The North Alabama chapter (NAPRCA) was established in 1973 and is one of six state chapters in the Public Relations Council of Alabama. NAPRCA has over 100 professional and student members from Huntsville to the Shoals, representing corporations, nonprofits, government agencies, educational institutions, media, advertising and PR firms as well as solo practitioners.

The North Alabama chapter is part of a state-wide organization that was originally established in 1956. Other chapters include BirminghamMobileMontgomeryEast Alabama in Auburn Opelika and West Alabama in Tuscaloosa. Our mission is to promote the ethical practice of public relations among professional practitioners and students, provide for the professional development of members, foster understanding within the community regarding the practice of public relations, and support the community through the use of members’ skills.


Our Relationship with SPRF

PRCA members are automatically members of our regional organization, the Southern Public Relations Federation (SPRF) with four statewide organizations:

  • The Public Relations Council of Alabama (PRCA)
  • The Public Relations Association of Louisiana (PRAL)
  • The Public Relations Association of Mississippi (PRAM)
  • The Emerald Coast Public Relations Organization (ECPRO)



SPRF is also the organization that allows PRCA members to participate in the universal accreditation (APR) process conducted through the Universal Accreditation Board.



NAPRCA’s bylaws establish our organizational structure including the authority of our Board of Directors.  Our code of ethics and our state organization outlines the rules for judicial procedure.