PRCA State Conference: Get In Gear!

February 10, 2017  |  Home, News  |  Comments Off on PRCA State Conference: Get In Gear!

2017 PRCA State Conference

It’s conference time!

PRCA’s 2017 state conference and awards luncheon takes us to Birmingham, Alabama this year. On April 3, 2017, you can get in gear for the long haul through an interactive and super-charged conference highlighting ways to tune up, maintain and prepare your communication engine!

Hear from Will Pearson, president of Mental Floss; Erik Stolhanske, senior communication consultant for game on Nation, LLC; Martie Duncan from; and more!

Registration Rates:

Full Conference – Member: $150
Full Conference – Non-member: $175
Full Conference – Per Diem package (includes conference and 1 hotel night): $400
Students: $60
Conference Only (professional members/non-members, excludes luncheon): $100
Awards Luncheon Only: $50

Deadline for Registration: March 31, 2017. Registration is now open!

[February Luncheon] Efficiently Finding & Persuading Target Audiences Today

February 6, 2017  |  Home, Meeting Info, News  |  Comments Off on [February Luncheon] Efficiently Finding & Persuading Target Audiences Today

Feb2017 Luncheon

The Topic

Matthew Wisla, a senior communications professional and team leader experienced in developing and executing strategies that help companies succeed in the US and internationally, brings to life academic theories for identifying and persuading target audience by drawing a straight line between theory and best practices for today’s public relations professional.

Matthew WislaThe Speaker

Matthew Wisla teaches public relations strategy at the University of Alabama and has more than 25 years of experience as a strategic communications executive. He worked in the headquarters office of the leading global communications consultancy FleishmanHillard as part of the Corporate Reputation Group before transferring to China to lead the Corporate and Government Relations Group out of Beijing.  He worked in China for nine years and while there he co-founded the Marketing, Advertising and Public Relations Forum for the American Chamber of Commerce in China and went on to become the organization’s Vice President of Communications. He is experienced in developing and executing public relations strategies that help companies succeed in the US and internationally.  Retainers and significant project experience includes work with Fortune 500 multinationals, household brands and leading Chinese companies.

When: Wednesday, February 15

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $17 for Non Members, $15 for Members, $12 for Students

Register Now

The RSVP deadline for the February Luncheon is Monday, February 13 at 5 PM.

See you on February 15!


Medallions 2017: New Deadline February 17

January 23, 2017  |  Awards, Home, News  |  Comments Off on Medallions 2017: New Deadline February 17

PRCA Medallion AwardUPDATE: The early deadline has passed but there is a late entry window until February 17 – so you still have time to enter.

The Public Relations Council of Alabama’s Medallion competition offers all PRCA members the opportunity to have their work recognized and to receive feedback that can facilitate continuous improvement. There are three different tiers with multiple categories, and they are based on the length of time it took for the program, plan, or project. There is also a separate student category.

– Tier 1: Long-Term Strategic Programs (7 months or longer)
– Tier 2: Short-Term Strategic Plans (0-6 months)
– Tier 3: Tactical Materials/Projects
– Student Tier

Professional Entry Cost & Deadline: All professional entries are $50 each — or $45 each if you submit three or more entries at one time — payable by credit card or check on or before February 3, 2017. All entries after the February 3 deadline are $60 each (with no discount for multiple entries) through February 17, 2017. Payment must be received by the deadline or entries will be disqualified.

Visit the awards website to find categories and submission criteria for both professionals and students.