[April is APR Month] FAQ’s about APR

April 13, 2017  |  News

April is APR Month! We’re taking the opportunity to celebrate  The Accreditation in Public Relations (APR) by recognizing those who have achieved this distinction and educating others about the value of furthering your public relations education.

For more information, contact Lisa Darnell, APR, at lvdarnell@una.edu and visit praccreditation.org.


FAQ’s about APR

What is APR?

APR: Accredited in Public Relations

As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world.

The APR:

  • Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive public relations industry practices and high standards
How do you become accredited in public relations?

The Accreditation Process:

  • Notify APR Chair of intent to pursue APR. They can help you prepare and provide you with resources and support.
  • Join a study group, locate the study guide, and/or begin studying on your own.
  • Review and complete the Examination for Accreditation in Public Relations Application.
  • Complete Panel Presentation Candidate Questionnaire
  • Schedule a Panel Presentation
  • Complete Portfolio
  • Complete a Panel Presentation
  • Await “Advance” notice from Panel Presentation (typically within two weeks)
  • Study and schedule a time to take the Computer Based Exam (CBE) with a Prometrics testing center
  • Successfully complete the CBE
  • Receive your APR designation and pin (typically within two weeks of taking the CBE)
  • Demonstrate a commitment to lifelong learning through maintenance.
How long does it take?

The process can take as short a time as you would like, though it typically takes at least a month to schedule a Panel Presentation. Preparing the Panel Presentation Candidate Questionnaire can take 2-4 hours or more, depending upon the campaign you choose to use and how handy the information is to complete the questionnaire. Candidates say they spend 20-30 hours studying for the CBE. However, once you have been accepted to enter the process, you have one year to complete it.

Is there cost associated with accreditation?

Yes, the cost is currently $385. But it’s value far exceeds the cost. The real value of the APR credential is found in what it provides the professional communicator who earned it, and the companies looking to hire a top-rated public relations manager or executive.

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