all monthly meetings is the Thursday before the monthly meeting. Please R.S.V.P. for the February 2016 meeting with Carol Madry Bell by Thursday, February 11th. (Do so directly below by clicking “Register Now”.)

 

registernow

 

More about the speaker

Carol Madry BellCarol Madry Bell is Executive Director of the Huntsville Committee of 100, a business political action organization of 240 CEOs and professionals. The Committee of 100 works to develop long-term strategies that impact our local economy and elect visionary, business-oriented leaders to local offices.

Carol holds a bachelor’s degree in Public Relations from Auburn University and is a nationally accredited public relations professional. She was recognized as a Senior Practitioner by the Southern Public Relations Federation, and is a former PRCA-Huntsville Chapter President and Practitioner of the Year. Carol is certified in Nonprofit Board Education from BoardSource Inc. and received additional training from the Alabama Nonprofit Board Leadership Institute.

She is a graduate of Leadership Huntsville-Madison County and Leadership Alabama, and serves on the Chamber of Commerce of Huntsville-Madison County Board of Directors, the Downtown Redevelopment Authority, and the Launch 2035 Leadership Team. She is a member of the Advisory Boards for Downtown Huntsville, Inc. and the Huntsville Housing Authority.

 

 

See you there!