Applications Now Open for NAPRCA 2017 PRo Bono Project

June 15, 2017  |  Projects

The North Alabama Chapter of the Public Relations Council of Alabama (NAPRCA) is looking for local non-profit organizations seeking assistance in their public relations/marketing outreach efforts. Coined the Pro Bono Project, this annual initiative sponsored provides voluntary assistance to the selected non-profit requesting additional resources in their PR efforts.

“The PRo Bono project is an excellent opportunity for our members to give back to the community we live in and love,” said Jessica Carlton, NAPRCA President. “By offering free communication services to a deserving nonprofit, who perhaps doesn’t have the communication staff or resources to implement a communication plan on their own, the PRo Bono project aims to contribute talent and time to help nonprofits achieve their goals.”

Examples of communication services provided will vary, depending on the non profit chosen, but could include plans for internal and external communication outreach, media relations, tactical recommendations, social media analysis, community engagement plans, event planning and more.

The North Alabama chapter was recently recognized as “Chapter of the Year” at the PRCA state conference and for its award winning PRo Bono project.

Previous organizations selected for the PRo Bono Project include the Better Business Bureau, the ARC of Morgan County, and Still Serving Veterans.

The NAPRCA’s PRo Bono Project is open to 501c3 non profits located in Huntsville, Madison, Decatur, Sand Mountain and the Shoals. To learn more about qualification criteria or to apply, please visit  Applications will be accepted until 6 p.m. on July 14, 2017.


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