November Recap and Coming Up Next

November 16, 2017  |  Home, Meeting Info  |  No Comments

We hosted our largest crowd of the year yesterday at our November Luncheon featuring guest speaker Matt Maxey of Visit Franklin. He shared some tips and strategy for partnering with influencers.

Here’s a few takeaways:

  • 1st thing to consider when working with influencers is what is my need, what are desired results, who’s the right fit for me.
  • 3 kinds of influencers: paid, local and microinfluencers (people who are already talking about you)
  • Paid Influencers: Vet! Vet! Vet! Request a media kit. Determine clear deliverables up front. After you’ve vetted, trust them.
  • Microinfluencers are already talking about you. Talk back! Engage!
  • Local Influencers: Get to know your neighbors. They are your local businesses, local customers, local celebrities even. There are people in your community who are influencers for the audience you want to reach. Find them and get to know them.
  • Crowdriff = great tool for curating content from people talking about your brand
  • Their “Stories” page where they display social images collected through Crowdriff has an average 7.5 minute time per visitor!
  • Check out their Makers Series featuring artisans in their community sharing how Franklin inspires their work.
  • How do you find influencers for your brand? Search hashtags and once you find an influencer see who they follow.
  • After working with a paid influencer, have them follow up with analytics (30 days) to see how if it was successful
  • How to choose the right paid influencer: make sure you like their work and their style fits with your brand.
  • Everyone is an influencer!

Join us next month for our December Social. More details coming soon!

 

[November Luncheon] Inside Influencer Strategy

November 5, 2017  |  Home, Meeting Info, News  |  No Comments

 THE TOPIC

Working with influencers continues to be a hot topic among the PR community – in part, because brands have seen incredible success leveraging these strategic partnerships. This month we’ll hear from Matt Maxey, PR Manager for Visit Franklin, on how PR professionals can successfully incorporate this tactic into their own communications plan, increase earned and influencer media impressions, and create authentic advocacy for their organization.

THE SPEAKER

Matthew Maxey is the Public Relations Manager for Visit Franklin, located in Franklin, Tennessee, where, in less than two years, he has taken earned and influencer media impressions from a few hundred thousand to well over a billion annually.

Before Visit Franklin, Maxey was an independent PR consultant working with non-profits and media publications. He has also served in various communications and political director roles in elections for the Tennessee Legislature, Governor, and United States Congress. Maxey began his career in the sports market as the Assistant Director of Athletic Communications at the University of Tennessee at Martin.

When not working now, Maxey can is be found working as a freelance photographer shooting college and professional sporting events across the southeast.

IT’S BOGO TIME!

It’s membership drive time. NAPRCA members are encouraged to bring at least one guest to our November luncheon. A member’s first guest will receive FREE luncheon admittance. Help us continue to grow our chapter while doing something nice for a colleague. Remember, only NAPRCA members may bring one guest for free.

THE DETAILS

When: Wednesday, November 15

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

November Special Offer: NAPRCA Members can bring one get FREE to our November meeting. 

Select to either pay online when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the November Luncheon is Monday, November 13 at 5 PM.

Member Note: Whether you are paying online or in-person, in order to get a proper head count for lunch, please let us know if you will be bringing one guest for free, as part of the November BOGO special.

 

See you on Wednesday, November 15!

Next Meeting: Wednesday, November 15

October 19, 2017  |  Home, Meeting Info  |  Comments Off on Next Meeting: Wednesday, November 15

NAPRCA’s next meeting will be Wednesday, November 15. We hope to see you there. More details coming soon! In the meantime, here’s a recap of some lessons learned from yesterday’s October meeting. Thank you again to our panel for their excellent insight about dealing with tough situations from a PR perspective.

The Panel
  • Megan Cotton Gully, Public Affairs Apecialist for the U.S. Army Materiel Command
  • Burr Ingram, Vice President-Communications & Marketing for Huntsville Hospital
  • Robert Lane, President/CEO of Carleton PR/LawCall
Take-aways
  • Ethics are personal and organizational. Ideally your personal values should match your organization’s. It certainly makes things a little simpler if they do!
  • Sometimes when several stakeholders are involved, you have to develop a strategy or response that satisfies the values of all involved as much as possible. Also, finding agreement among multiple (reliable) parties can also shine a light on the best choice. (Example: In the military, if legal reps and chaplains agree with the PR team’s decision about how to handle a sensitive situation, that’s a good sign.)
  • Legal regulations can sometimes make the ethical choices more obvious. (Example: patient privacy laws in healthcare)
  • Decide if you’re going to offer the best PR representation (to your client or organization) no matter what or is there a point where you’re going to walk away?
  • Know where you stand. Decide where the line is that you won’t cross and stick to it.
  • Speak up when you can correct inaccuracies. But beware of situations where responding to negative comments or statements you know to be false (on social media) will only bring them to the light and make them more visible.
  • Don’t lie because it’s unethical but also because it won’t work.
  • Don’t answer questions that you aren’t asked.
  • Social media is a tremendous opportunity but you have to be present and prepared to respond. You’re opening the door for every opinion (good/bad, reliable/unreliable).
  • It’s not a bad thing to recruit positive reviews. If someone has a good experience actively encourage them to share their comments.
  • Establish a track record of good decision making. Build trust with your organization so that you get a seat at the table and can handle potential problems before they happen.
  • Be as involved as you can from the beginning so you don’t just end up putting out fires on the back end.
  • Imagine the worst case scenario for your organization and then think about how you would handle it.
  • Be prepared. Know what the tough questions will be and how to answer them.
  • No one will believe you if you’re not upfront and honest from the start. Maintain a reputation for good ethical decision making.

Please join us for our final meeting of 2017 on Wednesday, November 15 at noon at Redstone Federal Credit Union on Wynn Drive. More details coming soon!

[October Luncheon] PResponsibly: Ethics in Communication

October 6, 2017  |  Meeting Info  |  Comments Off on [October Luncheon] PResponsibly: Ethics in Communication

THE TOPIC

In the new age of media, brands have more control than ever over their content and public image. However, with great power comes great responsibility. How do we ensure that we are practicing our profession to the highest ethical standard and battle the public perception of PR professionals as “spin doctors?”

We’ll get the answers to these questions and more from our three panelists, Burr Ingram, VP of Communications and Marketing at Huntsville Hospital, Megan Cotton Gully, Public Affairs Specialist for U.S. Army Materiel Command, and Robert Lane, President/CEO of Carleton PR, Inc.

Megan Cotton Gully, Public Affairs Apecialist for the U.S. Army Materiel Command
Megan Cotton Gully is a public affairs specialist for the U.S. Army Materiel Command at Redstone Arsenal. She increases understanding of AMC’s mission through community engagement, internal communications, and media relations. In March 2017, she deployed to Kabul, Afghanistan and managed social media accounts for NATO’s 39-member-nation coalition that is conducting ‘train, advise, and assist’ operations in Afghanistan. Prior to arriving at AMC, she served as a public affairs specialist at the U.S. Army Garrison-Redstone, where she was primarily responsible for planning and executing the command’s community engagement strategies and social media efforts. She also worked for the U.S. Army Aviation and Missile Command Public and Congressional Affairs Office, starting her career as a summer hire. She holds a Master of Arts in Public Affairs from the University of Alabama in Huntsville and a Bachelors of Arts in Communications and Public Relations from the University of Alabama in Tuscaloosa, Alabama. In 2016 she was name the Department of the Army’s Civilian Print Journalist of the Year and in 2015 she was named the Association of the United States Army- Redstone/Huntsville Chapter Civilian of the Year Support Staff.

 

Burr Ingram, Vice President-Communications & Marketing for Huntsville HospitalBurr Ingram has served as vice president of communications and marketing for Huntsville Hospital since 1988. Burr was raised in Montgomery and graduated from Auburn University in 1974. Prior to coming to Huntsville he worked with Baptist Medical Center and the Medical Association of the State of Alabama, both in Montgomery. In Huntsville he has served on the boards of several community organizations, including the American Heart Association, American Red Cross, United Way, Blount Hospitality House, Better Business Bureau, Junior Achievement of North Alabama, and the Christian Women’s Job Corp. He is a graduate Leadership Class 10 and a past board member of the program.

 

Robert Lane, President/CEO of Carleton PR/LawCall
With over 20 years of experience in marketing and public relations, Robert’s expertise is mapping out detailed strategy for effective promotions. He understands the subtleties of the issues and can create a plan that gets everyone what they want. Robert has worked extensively in telecommunications as a news anchor, promotions director and operations manager for over-the-air broadcasters. His projects have included the week-long televised City Election Forums, staging and coordinating live, televised hearings for the Alabama Court of Criminal Appeals, producing An Evening with Willard Scott for The Arts Council, managing and producing 31 Law Line, a weekly live television show on legal issues, and the HomeTown Heroes program for Comcast and The Huntsville Times.

 

THE DETAILS

When: Wednesday, October 18

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the September Luncheon is Monday, October 16 at 5 PM.

 

See you on Wednesday, October 18!

Next Meeting: Wednesday, October 18

September 20, 2017  |  Meeting Info  |  Comments Off on Next Meeting: Wednesday, October 18

Excellent presentation today about how to make more effective pitches and get the media coverage you need. Many thanks to our panel from WHNT!

Denise Vickers, WHNT News Director

Paul Caron, WHNT Assistant News Director

David Kumbroch, WHNT Chief Digital Journalist

In case you missed it, here’s some helpful tips…

  • Build Relationships:  Get to know the media representatives and establish lines of communication so you’re not cold calling when you need their help.
  • Be a Partner: Help them out if they reach out to you. Offer an exclusive and give them a first shot to tell your story. Consume media and engage – share or like content. Understand it’s the news’ job to report news, even bad news. Work with media.
  • Pitch a Story (not the problem or the solution): Stories are what get people’s attention. Find a way to put a face to your message. Provide an emotional connection. (Example: Decatur Police launch “Law Paws” to help up adoptions at animal shelter)
  • Think Visual: Provide great photos and videos! Or provide an opportunity to easily get great visuals.
  • A News Release is not a Pitch
  • Timing is Everything: Be aware of what else is happening in the news and don’t pitch a story when you think it’ll get lost in the shuffle.

Please save the date to join us for our next meeting on Wednesday, October 18.
More details coming soon!

[September Luncheon] How to Get What You Want from the Media: Secrets from a News Director

September 7, 2017  |  Meeting Info  |  Comments Off on [September Luncheon] How to Get What You Want from the Media: Secrets from a News Director
THE TOPIC & SPEAKERS

Speakers: 

Denise Vickers, WHNT News Director

Paul Caron, WHNT Assistant News Director

David Kumbroch, WHNT Chief Digital Journalist

Want to crack the code to get stellar media coverage? WHNT’s news leadership team will dive into the secrets to gaining successful story pick up. With experience in multiple media markets and news bureaus across the globe, these news leaders will present tips and answer questions about what’s changed and what has remained the same in the media environment of 2017.

 

THE DETAILS

When: Wednesday, September 20

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the September Luncheon is Monday, September 18 at 5 PM.

See you on Wednesday, September 20!

Next Meeting: Wednesday, September 20

August 16, 2017  |  Meeting Info  |  Comments Off on Next Meeting: Wednesday, September 20

Thank you to everyone who joined us for our August Luncheon featuring Trent Willis of Red Brick Strategies. Here’s a little take away from his presentation about finding your brand’s voice…

Please save the date to join us for our next meeting on Wednesday, September 20.
More details coming soon!

[August Luncheon] Finding your Brand Voice

August 7, 2017  |  Meeting Info  |  Comments Off on [August Luncheon] Finding your Brand Voice

Topic + Speaker

Speaker: Trent Willis, Founder + CEO, Red Brick Strategies

Calling themselves ‘Creative Misfits’, Red Brick Strategies, a full-service creative agency based in Huntsville, AL, has built a reputation for developing and maintaining a one-of-a-kind brand voice and work product. From the design of the infamous ‘Unimpeachable’ Pale Ale depicting former Alabama Governor Robert Bentley in an…interesting…eh…’position’ to the beautiful Koi fish mural near Big Spring Park East…and even the jovial language they use to describe themselves on their website,  hear how they inspire creativity internally and externally. What’s more – how does that creativity and use of brand voice help clients? What can we, as practicing communication professionals, learn from such internal branding efforts? Finally, how do we inspire such creativity out of our own teams?

 

The Details

When: Wednesday, August 16

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the August Luncheon is Monday, August 14 at 5 PM.

See you on Wednesday, August 16!

 

Summer Social

July 11, 2017  |  Meeting Info  |  Comments Off on Summer Social

We’re taking a summer break from our regular meeting. Join us instead for an after-hours gathering at The Nook – 3305 Bob Wallace Ave SW, Huntsville, Alabama 35805.

Thursday, July 20 at 5 PM

Mix and mingle with local PR professionals. Drinks and snacks are on us! See you there!

[June Luncheon] Crisis Comms: A Guide to the Ever Changing Media Landscape

June 7, 2017  |  Meeting Info  |  Comments Off on [June Luncheon] Crisis Comms: A Guide to the Ever Changing Media Landscape
The Speaker

Marcus Reese

Marcus Reese is a public affairs specialist experienced in managing high profile legislative issues that have received extensive coverage in financial, political and international media.  Marcus’ areas of expertise include: government relations, grassroots/coalition building and strategic communications. Key duties have involved providing strategic political and communications counsel to C-level executives, developing client’s policy and advocacy agendas, and serving as the lead advocate representing clients before legislative, regulatory and (in conjunction with legal), law enforcement bodies.

Most recently, Marcus served as Vice-President State & Local Government Affairs for Los Angeles-headquartered Herbalife, where he ran their 50-state government relations effort in response to an attack from an activist hedge funder.  Prior to Herbalife, Marcus served as a public affairs consultant for clients facing regulatory and reputation issues including: 

  • Uber’s government relations market-entry in several municipalities including: Washington D.C, Philadelphia, Miami, Las Vegas, Los Angeles, Denver, Dallas, Boston, Detroit and Columbus
  • New York Governor David Paterson’s transition 
  • Detroit Mayor Kwame Kilpatrick’s legal PR defense
  • Baker Hostetler, the law firm assigned as trustee to the Madoff fraud case 
  • The British Petroleum oil spill in Louisiana
  • Honeywell, AT&T, Pepsi, UFC and PHH

Marcus also has several years of experience in government and political campaigns across a number of states.  Marcus was named to NYC’s City Hall’s Rising Stars 40 Under 40, and has been a contributor to the television program Inside City Hall. He holds a B.A. in Corporate Journalism from Auburn University and is a member of Kappa Alpha Psi Fraternity.

The Details

When: Wednesday, June 21

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the June Luncheon is Monday, June 19 at 5 PM.

See you on Wednesday, June 21!