October 2015 Chapter Meeting: “How Do You Sell A Planet? – NASA and the Journey to Mars”

October 9, 2015  |  Meeting Info, News  |  Comments Off on October 2015 Chapter Meeting: “How Do You Sell A Planet? – NASA and the Journey to Mars”

 

 

HowDoYouSellAPlanet“How Do You Sell A Planet? — NASA and the Journey to Mars”

Ever wonder how the “real martians” communicate the idea of space travel to a place no human has ever visited? David Hitt, a communications strategist for NASA’s Space Launch System, will join us this month and answer that very question. He helps share the story of America’s next-generation heavy-lift rocket for human and scientific exploration beyond Earth’s orbit. In short – he helps NASA sell the #JourneyToMars on a daily basis. 

A former newspaper editor, David is a native of Huntsville, and holds a bachelors degree in journalism from the University of Mississippi. He has co-authored two books, does comedy Improv, leads historic tours in the area (including the Huntsville Ghost Walk) and blogs on a regular basis – both professionally and personally. 

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The BIG Event 2015: Marketing & PR September 25

September 1, 2015  |  Meeting Info, News, Projects, Workshops  |  Comments Off on The BIG Event 2015: Marketing & PR September 25

The BIG Event brings tThe Big Marketing and PR Eventogether more than one hundred PR pros and entrepreneurs in one place. It’s a full day of training that is designed to give you new insight into how to tackle today’s toughest marketing and PR challenges.

And this year we’re bringing in Google to talk about digital marketing, micro moment decisions and why they are important, analytics and more!

Register today!

The BIG Event: Marketing & PR

Jointly presented by NAPRCA and the Women’s Business Center of North Alabama
Friday, September 25
8am-3:30pm
Hosted by Redstone Federal Credit Union
Huntsville, Alabama

Session Descriptions:

Google: Jumpstart Your Marketing
Google will discuss digital marketing strategies crucial to business’ success: building an online presence, harnessing the power of mobile, and capturing micro-moments that matter!

Optimizing Your Content
Hear a case study on how to make your content more successful online.

Lunch with : Your Branding Strategy
Find out the vast array of Google services and products and how how they can be used to meet direct response and branding goals.

Getting the Most from SEO
Instructor: John Allen, Marketing on the Web
Learn what the differences are between local and national search results and what influences how your website ranks in these results.

Google: Diving into Analytics
Take a “deeper dive” into Google Analytics, specically popular product features, how to analyze data and how to leverage data for success.

Cost to Attend:

$99 Full Day / $59 Half Day / $20 Students

Does your company want to be a sponsor for the event?  Email Chantel Minish for more information.

August 2015 Chapter Meeting: Perception vs. Reality

August 3, 2015  |  Meeting Info, News  |  Comments Off on August 2015 Chapter Meeting: Perception vs. Reality

In August we’re welcoming public relations manager for the Port of Huntsville, Jana Kuner, as our presenter. With more than 10 year in marketing, Jana knows a thing or two about battling public misconceptions. We’ve asked her to to discuss “Perception vs. Reality” in marketing – drawing on her experiences at Huntsville International Airport (HSV) and in shopping centers.   

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What: August Chapter Meeting with Jana Kuner
When: Wednesday, August 19  at 11:45AM
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

June 2015 Chapter Meeting: What Every Consumer (and PR Practitioner) Should Know

June 2, 2015  |  Meeting Info, News  |  Comments Off on June 2015 Chapter Meeting: What Every Consumer (and PR Practitioner) Should Know

Join us this month as we discuss privacy laws and how they impact practitioners and the media – especially when it comes to healthcare communications. Our guest speaker will be Adam Kelley, APR, Corporate Communications and Marketing Manager at Children’s of Alabama in Birmingham. In addition to sharing his insights from more than 15 years in the healthcare industry, Adam will also update our chapter about the latest improvements from the Universal Accreditation Board to the APR process.

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What: June Chapter Meeting: “What every consumer (and PR Practitioner) Should Know”
When: Wednesday, June 17  at 11:45AM
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

May 2015 Chapter Meeting: Content Curation for Smarties

April 28, 2015  |  Meeting Info, News  |  Comments Off on May 2015 Chapter Meeting: Content Curation for Smarties

Wade Kwon

UPDATE: Did you miss the chapter meeting? No problem! Wade has graciously shared the slides from his presentation with us.

Good marketers share their expertise. Great marketers share everyone else’s. Consultant Wade Kwon will show the most efficient methods of content curation. The award-winning writer and editor has made a career of gathering news from communities and sharing it with print and online audiences. Learn how expert curation actually puts you and your brand at the center of attention. Discover how to turn simple streams of information into powerful tools to dominate SEO, social and viral.

Wade is a Birmingham native and works as a communications consultant and conference director for Y’all Connect, yallconnect.com (which is coming up in Birmingham – June 12 #yallconnect). The Poynter Institute selected Wade as one of 35 Influential People in Social Media and Birmingham Magazine readers selected him as Best Tweeter two years running in the Best of B’ham 2010 and 2011 online polls.

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What: May Chapter Meeting, Communicating High Technology Concepts Effectively
When: May 20th, 11:45am-1:00pm
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

April 2015 Chapter Meeting PR Education: Completing the Career Circle

March 31, 2015  |  Meeting Info, News  |  Comments Off on April 2015 Chapter Meeting PR Education: Completing the Career Circle

Title: PR Education: Completing the Career Circle
What a PR education means for you now and later

Description: According to the U.S. Department of Labor’s Bureau of Labor Statistics, the job outlook for PR specialists is expected to grow 23% through 2020 – faster than average for all occupations. Universities are having to cultivate an ever-changing curriculum that prepares students for the job market. Dr. Greg Pitts, Chair, Department of Communications at the University of North Alabama will share how the undergraduate degree is tailored for students to begin their career immediately following graduation. He will also tell us how UNA is developing a Master’s degree in Communications. Advanced degrees and the Accredited in Public Relations certification add value not only to our profession but prepare practitioners for promotions, career enhancements, salary increases and more. Join us so you can learn more about how a PR education can complete your career circle.

Bonus: Because April is for APR, we will also share tips about the Accredited in Public Relations credential!

 Register Now

What: April Chapter Meeting
When: Wednesday, April 15 at 11:45AM
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

March 2015 Chapter Meeting: Speed Networking

March 4, 2015  |  Meeting Info, News  |  Comments Off on March 2015 Chapter Meeting: Speed Networking

PRCA Speed NetworkingBring plenty of business cards because NAPRCA and the American Advertising Federation of North Alabama are joining forces for a speed networking session this month! If you haven’t been to a program like this before, it’s a great way to meet others in your industry, build partnerships for your business and connect with individuals that share your similar career goals and opportunities.

Not only is this meeting on a different day than normal (March 19 is a Thursday), the agenda also deviates from normal NAPRCA membership meetings. We’ll start with lunch at 11:30 a.m., including announcements and chapter business from each organization. Then, at noon, we’ll break into assigned tables and begin the organized networking sessions. Each table will have a moderator to allow each person to give their “elevator speech” and guide meaningful discussion for the entire group. After a time, you switch tables, and then switch again to network with the most people possible. You will make new connections for yourself and your business, while also learning from your peers. We can’t wait! And again, don’t forget those business cards…

What: March Joint Meeting with AdFed for Speed Networking
When: Thursday, March 19th at 11:30am-1:00pmRegister Now
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

 

Powerful Prep Questions from Linda DeLuca

February 10, 2015  |  Meeting Info, News  |  Comments Off on Powerful Prep Questions from Linda DeLuca

Thank you again to our January speaker, Linda DeLuca from PresentationYou! Linda has provided us with the questions NAPRCA put together during her presentation along with some bonus powerful questions that she uses in her program.

Powerful Prep Questions 1
Powerful Prep Questions 2

February 2015 Chapter Meeting with Dr. Neil Lamb of HudsonAlpha

January 29, 2015  |  Meeting Info, News  |  Comments Off on February 2015 Chapter Meeting with Dr. Neil Lamb of HudsonAlpha

In this high-tech city and region, it can be easy to get lost in all the industry jargon. And as PR pros, we’ve all faced the challenge of communicating something complex in a concise and informative way. That’s exactly what the Educational Outreach team at HudsonAlpha, a nonprofit organization, does every day. To borrow from its website, HudsonAlpha “creates engaging experiences that minimize barriers” as it “prepares the future biotechnology workforce and cultivates genetic literacy for all citizens.”

Join us Wednesday, February 18 to hear from Neil Lamb, Ph.D. in genetics and molecular biology.  Dr. Lamb will share his approach for communicating high technology concepts effectively – how to take the most complex ideas and technology and make them accessible to the audience at hand.

No matter your industry, there’s a lot to learn from this scientific approach to strategic communications. 

What: February Chapter Meeting, Communicating High Technology Concepts Effectively
When: February 18th at 11:45am-1:00pm
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

 

Register Now

 

Please register for the meeting by Friday, February 13th to guarantee your meal. We have a new policy this year: if you register for a meeting and are unable to attend, you will be invoiced for your meal.

January 2015 Chapter Meeting: Presentation Secrets of the Masters

December 31, 2014  |  Meeting Info, News  |  Comments Off on January 2015 Chapter Meeting: Presentation Secrets of the Masters

Presentation Secrets of the Masters

Linda DeLuca, PresentationYOU

You are presenting all day long. Every time you share an idea – whether pitching to executives, sharing your strategic plan, or giving feedback to your team – you are presenting.Presenting is communicating an idea. Presenting with impact means you get your idea across to your audience and it somehow changes them. It changes them so much they are ready to take action. This presentation will give you the 4 elements of a conversation and a baker’s dozen tips to help you move closer to presenting like the masters. Are you ready to get your ideas out of your head and into the world?

Linda DeLuca is a Professional Certified Coach (PCC) and a member of the International Coach Federation. She attended the Wharton School and holds a Green Belt in Process Design Excellence. Linda offers NAPRCA members over 25 years of business experience. She’s the owner of PresentationYou and Azione-Scopo, LLC, which deliver Leadership Programs designed for the needs of Rising Managers, Dynamic Performers, Project Teams and Seasoned Executives.  Visit www.presentationyou.com to learn more and to access free resources.

11:45am Registration & Networking
12:00pm Chapter Meeting & Program
RFCU 220 Wynn Drive, Huntsville

Register Now

 

Members: $15

Guests: $17

Students: $12

Registration must be completed by 12pm on Friday, January 16 in order to guarantee a lunch.

If you register for the event but are unable to attend, you will be invoiced for your meal.