Free PR Assistance through NAPRCA’s PRo Bono Project

May 19, 2014  |  News, Projects

Back in 1991, the North Alabama chapter launched a community projects program to give local PRCA members an opportunity to share public relations skills with non-profit agencies in need of assistance. It had a good run and helped a lot of deserving organizations.

In 2014, we’re bringing it back!   UPDATE: If you’re looking for the current PRo Bono Project status, go to our PROJECTS section:

Introducing the PRo Bono Project

The PRo Bono Project allows Tennessee Valley nonprofits to apply for free public relations strategic planning. The nonprofit group outlines what they need. NAPRCA members help show them how to achieve it. This is community service at its best and a great way to network with peers.

We have one organization already selected, and we’re opening the application process to select another (see farther below) — kicking off an annual cycle of assistance that connects us to our community in significant ways.

The Inaugural PRo Bono Project: Better Business Bureau of North Alabama

At our April membership meeting, Michele Mason of the North Alabama BBB explained they want to take advantage of the local BBB’s 50th anniversary next year. They have intentions to pursue two simultaneous objectives: create a campaign that uses this anniversary to convey messages about the BBB, as well as host an event to announce the objectives of the BBB’s Character Foundation.

Are you a member of PRCA and interested in helping to craft a plan? Email We’ll have a meeting in June to start the brainstorming process.

Process for Nonprofits to Compete for PRo Bono Project Assistance

We’d like to choose another project this year.  We are certain there are plenty of organizations that want strategic help, so we’re going to have to be selective. We may eventually move to a separate selection committee–but for now, the NAPRCA Board will gather and evaluate requests.

What kind of help are we willing to give?

Truthfully, the process will be selective and subjective. We’re going to pick something that we believe will be invigorating for our members. Something that has well defined and realistic objectives. Something that we can impact in a meaningful way.

Applying is as easy.

In a one page essay, tell us about your need and what you’re trying to accomplish. Also tell us why you think you’d benefit from PRCA’s help. Be sure to include contact information, a link to your organization’s website and timeline requirements. Then attach it to an email and send to with the subject heading “PRo Bono Project 2014.”  

We’ll let you know that we have received your application and we may even ask a few follow-up questions to help us decide.  We’ll take applications through June 30, 2014. We’ll announce winners on this website the last week of July.

Good luck applicants!

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