September Professional Development Event

August 14, 2012  |  Meeting Info, News, Workshops

Thursday, September 20 | Presented in Partnership with the Women’s Business Center of North Alabama

Sponsored by: Charter Business
Charter Business logo

PRCA and WBCNA are joining forces to deliver professional development training that is BIGGER than ever before! 

On Thursday, September 20, PRCA and WBCNA are hosting the BIG Marketing Event to benefit both public relations practitioners and entrepreneurs alike! This is a part of our Chapter’s commitment to reaching out to the local community.

PRCA members can attend our annual keynote luncheon and afternoon training session…OR….you can take advantage of an entire day of training.  It’s entirely up to you!

September Membership Meeting & Keynote Luncheon
The Promise & Pitfalls of Real-Time Marketing 

Today’s consumer is skilled at finding information across a whole host of sources, and for marketers to break through, they must be prepared to engage their targets more nimbly, sharing relevant content around the clock in earned, owned, shared and paid media channels simultaneously. Real-time marketing – that is, systematic, multi-channel engagement based upon real-time insights – is grabbing more attention as a must-have for any modern marketing mix.

Afternoon Professional Development Training
Topic: Campaign Measurement and Benchmarking
We Can Get There From Here: Implementing Effective PR Measurement

There’s no getting around it: measuring the effectiveness of public relations programs isn’t just a “nice to do.”  These days, it’s mandatory.  During this workshop, we’ll peel back the various layers of public relations measurement and agree on common terminology and approaches. We’ll also walk through specific examples – so you leave prepared to take your own campaigns to the next level of measurement sophistication.

Meet Our Guest Speakers from GolinHarris:

Mark Dvorak, APR,  Executive Director
Mark provides counsel for a variety of the firm’s association, government and corporate clients – including the National Peanut Board, United Egg Producers and the Georgia Department of Economic Development. He leads the office’s corporate practice and is a member of the Engage activism issues management specialty area. In 2009, Mark led the team that helped drive a resumption of consumption of all things peanut, after more than 3,000 products were recalled because of a salmonella outbreak that originated with one manufacturer.

Kathy Cosgrove, Managing Director
Kathy has years of experience in the PR agency setting and has worked in Detroit, San Francisco, Memphis and Atlanta. Her expertise centers around healthcare and social marketing, and she has worked with public health organizations, hospital systems and countless other organizations. When asked about her passion for public relations, she notes, “Every day we thrive on telling the stories of these organizations and helping them attain their goals. It’s a marvelous job and one that brings me back every day for a new quest.”

GolinHarris is a top-10 global public relations firm with 39 offices including across the United States, Europe, South America and the Asia Pacific.

Registration & Cost to Attend:
•    Lunch & Afternoon Training Session:  $75
•    Lunch Only: $20
•    PRCA Students: $12 Lunch & Afternoon
In addition to this public relations training, WBCNA is offering a full day of workshops beginning at 8 a.m. PRCA members are welcome to register for the entire day’s training, which costs $125.

PRCA’s registration will be processed through the EventBrite listing on WBCNA’s online calendar. 

Click here to register. 


A limited number of $25 scholarships are available. Click here to download an application. Instructions for submitting the application are contained in the document. Responses will be processed in 1-2 business days.

Important Registration Tips & Reminders:
•    Due to the large nature of this event, PRCA members are advised to register before September 10 so that we can plan for adequate meals and seating. This event is expected to sell out.
•    Registration will be processed through EventBrite on WBCNA’s online calendar.
•    If you plan to apply for a scholarship, please do so before registering for the event so that we can provide an applicable discount code if so approved.
•    Credit card payment is required at the time of registration.
•    If you or your organization cannot process credit card payments, please email Leah Gradl to place your reservation.

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