Next Meeting: Wednesday, September 20

August 16, 2017  |  Home, Meeting Info  |  No Comments

Thank you to everyone who joined us for our August Luncheon featuring Trent Willis of Red Brick Strategies. Here’s a little take away from his presentation about finding your brand’s voice…

Please save the date to join us for our next meeting on Wednesday, September 20.
More details coming soon!

[August Luncheon] Finding your Brand Voice

August 7, 2017  |  Home, Meeting Info  |  No Comments

Topic + Speaker

Speaker: Trent Willis, Founder + CEO, Red Brick Strategies

Calling themselves ‘Creative Misfits’, Red Brick Strategies, a full-service creative agency based in Huntsville, AL, has built a reputation for developing and maintaining a one-of-a-kind brand voice and work product. From the design of the infamous ‘Unimpeachable’ Pale Ale depicting former Alabama Governor Robert Bentley in an…interesting…eh…’position’ to the beautiful Koi fish mural near Big Spring Park East…and even the jovial language they use to describe themselves on their website,  hear how they inspire creativity internally and externally. What’s more – how does that creativity and use of brand voice help clients? What can we, as practicing communication professionals, learn from such internal branding efforts? Finally, how do we inspire such creativity out of our own teams?

 

The Details

When: Wednesday, August 16

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the August Luncheon is Monday, August 14 at 5 PM.

See you on Wednesday, August 16!

 

Summer Social

July 11, 2017  |  Home, Meeting Info  |  Comments Off on Summer Social

We’re taking a summer break from our regular meeting. Join us instead for an after-hours gathering at The Nook – 3305 Bob Wallace Ave SW, Huntsville, Alabama 35805.

Thursday, July 20 at 5 PM

Mix and mingle with local PR professionals. Drinks and snacks are on us! See you there!

[June Luncheon] Crisis Comms: A Guide to the Ever Changing Media Landscape

June 7, 2017  |  Home, Meeting Info  |  Comments Off on [June Luncheon] Crisis Comms: A Guide to the Ever Changing Media Landscape
The Speaker

Marcus Reese

Marcus Reese is a public affairs specialist experienced in managing high profile legislative issues that have received extensive coverage in financial, political and international media.  Marcus’ areas of expertise include: government relations, grassroots/coalition building and strategic communications. Key duties have involved providing strategic political and communications counsel to C-level executives, developing client’s policy and advocacy agendas, and serving as the lead advocate representing clients before legislative, regulatory and (in conjunction with legal), law enforcement bodies.

Most recently, Marcus served as Vice-President State & Local Government Affairs for Los Angeles-headquartered Herbalife, where he ran their 50-state government relations effort in response to an attack from an activist hedge funder.  Prior to Herbalife, Marcus served as a public affairs consultant for clients facing regulatory and reputation issues including: 

  • Uber’s government relations market-entry in several municipalities including: Washington D.C, Philadelphia, Miami, Las Vegas, Los Angeles, Denver, Dallas, Boston, Detroit and Columbus
  • New York Governor David Paterson’s transition 
  • Detroit Mayor Kwame Kilpatrick’s legal PR defense
  • Baker Hostetler, the law firm assigned as trustee to the Madoff fraud case 
  • The British Petroleum oil spill in Louisiana
  • Honeywell, AT&T, Pepsi, UFC and PHH

Marcus also has several years of experience in government and political campaigns across a number of states.  Marcus was named to NYC’s City Hall’s Rising Stars 40 Under 40, and has been a contributor to the television program Inside City Hall. He holds a B.A. in Corporate Journalism from Auburn University and is a member of Kappa Alpha Psi Fraternity.

The Details

When: Wednesday, June 21

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the June Luncheon is Monday, June 19 at 5 PM.

See you on Wednesday, June 21!

 

Download Design Principles for the PR Pro Presentation

June 5, 2017  |  Home, Meeting Info  |  Comments Off on Download Design Principles for the PR Pro Presentation

Did you miss our May meeting? Our speaker Joe Davis of Synapse Wireless was nice enough to share his presentation – Design Principles for the PR Pro: How ux design can help effectively communicate your message. So take a look and see what you missed or save as a great reminder of his excellent design tips. Thank you again to Joe for a great presentation!

Download Design Principles for the PR Pro.

 

[May Luncheon] Design Principles for the PR Pro: How ux design can help effectively communicate your message

May 8, 2017  |  Home, Meeting Info  |  Comments Off on [May Luncheon] Design Principles for the PR Pro: How ux design can help effectively communicate your message
The Topic

Design Principles for the PR Pro: How ux design can help effectively communicate your message

Let’s face it public relations professionals do it all these days. When it comes to user friendly designs (website, apps, simple forms and more), what are the most important things we need to know to make our audiences and stakeholders happy? We’ll explore this and more through specific examples of good, bad and ugly.

The Speaker


Joe Davis
is the User Experience Designer at Synapse Wireless, a commercial technology company focused on developing solutions for Industrial IoT.

Joe has over 14 years of design experience across a wide range of industries, including healthcare, defense, and commercial technology. He has worked for tiny mom and pop shops, Fortune 500 companies, and everything in between. Joe enjoys tackling challenging problems and is passionate about developing technology centered around actual human needs. In his spare time, Joe enjoys photography, filmmaking, and running.

 

The Details

When: Wednesday, May 17

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the May Luncheon is Monday, May 15 at 5 PM.

See you on Wednesday, May 17!

[April Luncheon] Bring It Into Focus: Tips & Tools On Narrowing Your Scope

April 10, 2017  |  Home, Meeting Info  |  Comments Off on [April Luncheon] Bring It Into Focus: Tips & Tools On Narrowing Your Scope
Bring it into Focus
The Topic

Bring It Into Focus: Tips & Tools On Narrowing Your Scope
How a small media group took a gamble on a minimalist approach to marketing by using a razor-sharp business strategy successfully.

The Speaker

Stephenie WalkerStephenie Walker is owner and managing editor of RocketCityMom.com, a hyper-local parenting resource for families living in Huntsville and North Alabama. She works with local attractions and businesses to promote programs and events to parents looking for fun things to do with kids and to engage in their communities. Stephenie enjoys sharing her insights at social media and blogging events, and consults with small businesses and non-profit organizations on their digital media needs. When she’s not juggling content, she enjoys spending time with her husband and two boys, usually camping, traveling, or playing video games. #GeekMom

The Details

When: Wednesday, April 19

11:30 AM Networking & Lunch
12:00 PM NAPRCA & AdFed Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students
APR Month Promo: FREE for APR Members! Please select “Register & Pay at door”

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the April Luncheon is Monday, April 17 at 5 PM.

See you on Wednesday, April 19!

PRCA State Conference: Get In Gear!

February 10, 2017  |  Meeting Info, News  |  Comments Off on PRCA State Conference: Get In Gear!

2017 PRCA State Conference

It’s conference time!

PRCA’s 2017 state conference and awards luncheon takes us to Birmingham, Alabama this year. On April 3, 2017, you can get in gear for the long haul through an interactive and super-charged conference highlighting ways to tune up, maintain and prepare your communication engine!

Hear from Will Pearson, president of Mental Floss; Erik Stolhanske, senior communication consultant for game on Nation, LLC; Martie Duncan from MartieKnowsParties.com; and more!

Registration Rates:

Full Conference – Member: $150
Full Conference – Non-member: $175
Full Conference – Per Diem package (includes conference and 1 hotel night): $400
Students: $60
Conference Only (professional members/non-members, excludes luncheon): $100
Awards Luncheon Only: $50

Deadline for Registration: March 31, 2017. Registration is now open!

February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

February 5, 2016  |  Meeting Info, News  |  Comments Off on February Luncheon: Influencing public policy in North Alabama w/ Carol Madry Bell

The Topic:

How do you exert influence to effect change in the public policy and political arenas? First things first, you need a plan. No matter what kind of public relations or communication arena you specialize in, chances are you’ll need buy in from the public as well as public officials to pass legislation, laws, regulations or simply exert influence on behalf of your cause.

With extensive experience in strategic planning, public policy, public relations, board development and more, Carol Madry Bell, the Executive Director of the Committee of 100, will give an update on important issues facing North Alabama and how to get involved this election year. She’ll give her tips on building relationships with key, local influencers and insights from her work developing a regional strategic plan for Madison, Limestone and Morgan Counties.

Ultimately, Bell will give key takeaways on how these lessons from the political world can benefit what you do every day – advocating on behalf of your organization to achieve big things.

 

When: Wednesday, February 17

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

Don’t forget! The R.S.V.P. deadline for all monthly meetings is the Thursday before the monthly meeting. Please R.S.V.P. for the February 2016 meeting with Carol Madry Bell by Thursday, February 11th. (Do so directly below by clicking “Register Now”.)

 

registernow

 

More about the speaker

Carol Madry BellCarol Madry Bell is Executive Director of the Huntsville Committee of 100, a business political action organization of 240 CEOs and professionals. The Committee of 100 works to develop long-term strategies that impact our local economy and elect visionary, business-oriented leaders to local offices.

Carol holds a bachelor’s degree in Public Relations from Auburn University and is a nationally accredited public relations professional. She was recognized as a Senior Practitioner by the Southern Public Relations Federation, and is a former PRCA-Huntsville Chapter President and Practitioner of the Year. Carol is certified in Nonprofit Board Education from BoardSource Inc. and received additional training from the Alabama Nonprofit Board Leadership Institute.

She is a graduate of Leadership Huntsville-Madison County and Leadership Alabama, and serves on the Chamber of Commerce of Huntsville-Madison County Board of Directors, the Downtown Redevelopment Authority, and the Launch 2035 Leadership Team. She is a member of the Advisory Boards for Downtown Huntsville, Inc. and the Huntsville Housing Authority.

 

 

See you there!

January 2016 Luncheon: New Year, New Tips on Getting Organized and Inspired to Conquer 2016

January 8, 2016  |  Meeting Info  |  Comments Off on January 2016 Luncheon: New Year, New Tips on Getting Organized and Inspired to Conquer 2016

Hear Penny Pettigrew’s tips on how she organizes her professional and personal life, achieves goals and inspires others to achieve big things both on this world…and off.

The Topic:

As a Payload Communications Manager (PAYCOM) supporting the International Space Station (ISS), Penny Pettigrew is required to constantly multitask including organizing inputs from payload developers, other flight controllers from around the world, and the astronauts living on board the ISS to ensure the successful completion of science goals in space. Penny utilizes these skills in her personal life as well to help balance her work schedule with her the responsibilities of being a mom. Penny will share lessons learned from her unique experiences.

When: Wednesday, January 20th

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

Don’t forget! The R.S.V.P. deadline for all monthly meetings is the Thursday before. Please R.S.V.P. for the January 2016 meeting with Penny Pettigrew by Thursday, January 14th. (Do so at the “Register Now” link immediately below or via the form below Penny’s biography.)

Register Now

 

More about the speaker

Penny Pettigrew speaks at January 2016 Luncheon: New Year, New Tips on Getting Organized and Inspired to Conquer 2016Penny Pettigrew has had her head in the stars from a young age. Growing up during the Shuttle Program, Penny was inspired watching the Shuttles launch and return home safely. In 1983, when Sally Ride completed her historic flight, Penny knew that not only did she want to be involved in the space program but she gained the affirmation that she could play a part in our nation’s space program.

After earning a BS in Chemistry from the Colorado School of Mines, Penny still didn’t know what she wanted to be when she grew up, but she knew she had always been interested in space. She was accepted at many graduate schools including UC Berkeley, but after touring the campuses and meeting the faculty, nothing grabbed her. It was a visit with an advisor who made one simple comment that pointed Penny in the right direction, “Find out where they do Space stuff!” This is when Penny thought back to her visit to Space Camp in Huntsville, Alabama and remembered there was a university and a NASA center located just down the road from Space Camp. Now, it seems so obvious!

Penny moved to the University of Alabama in Huntsville (UAH) to attend graduate school due to its strong ties to NASA’s Marshall Space Flight Center (MSFC), and she has been here ever since. She earned a MS in Chemistry/Materials Science from UAH and was awarded a Graduate Student Research Fellowship from NASA to study the effects of atomic oxygen on material surfaces in low Earth orbit. Penny began working full time at MSFC in 2000 and has supported several different projects including the first Materials Science Research Rack (MSRR-1), which is a facility that supports low gravity materials science research on the International Space Station. In 2006, Penny became a real Rocket Scientist working on NASA’s next Space Flight Vehicle, the Ares I. She supported the Ares I First Stage Systems Engineering and Integration (SE&I) team fulfilling many roles including the Requirements and Verification Team Lead and the SE&I Engineering and Integration Lead. Unfortunately, NASA eliminated this project due to budget constraints, so Penny made what she hopes will be final change to her career path. Penny is very excited to now be an International Space Station (ISS) Payloads Communications Manager (PAYCOM).

Penny was honored to be inducted into the Space Camp Hall of Fame during the inaugural year, 2007. She acknowledges that she would literally not be where she is today if she had not attended Space Camp as she had no idea NASA was located in Alabama! As a member of the Space Camp Hall of Fame, Penny focuses on inspiring the next generation of explorers to work hard to achieve their goals.