JOB: Marketing Coordinator & Data Analyst – Red Sage

May 2, 2018  |  Job Postings

Red Sage Communications is hiring a Marketing Coordinator & Data Analyst to: 

  • Work with Red Sage team members to develop and manage data-driven strategic communication plans, marketing initiatives and advertising campaigns for Red Sage clients
  • Write and edit copy that supports broad strategic objectives for: marketing materials and print collateral, websites and landing pages, blogs, e-newsletters, social media, or
    news releases
  • Check and approve creative or production materials including copy, layouts, and production art, and coordinates client approval of said projects
  • Design and manage pay-per-click and display advertising campaigns using Google AdWords or other digital platforms; including keyword research and performance
    optimization adjustments
  • Negotiate purchase and placement of advertising buys through traditional and social media outlets
  • Coordinate and manage client website development projects; conducts analysis of website performance variables using Google Analytics, Google Data Studio and other
    relevant digital tools
  • Identify best practice data-capture methods for marketing, advertising and web projects, tracks progress and ROI against required benchmarks, and generates high-quality reports with improvement recommendations for Red Sage senior leadership or clients
  • Create custom reports using Google Data Studio or similar applications for monthly, quarterly or campaign-specific reporting
  • Assist in basic website programming or design tasks as assigned, using Joomla, WordPress or HubSpot
  • Assist Marketing Director in development and execution of Red Sage marketing and sales initiatives, including improvements in best practices and internal processes
  • Assist in maintenance of Red Sage databases including, but not limited to: media contacts, media kits, and sample publications
  • Research and monitor industry trends to proactively share knowledge and provide input and suggestions for Red Sage and clients
  • Other tasks as assigned

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