[September Luncheon] Solutions to the Top 5 Marketing Mistakes

September 10, 2018  |  Home, Meeting Info  |  No Comments

THE TOPIC

Often, entrepreneurs and business leaders are making major marketing mistakes without even realizing it. For example, do you understand the psychographics of your target audience? Or, have you set marketing objectives based on organizational KPI’s? Entrepreneur and Digital Media Strategist, Sarah Stahl breaks down five of the biggest marketing mistakes you can make. She then explains how you can correct them and move forward to connect and convert more of your audience while measuring efforts that lead to effective growth.

 

THE SPEAKER

Sarah Stahl, Digital Media Strategist
A masters certified mass communications specialist who’s mastered the art of managing profitable relationships as the Digital Media Strategist at Avant Creative. With 10 years’ experience in entrepreneurship and digital marketing, Sarah provides skillful insight into the current communications landscape while providing practical takeaways that can be implemented immediately.

 

THE DETAILS

When: Wednesday, September 19

11:30 AM Networking & Lunch
11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

 

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non-Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the September Luncheon is Monday, September 17 at 5 PM.

See you on Wednesday, September 19!

The BIG Marketing & PR Event 2018

September 10, 2018  |  Home, Meeting Info, News  |  No Comments

On Tuesday, October 23, approximately 200 entrepreneurs, small business owners, marketing & PR professionals, and non-profit organizations from all over the Tennessee Valley will receive marketing and public relations training on a wide variety of topics designed to give a new insight into how to tackle today’s toughest marketing and PR challenges.

Now in its 6th year, the BIG Marketing & PR Event was implemented with the goal of providing a day long experience centered around specific, usable, and strategy-driven takeaways in the world of marketing and public relations. This event is organized in partnership between The Catalyst and NAPRCA.

Date & Time: Tue, October 23, 2018 from 8:30 AM – 3:30 PM

Location: The Jackson Center
6001 Moquin Dr NW
Huntsville, Alabama 35806

Early Bird Registration: The first 50 Early Bird registrants will receive a free headshot taken by photographer Jeff White. After the first 50, the photo session will be $25 each. Early Bird Registration Now Open!

[August Luncheon] Difficult Conversations

August 6, 2018  |  Meeting Info  |  Comments Off on [August Luncheon] Difficult Conversations

THE TOPIC

No one likes having difficult conversations – whether it’s with your boss, your coworkers, or your clients, tough conversations tend to be avoided at all costs. As communicators, however, it’s our responsibility to deliver concise messages in any situation. Dana Gillis will provide strategies and specific action items to navigate these difficult conversations and build strong, trust-based relationships in both your professional and personal lives.

 

THE SPEAKER

Dana Gillis, Executive Coach with Transcend
Dana is an executive coach who works in fulfillment of the company’s mission to develop High Performing Relationships to improve organizational results. Prior to accepting his current position, Dana worked at, Alabama A&M University, as the institution’s Director of Compliance for Athletics. Dana was also an Adjunct Instructor in the University’s Criminal Justice Program. Dana previously served as a Special Agent of the Federal Bureau of Investigation for twenty-four years. Dana holds a level 5 certification in executive coaching from the Institute of Leadership and Management, United Kingdom. Dana received a B.S. Degree in Communication Arts from James Madison University. He holds a Master of Studies degree in Applied Criminology and Police Management from the University of Cambridge. Dana is a graduate of Leadership Huntsville, Class 24 as well as Leadership Alabama Class 23. Dana is the Secretary for the Leadership Huntsville/Madison County board of directors and serves on the board of directors of the Huntsville Rotary Club.

 

 

THE DETAILS

When: Wednesday, August 15

11:30 AM Networking & Lunch

11:30 AM Networking & Lunch

12:00 PM NAPRCA Updates

12:15 PM Speaker Begins

1:00 PM Wrap Up

 

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non-Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the August Luncheon is Monday, August 13 at 5 PM.

See you on Wednesday, August 15!

[July Social] Summer Par Tee at Topgolf

July 11, 2018  |  Meeting Info  |  Comments Off on [July Social] Summer Par Tee at Topgolf

NAPRCA invites you to attend a Summer Par Tee at Topgolf Huntsville on Wednesday, July 18 from 5:30-6:30 PM. Join us in Signature Room A to play for free. Food and drinks will be available to purchase. Network with other PR professionals and practice your swing! Please RSVP below to let us know you’re coming.

Topgolf Huntsville: 6100 Topgolf Drive NW, Huntsville, AL 35806

Register Now

We’ll see you Wednesday, July 18!

[June Luncheon] Is This Legal? Practical Law Advice for Communicators

June 11, 2018  |  Meeting Info  |  Comments Off on [June Luncheon] Is This Legal? Practical Law Advice for Communicators

THE PANEL

William S. Pylant, Martinson & Beason, P. C.
Will Pylant is an associate with Martinson & Beason, P. C., primarily practicing in the areas of estate planning, estate litigation, and general civil litigation. Will holds a Bachelor of Arts from the University of Alabama and received his Juris Doctor from Cumberland School of Law at Samford University.

Christopher L. Lockwood, Wilmer & Lee, P.A.
Chris Lockwood is a shareholder with the law firm of Wilmer & Lee, P.A. Originally from Macon, Georgia, Chris received his undergraduate degree from Mercer University. He graduated from the University of Georgia School of Law in 2009. While in law school, Chris was an editorial board member of the Journal of Intellectual Property Law, and he authored an article on patent law published in the Albany Law Journal of Science and Technology, a well-respected law journal on intellectual property issues. Chris’s practice focuses on representing business clients with a variety of issues, including intellectual property rights.

George P. Kobler, KoblerIP, LLC
George Kobler is an Intellectual Property attorney and founder of the firm, KoblerIP, LLC, which focuses on procuring and enforcing intellectual property rights, including patents, trademarks, copyrights and trade secrets. He counsels both established businesses and start-up companies, helping the company design best practices to acquire and protect valuable IP assets. Mr. Kobler received a B.S. in Mathematics from the United States Naval Academy and his J.D. from the University of Alabama School of Law.

 

THE TOPIC

The waters of intellectual property law are often murky, yet PR practitioners are expected to navigate them on a regular basis. Hear from local attorneys Christopher Lockwood, George Kobler, and Will Pylant on how communicators can protect our brands and copyrights, get tips on negotiating contracts with freelancers, learn to navigate social media issues, and other best practices.

 

THE DETAILS

When: Wednesday, June 20

11:30 AM Networking & Lunch

11:30 AM Networking & Lunch

12:00 PM NAPRCA Updates

12:15 PM Speaker Begins

1:00 PM Wrap Up

 

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non-Members, $15 for Members, $12 for Students

See you on Wednesday, June 20!

[May Luncheon] Not Your Standard Social Media: A Moon Pie Case Study

May 8, 2018  |  Meeting Info  |  Comments Off on [May Luncheon] Not Your Standard Social Media: A Moon Pie Case Study

THE SPEAKER
Morgan Crego, Social Media Director, The Tombras Group
Morgan leads a team of Community Managers, who run more than 50 brands’ social media accounts.

 

THE TOPIC

In today’s social media landscape, it can be difficult for brands to stand out above the crowd. What is the secret to simultaneously entertaining and informing your audience, while still staying true to your message? This month we’ll hear from Morgan Crego, Social Media Director at The Tombras Group on how they’ve leveraged a unique sense of humor to grow the national Moon Pie Twitter account from less than 10,000 followers to over 200,000 in less than a year.

 

THE DETAILS

When: Wednesday, May 16

11:30 AM Networking & Lunch

12:00 PM NAPRCA Updates

12:15 PM Speaker Begins

1:00 PM Wrap Up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non-Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the May Luncheon is Monday, May 14 at 5 PM.

See you on Wednesday, May 16!

 

No April Luncheon due to State Conference

April 4, 2018  |  Meeting Info  |  Comments Off on No April Luncheon due to State Conference

Please note that NAPRCA will not host a monthly meeting in April. However, we encourage you to attend the PRCA State Conference instead! This year’s conference will take place in Huntsville at the Huntsville Botanical Garden on Monday, April 16 and Tuesday, April 17.

You can find all the details and register at prcaonline.com.

[March Luncheon] The Branding of Beer

March 6, 2018  |  Meeting Info  |  Comments Off on [March Luncheon] The Branding of Beer

NAPRCA and AAFNA present

Limited Space Available – Sign Up Now!

THE SPEAKER

Ann-Bradley Siniard, Project Manager, Lewis Communications

Ann-Bradley Siniard is a project manager for Lewis Communications, a full-service branding and advertising agency in Birmingham, Alabama. Her role at Lewis is to serve as the main point of contact for clients and to work alongside her internal team to seamlessly manage projects and campaigns. Ann-Bradley has a hand in every step of the branding and advertising process, which includes research & strategy, creative concepting, production, website development, media placement, and analytics. While at Lewis, she has worked on everything from local clients including Good People Brewing Company and Hero Doughnuts, to regional and national clients including the University of Virginia Health System and The United States Postal Inspection Service. She joined the Lewis team in 2016 after graduating from the University of Alabama with a degree in communications.

 

THE TOPIC
  • How the Good People brand stands out from its competitors and gives them a unique personality
  • The story behind some of their beers with associated characters and storylines, like El Gordo and the Bearded Lady
  • Tips on how others can apply similar strategies for success

BACKGROUND – Good People Brewing Company
All we set out to do was make good beer to share with our friends. We never imagined that our passion for brewing would become a business. But, thousands of hours, hundreds of hiccups, two abandoned day jobs, and one business license later, Good People Brewing Company was born, with the sale of our first keg on July 4, 2008, in our hometown of Birmingham, Alabama. And, so far, so good. Our offerings now include seven year-round brews, four seasonals, and an occasional one-off. Good People is now enjoyed by folks in Alabama, Tennessee, Georgia and the panhandle of Florida most of whom we don’t actually know yet. And, according to BeerAdvocate, a leading voice in the beer community, the four highest-rated beers in the South are ours. We’re honored that people seem to think we know what we’re doing. See what you think. Give us a try.

 

THE DETAILS

When: Wednesday, March 21

11:30 AM Networking & Lunch

12:00 PM NAPRCA Updates

12:15 PM Speaker Begins

1:00 PM Wrap Up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non-Members, $15 for Members, $12 for Students

Space is limited! Register early to make sure you get a seat!

We are so sorry! Registration for this chapter meeting has closed. 

**YOU’RE INVITED**

Join us for an After Hours Event at Below the Radar Brewhouse, 220 Holmes Ave NE, Huntsville, AL 35801 that evening from 5:30-7 PM hosted by AAFNA.

No registration required. We’ll see you there!

PR Distilled: The Art and Science of Practical Public Relations

March 6, 2018  |  Meeting Info, News  |  Comments Off on PR Distilled: The Art and Science of Practical Public Relations

April 16-17, 2018 at the Huntsville Botanical Garden, Huntsville, Alabama

Let’s boil it down. Your organization has a lot to say. Your success is based on how well you say it. PR Distilled is about extracting the most practical tools, technology and resources to tell your story. This conference is for you… the PR practitioners, businesses and organizations who need a concentrated dose of communications strategies to stay ahead of the curve.

Register today!

Why Attend?
  • Recharge your professional batteries
  • Learn strategies, tips and tricks
  • Hear national speakers discuss trends and topics affecting our profession and the how-to’s of successful campaigns and event
  • Network with colleagues from across the state
  • Get those APR re-accreditation points
  • See award-winning work from across the state and meet the PR pros who made it happen

 

Schedule at a Glance

SUNDAY, APRIL 15

5 PM – 7PM: PRCA Pre-Conference Social
2600 Clinton Avenue West | Huntsville, AL 35805

Join us for a welcome reception at YellowHammer Brewing. Enjoy appetizers and wood-fired pizza from Earth & Stone Wood Fired Pizza and sample local micro-brews from YellowHammer Brewery. A limited number of drink tickets will be supplied by PRCA. At 6:30 PM, we’ll offer a behind-the-scenes tour of Campus 805, which has quickly become a home to multiple breweries, restaurants, an event center and a wide range of entertainment options. Sponsored by PRCA

MONDAY, APRIL 16

11 AM – 1 PM: Registration

1:30 PM: Opening Keynote

3 PM: Breakout Sessions

4 PM: End of Day One Professional Development

6 PM: PROFESSIONAL MEDALLION AWARDS NIGHT
Location: Huntsville Botanical Garden Grand Hall
Dress: Snappy casual

TUESDAY, APRIL 17

7 – 8:00 AM: Registration

8 – 9:30 AM: Conference Session

9:45 – 10:45AM: Breakout Sessions

11 AM – Noon: Breakout Sessions

Noon – 1:3O PM: Lunch and Student Medallions

1:45 – 2:45PM: Conference Session

3 – 4 PM: Ending Keynote

CLOSING REMARKS

Learn more about the Speakers here.

 

Meeting Recap: Launching Luciana

February 21, 2018  |  Meeting Info  |  Comments Off on Meeting Recap: Launching Luciana

Many thanks to Pat Ammons from the U.S. Space and Rocket Center for an excellent presentation at our February meeting and to everyone who joined us!

Here’s some takeaways:

  • Initial discussions about the idea started in August 2016 so it was a two year process and involved a partnership between American Girl, NASA, and the U.S. Space and Rocket Center
  • No matter how exciting the partnership is, stay true to your brand. Knowing your brand is a very important part of that.
  • Benefits of the Partnership: Brand Awareness (of course), American Girl’s massive reach, introducing a new audience to Space Camp
  • “Sometimes its better to be lucky than good.” They were presented with an incredible opportunity at a time when there was a lot of excitement and focus on STEM, space, and empowering girls to dream big.
  • “The power of this doll is it’s more than just a doll — it’s a learning process.” Pat Ammons is discussing the long-term PR strategy of launching Luciana.
  • Brand management was a critical piece of this project … The fundamental process of making sure the U.S. Space and Rocket Center brand was correctly portrayed was important.
  • “This is being bought around the world and it says Huntsville, Ala.” Use of the correct logos and badges, etc. was important.
  • 55 million people receive the American Girl catalogue! What an amazing reach for Space Camp and the U.S. Space and Rocket Center.
  • “This is laying a foundation that we may not see for a few years to come.” Girls ages 4 to 10 typically own the dolls and Space Camp starts at age 7. Growth will be determined over a series of years.

Save the Dates: Mark your calendars…

  • Join us for a joint meeting with AAF North Alabama on March 21 at 11:30 at Redstone Federal Credit Union! More details coming soon!
  • Also have you registered for the 2018 PRCA State Conference yet? This year’s conference will be right here in Huntsville April 16 & 17! Earlybird registration is now open at prcaonline.com.