How it works
We’re doing something a little different this year. We’re having a social in April instead of a regular luncheon with a speaker and the whole shebang. The idea? Have a little fun with your fellow public relations professionals at the recently opened Yellowhammer Brewing at Campus No. 805. We’ll order pizzas from on-premises Earth and Stone Wood Fired Pizza, and we’ll rehash the annual PRCA conference – which will take place on April 20th in Auburn, AL.
The PRCA state conference takes place this year on what would be our regular meeting date – the third Wednesday of April. To accommodate for this, we’ll be hosting the social the next wednesday, April 27th from 5 – 7 p.m.
Speaking of the state conference, have you registered yet? Final registration deadline is April 8th.
This social is completely free to attend. NAPRCA will purchase some pizzas for attendees to enjoy, and folks are encouraged to order any additional food and drink they’d like from Yellowhammer and Earth and Stone Wood Fired Pizza.
It’s always helpful for planning purposes to get a headcount of who plans to attend. Click the link below to R.S.V.P.
When: Wednesday, April 27th, 5 – 7 p.m.
Where: Yellowhammer Brewing, Campus No. 805
GPS Address: 2600 Clinton Ave W, Huntsville, AL 35805
Questions? Contact Jessica Carlton, NAPRCA VP of Programs at firstname.lastname@example.org or (901)605.9774
The March 2016 luncheon with Jay Waters is a special joint meeting with AAF – North Alabama. To learn more about AAF – North Alabama, click here.
In this talk, Jay will discuss the excitement about the possibilities of digital media within the context of five fundamental questions that we have always used to evaluate the value of marketing communication tools. What’s working, what’s not, and what’s next in the world of digital media – and the key questions we need to ask as we seek to give our clients and organizations our best thinking for finding the best value for their investments in advertising and public relations initiatives. An alternative title to this talk could be “How to become unemployable in the PR & advertising industry in 35 minutes”, as Jay gives you some hard questions to ask as he challenges conventional wisdom about digital media, traditional media, and consumer preference in today’s marketing world.
When: Thursday, March 17
11:30 a.m. Networking & Lunch
12:00 p.m. NAPRCA & AAF-North Alabama Updates
12:15 p.m. Speaker Begins
1:00 p.m. Wrap up
Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893
The special R.S.V.P. deadline for the March joint meeting with AAF-North Alabama is Friday, March 11th at noon.
More about the speaker
Jay Waters is an instructor at the University of Alabama in the Advertising and Public Relations Department, teaching classes in media, strategic thinking and agency management.
Jay joined the APR Department full time in the fall of 2015 after 24 years with Luckie and Company, a full-service advertising agency headquartered in Birmingham, Alabama. Just prior to joining the faculty, Jay’s most recent position at Luckie was SVP, Chief Strategy Officer, with responsibility for brand strategy, account planning, media planning and media buying.
During his advertising career, Jay has planned half a billion dollars in media placements for clients in wide variety of industries – including travel and tourism, financial products, telecommunications, consumer packaged goods, public utilities, healthcare, retail stores and QSR.
Campaigns that Jay has planned have won both of the media industry’s leading awards, winning a Media Lion at the Cannes International Ad Festival for his work with Alabama Tobacco Free Families, and a Media Plan of the Year award for his planning work on Regions Bank. On the brand planning side, Jay’s consumer insights and research have provided the foundation for numerous Addy and Telly award-winning creative campaigns. He has also been a frequent contributor to industry publications, contributing columns to AdWeek (US), B &T Weekly (Australia) and Admap (UK).
Jay has received numerous individual awards, including the Birmingham Business Journal Top 40 under 40, Birmingham Ad Fed Media Planner of the Year and Robert E. Luckie Award. Jay has a B.S in Management and a Masters in Business Administration from the University of Alabama in Birmingham
See you on March 17th!
North Alabama chapter of the Public Relations Council of Alabama (NAPRCA)
has issued a call for presentations for the 2016 Nonprofit University (NPU). NAPRCA
is sponsoring a track for the program on Wednesday, June 22, 2016, from noon – 6
p.m., in Huntsville, Ala., at the Von Braun Center’s North Hall. Reimbursement for
travel will be provided for qualified candidates.
NPU is organized by the Community Foundation of Huntsville/Madison County to provide a new
training collaborative for nonprofits. More than 400 nonprofit leaders attended last year, representing
230 different organizations; 2016 event estimates project up to 600 attendees. Ten different training
tracks are offered, with average attendance for the Public Relations track expected to be between 35-50
Benefits of Presenting
•Sharing your PR expertise with organizations across the region
•Volunteering to boost community PR education
•Collaborating with other PR professionals
•Practicing the RPIE model (Research, Planning, Implementation, Evaluation)
•Adding Public Relations speaker/trainer to your resume and portfolio
Proposal Guidelines and Content
The deadline to submit a presenter proposal is Thursday, March 10, 2016. Please email proposals to
Kristen Pepper at email@example.com. Presenters will be selected by committee vote and notified by Monday, March 14.
Submissions should be submitted in either Word or PDF format, and include the following:
• Presenter name and professional title
• Organization/company affiliation, along with a link to the website
• Presenter contact information (mailing address, phone and email)
• Presenter bio, including years of service in PR or related industry
• Presenter LinkedIn profile URL and Twitter handle (if applicable)
• Proposed topic/title and a brief description (no more than 150 words) on why this would be
appealing to the nonprofit community
• Presentation experience, including past presentations, topics and related events
Some suggested subjects (though additional ones are welcome and will be accepted) include:
• Crafting a media pitch
• Creating a strong web presence
• Measuring results (from events, fundraisers)
• Working with vendors
• Event planning
• Tailoring your message for your audience
Michael K. Simmons Memorial Scholarship
North Alabama Chapter of the Public Relations Council of Alabama
Goal: To assist a student in earning an undergraduate degree in communications-related field of study
Award: A $2,000 tuition scholarship
Eligibility: Any NAPRCA student member attending a college or university in North Alabama pursuing an undergraduate degree in public relations or public relations-related fields of study such as public communications, marketing, mass communications, or journalism who meets the eligibility requirements.
- Student must have completed at least one semester of coursework and be enrolled in the Fall 2015 and/or Spring 2016 semesters.
- Student must be enrolled in a communications-related field of study.
- Student must be a member of the North Alabama Chapter of PRCA (go to prcaonline.com and click on JOIN. You will join the NAPRCA chapter, there is an annual membership fee of $25 at time of application (does not cover local university chapter fee, if applicable). Your NAPRCA membership application must be processed prior to scholarship application submission.
- Student must submit a one-page, double-spaced essay along with application answering the following: “What are your Communications/PR career goals and reasons for choosing the Communications/PR profession.” Submit essay as attachment.
- Student must have at least a 3.0 (on a 4.0 grade scale) or a 2.0 (on a 3.0 grade scale) grade point average. Please include a copy of your transcript (official or unofficial.)
- Student must submit letter of recommendation from university department representative (i.e. instructor/professor, adviser, department chair).
- Student must provide enrollment status documentation – either full time or part time.
Criteria: The award selection will be based on the following criteria: grade point average (GPA); extracurricular activities (with favor given to communications-related activities); recommendation; essay.
Deadline/Award: All applications must be submitted electronically online by March 31, 2016. Scan the signed application and other documents mentioned above and submit with the application. Incomplete applications will not be considered. A recipient will be chosen and contacted by late April, and the award will be presented at the May NAPRCA Chapter meeting. The scholarship may be used for tuition and fees for the Fall 2016 or Spring 2017.
Questions? Contact Dr. Beth Garfrerick, NAPRCA Student Chapter Liaison, at 256-765-4941 or firstname.lastname@example.org