The BIG Event brings together over a hundred PR pros and entrepreneurs in one place. It’s a full day of training that is designed to give you new insight into how to tackle today’s toughest marketing and PR challenges.
Our sessions are intense, and they deliver results.
You’ll learn about cross generational marketing and how to transform your brand. Keynote speaker Mack Collier will show you how to ‘think like a rock star’ when promoting your organization. Collier will also deliver a 3-hour, hands-on professional development event in which attendees will develop a high impact social media campaign. (Great for APRs to earn maintenance points!) The BIG Event wraps up with a vendor fair to help you find the best resources to bring your campaigns to life.
The BIG Event: Marketing & PR
Jointly presented by NAPRCA and the Women’s Business Center of North Alabama
Friday, September 26
Hosted by Redstone Federal Credit Union
|8:30-9:45am||Session 1: Cross-Generational Marketing & Selling|
|10:00-11:15am||Session 2: Panel: Building a Strong Brand|
|11:30am-12:45pm||Luncheon Keynote: Think Like a Rock Star|
|1:00-4:00pm||Session 3: Building a Social Media Strategy|
|11:00am-4:30pm||Vendor Fair & Networking|
Cross-Generational Marketing & Selling (8:30am – 9:45am)
Instructor: Kristin Scroggin, Workplace Training Solutions
Today’s consumer is changing. They’re younger. They’re faster. They demand different things than previous generations did. Do you know to spark a relationship and build loyalty with the millennial generation? Kristin Scroggin is a Communication Arts Professor at the University of Alabama in Huntsville. She’ll give you insight into the new multi-generation marketplace and how to effectively motivate the millennial generation.
Panel: Building a Strong Brand (10:00am – 11:15am)
If your brand isn’t evolving with today’s consumer, it’s on its way to being forgotten. How are local leading brands engaging their target audiences, navigating a changing marketplace and weathering crises? We’ve got an all-star panel of local experts who are ready to share their strategies for building relationships with consumers and staying relevant. Hear from local experts with the following perspectives:
- Grassroots brand growth
- Transforming a brand
- Branding through a crisis
- Maintaining brand equity across the years
Luncheon Keynote: The Four Keys to Using Social Media to Build Engagement and Create Raving Fans! (11:30am – 12:45pm)
Instructor: Mack Collier
Presented by: Our Valley Events & Move Digital
Rock stars have always done an amazing job of creating passionate fans. By following four simple rules, you can leverage social media as a way to create fans like a rock star!
In this luncheon keynote you will learn:
- How to better connect with your customers by better understanding them
- How to create fans by shifting control to your customers
- How to build engagement by focusing on The Bigger Idea behind your content
- The power of embracing and empowering your most passionate customers
This keynote will include case studies from both the music industry and business world with examples of companies that are applying these lessons to their own social media efforts to create raving fans!
Professional Development Session: Building a Social Media Strategy (1:00pm – 4:00pm)
Instructor: Mack Collier
Presented by: NAPRCA
Building a Social Media Strategy – While Nike says to ‘Just Do It’, that motto doesn’t work well when it comes to using Social Media. For that, you need a plan, and this workshop will walk you through the entire process for creating a successful Social Media Strategy for your company or organization.
- The steps you need to get started
- How to decide which strategy is best for your company or organization
- Determining the right Social Media tactics based on your goals and objectives as well as resources
- How to measure results
This workshop will focus on walking you through the creation of an actual Social Media strategy, so audience participation is encouraged.
Mack will be on-hand during the vendor fair with books available for purchase ($20).
Cost to Attend:
$99 Full Day / $60 Half Day / $15 Students
All options include lunch. ($25 scholarships available for non-profit organizations and educators. Please call 256-535-2038 for the promo code.)
If you need to pay at the door with a check, please email Chanel Minish to place your reservation.
Does your company want to be a vendor or a sponsor at the event? Email Leah Gradl for more information.
Deadline to register is Friday, September 19th!
A sell-out crowd is expected for this event!