[September Luncheon] Solutions to the Top 5 Marketing Mistakes

September 10, 2018  |  Home, Meeting Info  |  No Comments


Often, entrepreneurs and business leaders are making major marketing mistakes without even realizing it. For example, do you understand the psychographics of your target audience? Or, have you set marketing objectives based on organizational KPI’s? Entrepreneur and Digital Media Strategist, Sarah Stahl breaks down five of the biggest marketing mistakes you can make. She then explains how you can correct them and move forward to connect and convert more of your audience while measuring efforts that lead to effective growth.



Sarah Stahl, Digital Media Strategist
A masters certified mass communications specialist who’s mastered the art of managing profitable relationships as the Digital Media Strategist at Avant Creative. With 10 years’ experience in entrepreneurship and digital marketing, Sarah provides skillful insight into the current communications landscape while providing practical takeaways that can be implemented immediately.



When: Wednesday, September 19

11:30 AM Networking & Lunch
11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up


Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non-Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the September Luncheon is Monday, September 17 at 5 PM.

See you on Wednesday, September 19!

The BIG Marketing & PR Event 2018

September 10, 2018  |  Home, Meeting Info, News  |  No Comments

On Tuesday, October 23, approximately 200 entrepreneurs, small business owners, marketing & PR professionals, and non-profit organizations from all over the Tennessee Valley will receive marketing and public relations training on a wide variety of topics designed to give a new insight into how to tackle today’s toughest marketing and PR challenges.

Now in its 6th year, the BIG Marketing & PR Event was implemented with the goal of providing a day long experience centered around specific, usable, and strategy-driven takeaways in the world of marketing and public relations. This event is organized in partnership between The Catalyst and NAPRCA.

Date & Time: Tue, October 23, 2018 from 8:30 AM – 3:30 PM

Location: The Jackson Center
6001 Moquin Dr NW
Huntsville, Alabama 35806

Early Bird Registration: The first 50 Early Bird registrants will receive a free headshot taken by photographer Jeff White. After the first 50, the photo session will be $25 each. Early Bird Registration Now Open!


February 20, 2018  |  Home, News, Projects  |  Comments Off on MentorMatch

Mentoring is an all-encompassing way to encourage personal growth. The mentor and mentee will work together to develop the mentee’s underlying abilities and will help develop new skills and acquire knowledge in their chosen field. Mentees who take full advantage of the program will have assistance in internships and potential job opportunities. Mentors and mentees will complete an online application to participate. Once applications are reviewed, candidates will be matched by the MentorMatch committee. The matched mentor/mentee participants will be contacted via email and will sign a mentoring agreement to participate in the program.

Requirements for MentorMatch

A Mentor:

  • Must hold an active PRCA Membership
  • Must have at least 8 years’ experience working in the Marketing/Public Relations/Advertising or related fields
  • Must be willing to dedicate at least 2 hours per month in mentoring a chosen mentee

Ideal Mentors Are:

  • Professionals with industry experience
  • Advocates of the public relations, marketing, advertising industries or related fields
  • Professionals who are willing to share their professional network with mentees, should the opportunity arise
  • Sounding boards and advisors who help mentees explore possibilities and learn more about their chosen industries, review career paths and fine-tune their career goals
  • Open to sharing past successes, failures and insights into lessons learned
  • Supporters and givers of constructive feedback

Benefits for the Mentor Include:

  • Further develops leadership skills
  • Allows an opportunity to provide feedback, communicate and develop interpersonal skills
  • Gain new perspectives through interaction
  • Opportunity to reflect on own practices
  • Invest in the future of the mentee

A Mentee:

  • Must hold an active NAPRCA Membership (professional or student)

Ideal Mentees Are:

  • Ambitious professionals who are seeking career advice and have the desire to grow professionally
  • Either early in their career and/or recent position
  • Open to new experiences and learning opportunities
  • Willing to accept constructive guidance and recommendations, while keeping an open mind

Benefits for the Mentee Include:

  • Develop new skills and expertise
  • Enhances confidence in dealing with challenges and issues
  • Enhances networking opportunities
  • Helps to clarify career direction and advancement
  • Increases individual visibility and recognition in the organization

Application for MENTOR

Application for MENTEE