RENEW Your Membership for 2019

November 2, 2018  |  Home, JOIN PRCA NOW, News  |  Comments Off on RENEW Your Membership for 2019

Here’s How:

The statewide member software system is only a year old. That means there are many of us who aren’t sure how to log in and renew. Don’t worry – it’s easy. Here are the steps:

  1. Go to
  2. Log into your member profile (use the “Forgot Username/Password” if you can’t remember, or email Lori Miller for help)
  3. Select Renew your Membership from the side navigation panel
  4. Search the dues list by chapter and member type (You’re looking for NAPRCA)
  5. An invoice is generated with two payment options:
    • If you want to pay by check, click BYPASS PAYMENT
    • If you wish to pay with a credit card, click CONTINUE at the bottom
    • NOTE: If you pay online through PayPal, please allow the system to take you back to the PRCA website. There’s nothing else for you to do, but this makes sure the system updates right away and shows the order is closed.

And that’s it! We’ve made this easy step-by-step visual renewal tutorial for download, too (PDF file).

Can’t wait to see you on the roster for 2019!




Nominees for 2019 Board of Directors

October 12, 2018  |  News  |  Comments Off on Nominees for 2019 Board of Directors

It is time to consider nominees for the Board of Directors for the North Alabama Chapter of PRCA.

The Nominating Committee has selected the individuals listed below to serve on the board of NAPRCA. Each elected person will serve a term of one year beginning January 1, 2019, and ending December 31, 2019.

Proposed Board of Directors Slate for the term beginning January 1, 2019:

President: Kristen Pepper
Past President: Jessica Carlton
Programs: Megan Nivens
Membership: Lori Miller
Membership Assistant: Alicia Revelle (At-large member)
Professional Development: Jennifer Malone
Secretary: Molly Mitchell
Communications: Katie Coppens
Communications Assistant: Tiffany Morris (At-large member)
Treasurer: Macy Magnusson
Projects: Melanie Manson
APR Accreditation: Kristina Hendrix, APR
Student Chapter: Whitney Schmidt
At-large Members: Kristen Gehman (Other At-large members noted above as assistants)

The Nominating Committee, chaired by the Immediate Past President each year, prepares the slate of candidates one month prior to the election of the new Board. Elections take place by simple majority vote of the Chapter membership present at the November chapter meeting. These new Board members will be immediately sworn in and will assume duties January 1, 2019.

You may nominate additional willing candidates for office. If you wish the membership to consider additional candidates, send your nominations to the Nominating Committee Chair.

Board election/installment will be held November 14, 2018.

The BIG Marketing & PR Event 2018

September 10, 2018  |  Meeting Info, News  |  Comments Off on The BIG Marketing & PR Event 2018

On Tuesday, October 23, approximately 200 entrepreneurs, small business owners, marketing & PR professionals, and non-profit organizations from all over the Tennessee Valley will receive marketing and public relations training on a wide variety of topics designed to give a new insight into how to tackle today’s toughest marketing and PR challenges.

Now in its 6th year, the BIG Marketing & PR Event was implemented with the goal of providing a day long experience centered around specific, usable, and strategy-driven takeaways in the world of marketing and public relations. This event is organized in partnership between The Catalyst and NAPRCA.

Date & Time: Tue, October 23, 2018 from 8:30 AM – 3:30 PM

Location: The Jackson Center
6001 Moquin Dr NW
Huntsville, Alabama 35806

RFP: Public Relations Council of Alabama Logo & Tagline Refresh

August 31, 2018  |  News  |  Comments Off on RFP: Public Relations Council of Alabama Logo & Tagline Refresh

The Public Relations Council of Alabama (PRCA) is looking to refresh its branding. The organization is now accepting proposals for a new logo design and tagline.

The Public Relations Council of Alabama (PRCA) is the state’s longest operating and largest group of public relations practitioners. The organization exists to further the professional and networking interests of today’s public relations and communication professionals in private, public and nonprofit businesses and organizations. With approximately 450 members in six Alabama chapters – Birmingham, East Alabama (in Auburn), Mobile, Montgomery, North Alabama (in Huntsville) and West Alabama (in Tuscaloosa), the organization celebrated its 60th anniversary in 2017. Along with networking, PRCA offers career development opportunities, mentors college students and works to improve the professionalism of public relations practice through its accreditation program. PRCA is a part of the Southern Public Relations Federation (SPRF), a network of public relations professionals from Alabama, North Florida, Louisiana and Mississippi.
Our membership ranges from seasoned professionals through those just entering the field, with the majority female (approximately 88 percent). Members represent nonprofit, education, healthcare, chambers of commerce, agencies, manufacturers, government, small businesses, media, churches, real estate, tourism, engineering service, banking/credit unions, utilities,
restaurants, consultants and solo entrepreneurs. Job duties (titles) of our members range from public relations, communications, marketing, media relations, social media, public affairs, brand digital design, etc., followed by owner, vice president, director, specialist, coordinator. Many also are one person departments, and PRCA provides them with a sounding board and access to mentors and advisors.

The Public Relations Council of Alabama is committed to PROMOTING professional and ethical practice, DEVELOPING the potential of current and future practitioners, BUILDING a community of professionals and ADVOCATING for the profession through effective member action and volunteer leadership.

As you can see by the embedded logo, it’s been a few years (even decades) since the PRCA logo was touched outside of the 60th anniversary edition (included above). Rather than lose 60 years of branding and recognition, we want to keep our name and:

  • Redesign the logo
  • Incorporate a tagline/anthem and
  • Create a new pallet of colors

While we want something modern, engaging and vibrant – something that would potentially be relevant for 5 to 10 years. The logo must work in a variety of modern formats online and in print, in a vertical and horizontal format.

The logo and tagline will appear in/on:

  • Social media channels – Facebook, Twitter (and in the future, possibly Instagram, LinkedIn and YouTube)
  • Website (
  • Signage and event banners
  • Programs
  • E-newsletters
  • Specialty items
  • Business cards

The national Public Relations Society of America has become a significant competitor for some chapters. Other challenges include budgets and work demands.

PRCA is inviting you to submit a proposal for this project no later than Monday, Sept. 10, with final work completed by Wednesday, Nov. 7. Proposals should be no more than two pages excluding budgets, timelines and references, and should include previous logo design work. The state board transitions in December, and we would like to launch the brand in November so it is in place prior to the 2018-2019 transition.

Sept. 10: RFPs Due
Sept. 28: Project Awarded
Oct. 23: Initial Designs and Tagline Due (requesting three options of each)
Sept. 31: Feedback on Initial Designs
Oct. 23 – Nov. 7: Tweak and Finalize Design, Font, Color(s) and Tagline

PRCA will offer the results of two surveys, helping to identify the direction of brand refresh, strengths and possibly key words and/or phrases used when describing the organization. The first, will be completed by current board of directors and the rebranding committee members, and is comprised of open ended questions aimed at direction, colors, key words and phrases. The second, sent to the entire membership, includes questions to determine why our members join, level of experience and also includes a few open ended questions.

Proposals can be submitted with a flat fee or hourly rate but not to exceed $1,500.

Selection Process:
The winning proposal will be solely selected by the Public Relations Council of Alabama’s volunteer board of directors and the branding committee based on a number of factors including price, ability to meet the timeline, experience, references and work samples. Decisions on the final project will be made by the branding committee chairman, 2018 PRCA president and 2019 president.

Branding Committee Chairman/Project Contact:
Please submit your confidential proposal by Monday, Sept. 10 at 5 p.m. to Susan Rak-Blanchard,, or c/o Mobile Area Chamber of Commerce, P.O. Box 2187, Mobile, AL, 36652.

BIG Event Call for Communications Presenters

June 4, 2018  |  News, Workshops  |  Comments Off on BIG Event Call for Communications Presenters

The North Alabama chapter of the Public Relations Council of Alabama (NAPRCA) and The Catalyst Center for Business & Entrepreneurship has issued a call for presentations for the 2018 BIG Marketing & PR Event. NAPRCA and The Catalyst have partnered to host this program ton October 23 from 8:30 A.M. – 3:30 P.M., in Huntsville, Alabama.

About the BIG Marketing & PR Event
The BIG Marketing & PR event is organized in partnership by NAPRCA and The Catalyst. This oneday conference brings together 175+ PR pros and entrepreneurs in one place to provide a full day of training designed to give a new insight into how to tackle today’s toughest marketing and PR challenges. In 2016, the event grew to over 200 attendees and continues to grow each year.

NAPRCA aims to promote the ethical practice of public relations among professional practitioners and students in North Alabama, provides for the professional development of members, fosters understanding within the community regarding the practice of public relations, and supports the community through the use of member skills. The North Alabama chapter of PRCA is one of six chapters within its state-wide organization, the Public Relations Council of Alabama. In 2018, NAPRCA received the highest honor given to chapters throughout the State, winning the Sharon Heflin Chapter of the Year Award. Affiliated with the Southern Public Relations Federation (SPRF), which has 1,400 members across Alabama, Florida, Louisiana and Mississippi, NAPRCA members represent corporations, nonprofits, government agencies, educational institutions, media, advertising and PR firms, as well as solo practitioners.

About The Catalyst
The Catalyst Center for Business & Entrepreneurship serves as a driver for economic growth and job creation in Huntsville and surrounding areas by providing support for entrepreneurs and business owners in every stage of growth. It is the premier source in North Alabama for entrepreneur information and access to resources, including mentoring, training, and networking. Through quality business education, personalized one-on-one coaching, and networking opportunities that build valuable business relationships, The Catalyst enables entrepreneurs to get started and provide established businesses the tools they need to successfully navigate their business journey. Call for Communications Presenters for September 2018 Event in Huntsville, AL

Proposal Guidelines and Content
The deadline to submit a presenter proposal is July 23, 2018. Please email proposals to Jennifer Malone at Presenters will be selected by committee vote and notified.

Proposals should be one page only, submitted in either Word or PDF format, and include the following:

  • Presenter name, professional title, organization/company affiliation (link to the website)
  • Presenter contact information (mailing address, phone and email)
  • Presenter bio: years of service in PR or related industry (include social links and LinkedIn)
  • Proposed topic/title and a brief description (no more than 150 words) on why this would be appealing to the nonprofit community. Please be sure your topic is specific. Ex. 10 tips for Unforgettable Facebook Lives is better than Social Media 101.
  • Presentation experience, including past presentations, topics and related events
  • Any requests or requirements for speaking fees, honorarium, travel, etc.

Some suggested subjects (though additional ones are welcome and will be accepted) include:

  • Media relations
  • Email marketing/campaigns
  • Digital resources (Google analytics, SEO, measuring ROI)
  • The next big wave in social media
  • Event marketing
  • Crisis communications
  • Strategic planning
  • Capturing and incorporating video content
  • Creating visuals/content creation
  • How to tell your story
  • Protecting intellectual property
  • Building your personal brand
  • Finding professional content creators

Applications Now Open for NAPRCA 2018 PRo Bono Project

April 6, 2018  |  News, Projects  |  Comments Off on Applications Now Open for NAPRCA 2018 PRo Bono Project

NAPRCA is looking for local non-profit organizations seeking assistance in their public relations/marketing outreach efforts. Coined the PRo Bono Project, this annual initiative provides voluntary assistance to the selected non-profit requesting additional resources in their communication and outreach efforts. 

Examples of communication services provided will vary, depending on the non-profit chosen, but could include:

  • plans for internal and external communication outreach
  • media relations
  • tactical recommendations
  • social media analysis
  • community engagement plans
  • event planning and more.

Previous organizations selected for the PRo Bono Project include the Crisis Services of North Alabama, Better Business Bureau, the ARC of Morgan County, and Still Serving Veterans.

“NAMI Huntsville was thrilled to be selected for NAPRCA’s 2017 PRbono Project, NAPRCA support efforts are helping NAMI-H refine our community outreach, expand upon our volunteer support and strengthen our donor recognition programs. NAMI-H provides a unique support network serving family members in the greater North Alabama area with education, peer-to-peer activities and compassion. With the assistance of NAPRCA, we’ll be able to expand our efforts in a variety of ways including website and social media incorporation to meet modern needs. NAPRCA provides the support at no cost to our organization which is greatly appreciated. With NAPRCA’s help, we will spread our effort about being “Stigma Free” to address mental health issues in North Alabama using new technology.” – Joe Keweza, NAMI Huntsville Board Member

The NAPRCA’s PRo Bono Project is open to 501c3 non-profits located in Huntsville, Madison, Decatur, Sand Mountain and the Shoals.
The application window to apply will be open until May 20th, 2018.


This application is now closed.

PR Distilled: The Art and Science of Practical Public Relations

March 6, 2018  |  Meeting Info, News  |  Comments Off on PR Distilled: The Art and Science of Practical Public Relations

April 16-17, 2018 at the Huntsville Botanical Garden, Huntsville, Alabama

Let’s boil it down. Your organization has a lot to say. Your success is based on how well you say it. PR Distilled is about extracting the most practical tools, technology and resources to tell your story. This conference is for you… the PR practitioners, businesses and organizations who need a concentrated dose of communications strategies to stay ahead of the curve.

Register today!

Why Attend?
  • Recharge your professional batteries
  • Learn strategies, tips and tricks
  • Hear national speakers discuss trends and topics affecting our profession and the how-to’s of successful campaigns and event
  • Network with colleagues from across the state
  • Get those APR re-accreditation points
  • See award-winning work from across the state and meet the PR pros who made it happen


Schedule at a Glance


5 PM – 7PM: PRCA Pre-Conference Social
2600 Clinton Avenue West | Huntsville, AL 35805

Join us for a welcome reception at YellowHammer Brewing. Enjoy appetizers and wood-fired pizza from Earth & Stone Wood Fired Pizza and sample local micro-brews from YellowHammer Brewery. A limited number of drink tickets will be supplied by PRCA. At 6:30 PM, we’ll offer a behind-the-scenes tour of Campus 805, which has quickly become a home to multiple breweries, restaurants, an event center and a wide range of entertainment options. Sponsored by PRCA


11 AM – 1 PM: Registration

1:30 PM: Opening Keynote

3 PM: Breakout Sessions

4 PM: End of Day One Professional Development

Location: Huntsville Botanical Garden Grand Hall
Dress: Snappy casual


7 – 8:00 AM: Registration

8 – 9:30 AM: Conference Session

9:45 – 10:45AM: Breakout Sessions

11 AM – Noon: Breakout Sessions

Noon – 1:3O PM: Lunch and Student Medallions

1:45 – 2:45PM: Conference Session

3 – 4 PM: Ending Keynote


Learn more about the Speakers here.



February 20, 2018  |  Home, News, Projects  |  Comments Off on MentorMatch

Mentoring is an all-encompassing way to encourage personal growth. The mentor and mentee will work together to develop the mentee’s underlying abilities and will help develop new skills and acquire knowledge in their chosen field. Mentees who take full advantage of the program will have assistance in internships and potential job opportunities. Mentors and mentees will complete an online application to participate. Once applications are reviewed, candidates will be matched by the MentorMatch committee. The matched mentor/mentee participants will be contacted via email and will sign a mentoring agreement to participate in the program.

Requirements for MentorMatch

A Mentor:

  • Must hold an active PRCA Membership
  • Must have at least 8 years’ experience working in the Marketing/Public Relations/Advertising or related fields
  • Must be willing to dedicate at least 2 hours per month in mentoring a chosen mentee

Ideal Mentors Are:

  • Professionals with industry experience
  • Advocates of the public relations, marketing, advertising industries or related fields
  • Professionals who are willing to share their professional network with mentees, should the opportunity arise
  • Sounding boards and advisors who help mentees explore possibilities and learn more about their chosen industries, review career paths and fine-tune their career goals
  • Open to sharing past successes, failures and insights into lessons learned
  • Supporters and givers of constructive feedback

Benefits for the Mentor Include:

  • Further develops leadership skills
  • Allows an opportunity to provide feedback, communicate and develop interpersonal skills
  • Gain new perspectives through interaction
  • Opportunity to reflect on own practices
  • Invest in the future of the mentee

A Mentee:

  • Must hold an active NAPRCA Membership (professional or student)

Ideal Mentees Are:

  • Ambitious professionals who are seeking career advice and have the desire to grow professionally
  • Either early in their career and/or recent position
  • Open to new experiences and learning opportunities
  • Willing to accept constructive guidance and recommendations, while keeping an open mind

Benefits for the Mentee Include:

  • Develop new skills and expertise
  • Enhances confidence in dealing with challenges and issues
  • Enhances networking opportunities
  • Helps to clarify career direction and advancement
  • Increases individual visibility and recognition in the organization

Application for MENTOR

Application for MENTEE

Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

February 23, 2016  |  News, Students  |  Comments Off on Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

Michael K. Simmons Memorial Scholarship
North Alabama Chapter of the Public Relations Council of Alabama

Goal: To assist a student in earning an undergraduate degree in communications-related field of study

Award: A $2,000 tuition scholarship

Eligibility: Any NAPRCA student member attending a college or university in North Alabama pursuing an undergraduate degree in public relations or public relations-related fields of study such as public communications, marketing, mass communications, or journalism who meets the eligibility requirements.

  • Student must have completed at least one semester of coursework and be enrolled in the Fall 2015 and/or Spring 2016 semesters.
  • Student must be enrolled in a communications-related field of study.
  • Student must be a member of the North Alabama Chapter of PRCA (go to and click on JOIN. You will join the NAPRCA chapter, there is an annual membership fee of $25 at time of application (does not cover local university chapter fee, if applicable). Your NAPRCA membership application must be processed prior to scholarship application submission.
  • Student must submit a one-page, double-spaced essay along with application answering the following: “What are your Communications/PR career goals and reasons for choosing the Communications/PR profession.” Submit essay as attachment.
  • Student must have at least a 3.0 (on a 4.0 grade scale) or a 2.0 (on a 3.0 grade scale) grade point average.  Please include a copy of your transcript (official or unofficial.)
  • Student must submit letter of recommendation from university department representative (i.e. instructor/professor, adviser, department chair).
  • Student must provide enrollment status documentation – either full time or part time.

Criteria: The award selection will be based on the following criteria: grade point average (GPA); extracurricular activities (with favor given to communications-related activities); recommendation; essay.

Deadline/Award: All applications must be submitted electronically online by March 31, 2016.  Scan the signed application and other documents mentioned above and submit with the application. Incomplete applications will not be considered. A recipient will be chosen and contacted by late April, and the award will be presented at the May NAPRCA Chapter meeting. The scholarship may be used for tuition and fees for the Fall 2016 or Spring 2017.

Questions? Contact Dr. Beth Garfrerick, NAPRCA Student Chapter Liaison, at 256-765-4941 or


February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

February 5, 2016  |  Meeting Info, News  |  Comments Off on February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

The Topic:

How do you exert influence to effect change in the public policy and political arenas? First things first, you need a plan. No matter what kind of public relations or communication arena you specialize in, chances are you’ll need buy in from the public as well as public officials to pass legislation, laws, regulations or simply exert influence on behalf of your cause.

With extensive experience in strategic planning, public policy, public relations, board development and more, Carol Madry Bell, the Executive Director of the Committee of 100, will give an update on important issues facing North Alabama and how to get involved this election year. She’ll give her tips on building relationships with key, local influencers and insights from her work developing a regional strategic plan for Madison, Limestone and Morgan Counties.

Ultimately, Bell will give key takeaways on how these lessons from the political world can benefit what you do every day – advocating on behalf of your organization to achieve big things.


When: Wednesday, February 17

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893


Don’t forget! The R.S.V.P. deadline for all monthly meetings is the Thursday before the monthly meeting. Please R.S.V.P. for the February 2016 meeting with Carol Madry Bell by Thursday, February 11th. (Do so directly below by clicking “Register Now”.)




More about the speaker

Carol Madry BellCarol Madry Bell is Executive Director of the Huntsville Committee of 100, a business political action organization of 240 CEOs and professionals. The Committee of 100 works to develop long-term strategies that impact our local economy and elect visionary, business-oriented leaders to local offices.

Carol holds a bachelor’s degree in Public Relations from Auburn University and is a nationally accredited public relations professional. She was recognized as a Senior Practitioner by the Southern Public Relations Federation, and is a former PRCA-Huntsville Chapter President and Practitioner of the Year. Carol is certified in Nonprofit Board Education from BoardSource Inc. and received additional training from the Alabama Nonprofit Board Leadership Institute.

She is a graduate of Leadership Huntsville-Madison County and Leadership Alabama, and serves on the Chamber of Commerce of Huntsville-Madison County Board of Directors, the Downtown Redevelopment Authority, and the Launch 2035 Leadership Team. She is a member of the Advisory Boards for Downtown Huntsville, Inc. and the Huntsville Housing Authority.



See you there!