[November Luncheon] Inside Influencer Strategy

November 5, 2017  |  Meeting Info


Working with influencers continues to be a hot topic among the PR community – in part, because brands have seen incredible success leveraging these strategic partnerships. This month we’ll hear from Matt Maxey, PR Manager for Visit Franklin, on how PR professionals can successfully incorporate this tactic into their own communications plan, increase earned and influencer media impressions, and create authentic advocacy for their organization.


Matthew Maxey is the Public Relations Manager for Visit Franklin, located in Franklin, Tennessee, where, in less than two years, he has taken earned and influencer media impressions from a few hundred thousand to well over a billion annually.

Before Visit Franklin, Maxey was an independent PR consultant working with non-profits and media publications. He has also served in various communications and political director roles in elections for the Tennessee Legislature, Governor, and United States Congress. Maxey began his career in the sports market as the Assistant Director of Athletic Communications at the University of Tennessee at Martin.

When not working now, Maxey can is be found working as a freelance photographer shooting college and professional sporting events across the southeast.


It’s membership drive time. NAPRCA members are encouraged to bring at least one guest to our November luncheon. A member’s first guest will receive FREE luncheon admittance. Help us continue to grow our chapter while doing something nice for a colleague. Remember, only NAPRCA members may bring one guest for free.


When: Wednesday, November 15

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

November Special Offer: NAPRCA Members can bring one get FREE to our November meeting. 

Select to either pay online when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the November Luncheon is Monday, November 13 at 5 PM.

Member Note: Whether you are paying online or in-person, in order to get a proper head count for lunch, please let us know if you will be bringing one guest for free, as part of the November BOGO special.


See you on Wednesday, November 15!

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