Next Meeting: Wednesday, October 18

September 20, 2017  |  Home, Meeting Info  |  No Comments

Excellent presentation today about how to make more effective pitches and get the media coverage you need. Many thanks to our panel from WHNT!

Denise Vickers, WHNT News Director

Paul Caron, WHNT Assistant News Director

David Kumbroch, WHNT Chief Digital Journalist

In case you missed it, here’s some helpful tips…

  • Build Relationships:  Get to know the media representatives and establish lines of communication so you’re not cold calling when you need their help.
  • Be a Partner: Help them out if they reach out to you. Offer an exclusive and give them a first shot to tell your story. Consume media and engage – share or like content. Understand it’s the news’ job to report news, even bad news. Work with media.
  • Pitch a Story (not the problem or the solution): Stories are what get people’s attention. Find a way to put a face to your message. Provide an emotional connection. (Example: Decatur Police launch “Law Paws” to help up adoptions at animal shelter)
  • Think Visual: Provide great photos and videos! Or provide an opportunity to easily get great visuals.
  • A News Release is not a Pitch
  • Timing is Everything: Be aware of what else is happening in the news and don’t pitch a story when you think it’ll get lost in the shuffle.

Please save the date to join us for our next meeting on Wednesday, October 18.
More details coming soon!

[September Luncheon] How to Get What You Want from the Media: Secrets from a News Director

September 7, 2017  |  Home, Meeting Info  |  Comments Off on [September Luncheon] How to Get What You Want from the Media: Secrets from a News Director
THE TOPIC & SPEAKERS

Speakers: 

Denise Vickers, WHNT News Director

Paul Caron, WHNT Assistant News Director

David Kumbroch, WHNT Chief Digital Journalist

Want to crack the code to get stellar media coverage? WHNT’s news leadership team will dive into the secrets to gaining successful story pick up. With experience in multiple media markets and news bureaus across the globe, these news leaders will present tips and answer questions about what’s changed and what has remained the same in the media environment of 2017.

 

THE DETAILS

When: Wednesday, September 20

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the September Luncheon is Monday, September 18 at 5 PM.

See you on Wednesday, September 20!

Next Meeting: Wednesday, September 20

August 16, 2017  |  Home, Meeting Info  |  Comments Off on Next Meeting: Wednesday, September 20

Thank you to everyone who joined us for our August Luncheon featuring Trent Willis of Red Brick Strategies. Here’s a little take away from his presentation about finding your brand’s voice…

Please save the date to join us for our next meeting on Wednesday, September 20.
More details coming soon!

[August Luncheon] Finding your Brand Voice

August 7, 2017  |  Home, Meeting Info  |  Comments Off on [August Luncheon] Finding your Brand Voice

Topic + Speaker

Speaker: Trent Willis, Founder + CEO, Red Brick Strategies

Calling themselves ‘Creative Misfits’, Red Brick Strategies, a full-service creative agency based in Huntsville, AL, has built a reputation for developing and maintaining a one-of-a-kind brand voice and work product. From the design of the infamous ‘Unimpeachable’ Pale Ale depicting former Alabama Governor Robert Bentley in an…interesting…eh…’position’ to the beautiful Koi fish mural near Big Spring Park East…and even the jovial language they use to describe themselves on their website,  hear how they inspire creativity internally and externally. What’s more – how does that creativity and use of brand voice help clients? What can we, as practicing communication professionals, learn from such internal branding efforts? Finally, how do we inspire such creativity out of our own teams?

 

The Details

When: Wednesday, August 16

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the August Luncheon is Monday, August 14 at 5 PM.

See you on Wednesday, August 16!

 

Summer Social

July 11, 2017  |  Home, Meeting Info  |  Comments Off on Summer Social

We’re taking a summer break from our regular meeting. Join us instead for an after-hours gathering at The Nook – 3305 Bob Wallace Ave SW, Huntsville, Alabama 35805.

Thursday, July 20 at 5 PM

Mix and mingle with local PR professionals. Drinks and snacks are on us! See you there!

[June Luncheon] Crisis Comms: A Guide to the Ever Changing Media Landscape

June 7, 2017  |  Home, Meeting Info  |  Comments Off on [June Luncheon] Crisis Comms: A Guide to the Ever Changing Media Landscape
The Speaker

Marcus Reese

Marcus Reese is a public affairs specialist experienced in managing high profile legislative issues that have received extensive coverage in financial, political and international media.  Marcus’ areas of expertise include: government relations, grassroots/coalition building and strategic communications. Key duties have involved providing strategic political and communications counsel to C-level executives, developing client’s policy and advocacy agendas, and serving as the lead advocate representing clients before legislative, regulatory and (in conjunction with legal), law enforcement bodies.

Most recently, Marcus served as Vice-President State & Local Government Affairs for Los Angeles-headquartered Herbalife, where he ran their 50-state government relations effort in response to an attack from an activist hedge funder.  Prior to Herbalife, Marcus served as a public affairs consultant for clients facing regulatory and reputation issues including: 

  • Uber’s government relations market-entry in several municipalities including: Washington D.C, Philadelphia, Miami, Las Vegas, Los Angeles, Denver, Dallas, Boston, Detroit and Columbus
  • New York Governor David Paterson’s transition 
  • Detroit Mayor Kwame Kilpatrick’s legal PR defense
  • Baker Hostetler, the law firm assigned as trustee to the Madoff fraud case 
  • The British Petroleum oil spill in Louisiana
  • Honeywell, AT&T, Pepsi, UFC and PHH

Marcus also has several years of experience in government and political campaigns across a number of states.  Marcus was named to NYC’s City Hall’s Rising Stars 40 Under 40, and has been a contributor to the television program Inside City Hall. He holds a B.A. in Corporate Journalism from Auburn University and is a member of Kappa Alpha Psi Fraternity.

The Details

When: Wednesday, June 21

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the June Luncheon is Monday, June 19 at 5 PM.

See you on Wednesday, June 21!

 

Download Design Principles for the PR Pro Presentation

June 5, 2017  |  Home, Meeting Info  |  Comments Off on Download Design Principles for the PR Pro Presentation

Did you miss our May meeting? Our speaker Joe Davis of Synapse Wireless was nice enough to share his presentation – Design Principles for the PR Pro: How ux design can help effectively communicate your message. So take a look and see what you missed or save as a great reminder of his excellent design tips. Thank you again to Joe for a great presentation!

Download Design Principles for the PR Pro.

 

[May Luncheon] Design Principles for the PR Pro: How ux design can help effectively communicate your message

May 8, 2017  |  Home, Meeting Info  |  Comments Off on [May Luncheon] Design Principles for the PR Pro: How ux design can help effectively communicate your message
The Topic

Design Principles for the PR Pro: How ux design can help effectively communicate your message

Let’s face it public relations professionals do it all these days. When it comes to user friendly designs (website, apps, simple forms and more), what are the most important things we need to know to make our audiences and stakeholders happy? We’ll explore this and more through specific examples of good, bad and ugly.

The Speaker


Joe Davis
is the User Experience Designer at Synapse Wireless, a commercial technology company focused on developing solutions for Industrial IoT.

Joe has over 14 years of design experience across a wide range of industries, including healthcare, defense, and commercial technology. He has worked for tiny mom and pop shops, Fortune 500 companies, and everything in between. Joe enjoys tackling challenging problems and is passionate about developing technology centered around actual human needs. In his spare time, Joe enjoys photography, filmmaking, and running.

 

The Details

When: Wednesday, May 17

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the May Luncheon is Monday, May 15 at 5 PM.

See you on Wednesday, May 17!

[April Luncheon] Bring It Into Focus: Tips & Tools On Narrowing Your Scope

April 10, 2017  |  Home, Meeting Info  |  Comments Off on [April Luncheon] Bring It Into Focus: Tips & Tools On Narrowing Your Scope
Bring it into Focus
The Topic

Bring It Into Focus: Tips & Tools On Narrowing Your Scope
How a small media group took a gamble on a minimalist approach to marketing by using a razor-sharp business strategy successfully.

The Speaker

Stephenie WalkerStephenie Walker is owner and managing editor of RocketCityMom.com, a hyper-local parenting resource for families living in Huntsville and North Alabama. She works with local attractions and businesses to promote programs and events to parents looking for fun things to do with kids and to engage in their communities. Stephenie enjoys sharing her insights at social media and blogging events, and consults with small businesses and non-profit organizations on their digital media needs. When she’s not juggling content, she enjoys spending time with her husband and two boys, usually camping, traveling, or playing video games. #GeekMom

The Details

When: Wednesday, April 19

11:30 AM Networking & Lunch
12:00 PM NAPRCA & AdFed Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students
APR Month Promo: FREE for APR Members! Please select “Register & Pay at door”

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the April Luncheon is Monday, April 17 at 5 PM.

See you on Wednesday, April 19!

PRCA State Conference: Get In Gear!

February 10, 2017  |  Meeting Info, News  |  Comments Off on PRCA State Conference: Get In Gear!

2017 PRCA State Conference

It’s conference time!

PRCA’s 2017 state conference and awards luncheon takes us to Birmingham, Alabama this year. On April 3, 2017, you can get in gear for the long haul through an interactive and super-charged conference highlighting ways to tune up, maintain and prepare your communication engine!

Hear from Will Pearson, president of Mental Floss; Erik Stolhanske, senior communication consultant for game on Nation, LLC; Martie Duncan from MartieKnowsParties.com; and more!

Registration Rates:

Full Conference – Member: $150
Full Conference – Non-member: $175
Full Conference – Per Diem package (includes conference and 1 hotel night): $400
Students: $60
Conference Only (professional members/non-members, excludes luncheon): $100
Awards Luncheon Only: $50

Deadline for Registration: March 31, 2017. Registration is now open!