[March Luncheon] The Branding of Beer

March 6, 2018  |  Meeting Info

NAPRCA and AAFNA present

Limited Space Available – Sign Up Now!


Ann-Bradley Siniard, Project Manager, Lewis Communications

Ann-Bradley Siniard is a project manager for Lewis Communications, a full-service branding and advertising agency in Birmingham, Alabama. Her role at Lewis is to serve as the main point of contact for clients and to work alongside her internal team to seamlessly manage projects and campaigns. Ann-Bradley has a hand in every step of the branding and advertising process, which includes research & strategy, creative concepting, production, website development, media placement, and analytics. While at Lewis, she has worked on everything from local clients including Good People Brewing Company and Hero Doughnuts, to regional and national clients including the University of Virginia Health System and The United States Postal Inspection Service. She joined the Lewis team in 2016 after graduating from the University of Alabama with a degree in communications.


  • How the Good People brand stands out from its competitors and gives them a unique personality
  • The story behind some of their beers with associated characters and storylines, like El Gordo and the Bearded Lady
  • Tips on how others can apply similar strategies for success

BACKGROUND – Good People Brewing Company
All we set out to do was make good beer to share with our friends. We never imagined that our passion for brewing would become a business. But, thousands of hours, hundreds of hiccups, two abandoned day jobs, and one business license later, Good People Brewing Company was born, with the sale of our first keg on July 4, 2008, in our hometown of Birmingham, Alabama. And, so far, so good. Our offerings now include seven year-round brews, four seasonals, and an occasional one-off. Good People is now enjoyed by folks in Alabama, Tennessee, Georgia and the panhandle of Florida most of whom we don’t actually know yet. And, according to BeerAdvocate, a leading voice in the beer community, the four highest-rated beers in the South are ours. We’re honored that people seem to think we know what we’re doing. See what you think. Give us a try.



When: Wednesday, March 21

11:30 AM Networking & Lunch

12:00 PM NAPRCA Updates

12:15 PM Speaker Begins

1:00 PM Wrap Up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non-Members, $15 for Members, $12 for Students

Space is limited! Register early to make sure you get a seat!

We are so sorry! Registration for this chapter meeting has closed. 


Join us for an After Hours Event at Below the Radar Brewhouse, 220 Holmes Ave NE, Huntsville, AL 35801 that evening from 5:30-7 PM hosted by AAFNA.

No registration required. We’ll see you there!

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