NAPRCA.ORG        North Alabama Chapter

                                      Public Relation Council of Alabama

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Is Lying Part of the PR Job??

Scott McClellan asserts that he lied for the Bush administration in his job as White House press secretary.  The firestorm has put the credibility of the entire PR profession on the line.  

One of the first to throw a PR stone was CBS analyst Andrew Cohen in his June 1 commentary:  Summarizing, he said:  Show me a PR person who is "accurate" and "truthful," and I’ll show you a PR person who is unemployed.  Others have since argued that PR is inherently unethical.

As public relations professionals, we are paid to be advocates for our clients.  That should not include lying.  But most practitioners will concede there are many shades of gray to the discussion of unethical behavior.  

In the court of public opinion and PR practice, where is the line?

The North Alabama chapter has pulled together a panel of practitioners to discuss the subject June 18.

"The Ethics of Spin: Is PR Paid to Lie?" will be a lively discussion about the many potential forms of unethical behavior.  Want to hear a particular question discussed?  Send us an email with your topic or question.  Then register for the meeting now.  

This is an important conversation you won't want to miss.

PRCA's Judicial Procedure for Ethics Committee

PRSA's Ethics Resources

 

 


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New Media, New Influencers and the Implications for PR, New Communications Review, April 24, 2008

 

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