Call for Presenters: Big Marketing & PR Event

July 20, 2016  |  Home, News, Workshops  |  No Comments

TBME_HorizontalThe Big Marketing & PR Event in Huntsville, Ala., will be here before you know it. We’re looking for talented and engaging communications professionals to be a part of our speaking lineup. If you’re interested in this opportunity, please complete an application and submit it by Monday, August 8. This call for presentations is open to everyone – those local to the North Alabama area, and those out of market. The final presenters will be chose by committee and notified by Wednesday, August 31.

The Big Marketing & PR Event is an annual one-day workshop hosted by the North Alabama chapter of the Public Relations Council of Alabama and the Women’s Business Center of North Alabama. It will be held Friday, October 28, in Huntsville.

We look forward to reading your great ideas!

July Luncheon: To certify or not to certify? A Recruiter’s Perspective on the value of professional certification

July 7, 2016  |  Home, Meeting Info  |  Comments Off on July Luncheon: To certify or not to certify? A Recruiter’s Perspective on the value of professional certification

To certify or not to certify? A Recruiter's Perspective on the value of professional certification

The Topic:

How important is it to have professional certification when it comes to getting a promotion, leveraging skills or even getting a new job? What certification options are out there for public relations professionals? Will that certification actually make you a better professional, sharpening your skills and increasing your pay?

Josh Hill, Recruiting Manager for Progress Rail Services, A Caterpillar Company will discuss this and more as well as answer any questions about certifications – from a recruiter’s perspective.

 

When: Wednesday, July 20

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

register now

 

The R.S.V.P. deadline for the June luncheon with speaker  is Thursday, July 14

See you on July 20!

Calling North Alabama Non-Profits: Free Consultant Services

June 10, 2016  |  Home, Projects  |  Comments Off on Calling North Alabama Non-Profits: Free Consultant Services

Calling North Alabama Non-Profits:
Free Consultant Services 

The North Alabama Chapter of the Public Relations Council of Alabama (NAPRCA) is looking for local non-profit organizations seeking assistance in their public relations/marketing outreach efforts. Coined the PRo Bono Project, this annual NAPRCA initiative sponsored provides voluntary assistance to the selected non-profit requesting additional resources in their PR efforts. The information the non-profits may receive could include plans for internal/external communications outreach, media relations, tactical recommendations, social media analysis, community engagement plans, and/or event planning among other information.

The North Alabama chapter of the Public Relations Council of Alabama (PRCA) was recently recognized as “Chapter of the Year”, in addition to receiving awards in  seven of eight categories (including five First Places) such as Membership, Programs and Chapter Management. The PRo Bono Project was part of the Projects category which garnered NAPRCA a First Place recognition.

The Public Relations Council of Alabama (PRCA) is the largest public relations-focused organization in the state of Alabama, and currently has over 450 members across six chapters statewide. Their mission is to promote the ethical practice of public relations among professional practitioners and students, provide professional development for members, foster understanding within the community regarding the practice of public relations, and support the community through the use of members’ skills.

Previous organizations selected for the PRo Bono Project include organizations such as the Better Business Bureau, the ARC of Morgan County, and Still Serving Veterans.

“NAPRCA provided us with an outstanding, comprehensive marketing and public relations plan for our 50th Anniversary celebration,” said Elizabeth Garcia, President, Better Business Bureau of North Alabama. “As a result, the BBB experienced a significant increase in media exposure plus member and community engagement – making the year-long anniversary celebration a great success.”

The NAPRCA’s PRo Bono Project is open to 501c3s located in Huntsville, Madison, Decatur, Sand Mountain and the Shoals.  Applications for consideration will be accepted up until July 11, 2016.

The application and submission instructions are available here.

June Luncheon: Professionally Speaking: Cultivating Dynamic Delivery & Impression Management

June Luncheon: Professionally Speaking: Cultivating Dynamic Delivery & Impression Management

June 1, 2016  |  Home, Meeting Info  |  Comments Off on June Luncheon: Professionally Speaking: Cultivating Dynamic Delivery & Impression Management

The Topic:

Presenting at a conference, to your Board of Directors or to your team? Chances are if you are in a communication role of any kind, you find yourself having to frequently address audiences of all kinds – whether that audience be in a media interview setting, a training session, a conference keynote or panel or an important address to key stakeholders, it’s crucial you accomplish the goals of your presentation, persuade your audience to take action, spread awareness for your organization or change a belief or action. Words matter. And how you say those words matter.

Dr. Adam Sharples Brooks, Assistant Director of Public Speaking at the University of Alabama, will refresh the audience on public speaking and presentation basics as well as new tips and trick to help make your next presentation the best one yet.

 

When: Wednesday, June 15

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

 

register now

 

 

The R.S.V.P. deadline for the June luncheon with speaker  is Thursday, June 9

 

More about the speaker

 

Dr. Adam Sharples Brooks

Dr. Adam Sharples Brooks is a nationally renowned public speaker with a Ph.D. in communication and information sciences, an M.A. in communication studies, and a background in public relations.  His research focuses on rhetoric in the areas or diversity, identity, and cultural studies.  As the current assistant director of the Public Speaking Program at The University of Alabama, Brooks oversees the Speaking Studio with a mission to help clients clarify and craft effective messages, cultivate dynamic delivery, and calm public speaking anxiety. Over the course of his career, Brooks has coached numerous public speakers to national acclaim and is an expert in the areas of diversity and communication, public speaking delivery, popular culture, and mass communication.

See you on June 15!

May Luncheon: Surprising new research that will change the way you communicate

May 3, 2016  |  Home, Meeting Info  |  Comments Off on May Luncheon: Surprising new research that will change the way you communicate

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The Topic:

 

Aaron will lead a lively, thought-provoking discussion on new findings from social and behavioral science that can help us decide where, when, and how to message for greatest impact.

He will walk us through recent developments in the fields of psychology, economics, and neuroscience that shed new light on often-counterintuitive factors influencing why and how people make decisions.

Two important themes will emerge through the course of our discussion:

  1. Small changes can make a big difference.
  2. Often the most effective executions are also the simplest.

Along the way, Aaron will demonstrate several concrete ways Alabama Power’s Public Relations team is applying this research to help customers cut their energy costs and stay safe during severe weather events.

 

When: Wednesday, May 18

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

register now

 

The R.S.V.P. deadline for the May luncheon with speaker Aaron Latham is Thursday, May 12th.

 

More about the speaker

 

Aaron Latham HeadshotAaron Latham heads up the Strategy and Research Team in Alabama Power’s Public Relations department — a full-service operation that, according to Yellowhammer News, ”engages customers on every medium imaginable, from social media to venue sponsorships and just about everything in between.”

He previously worked on Capitol Hill as a speechwriter and communications director in the U.S. House of Representatives, and as a deputy manager and press secretary on congressional campaigns in North Carolina. Before entering politics, he represented tech and telecom clients at a Washington, DC-based public relations firm.

Aaron is a seasoned media spokesperson who has been quoted in or contributed to articles published by The Wall Street Journal, The New York Times, USA Today, The Washington Post, Time, and The Economist.

In 2007, Aaron was named to the adjunct faculty at the University of Alabama, where he taught a special-topics course called “Political Communication and Modern Public Persuasion.”

Aaron grew up in Piedmont, Alabama and graduated from Piedmont High School. He earned a bachelor’s in English and a master’s in rhetorical theory from the University of Alabama. Prior to graduating, Aaron studied literature and linguistics at Oxford University in England.

See you on May 18th!

April Social: Connect with North Alabama PR practitioners at Yellowhammer Brewing

April 3, 2016  |  Home, Meeting Info  |  Comments Off on April Social: Connect with North Alabama PR practitioners at Yellowhammer Brewing

April 2016 NAPRCA social

How it works

We’re doing something a little different this year. We’re having a social in April instead of a regular luncheon with a speaker and the whole shebang. The idea? Have a little fun with your fellow public relations professionals at the recently opened Yellowhammer Brewing at Campus No. 805. We’ll order pizzas from on-premises Earth and Stone Wood Fired Pizza, and we’ll rehash the annual PRCA conference – which will take place on April 20th in Auburn, AL.

 

The Date

The PRCA state conference takes place this year on what would be our regular meeting date – the third Wednesday of April. To accommodate for this, we’ll be hosting the social the next wednesday, April 27th from 5 – 7 p.m.

Speaking of the state conference, have you registered yet? Final registration deadline is April 8th.

 

Cost?

This social is completely free to attend. NAPRCA will purchase some pizzas for attendees to enjoy, and folks are encouraged to order any additional food and drink they’d like from Yellowhammer and Earth and Stone Wood Fired Pizza.

 

R.S.V.P.

It’s always helpful for planning purposes to get a headcount of who plans to attend. Click the link below to R.S.V.P.

register now

 

Quick Glance

When: Wednesday, April 27th, 5 – 7 p.m.

Where: Yellowhammer Brewing, Campus No. 805

GPS Address: 2600 Clinton Ave W, Huntsville, AL 35805

Questions? Contact Jessica Carlton, NAPRCA VP of Programs at jessica.e.carlton@gmail.com or (901)605.9774

March Luncheon: Where’s the value? Five thoughts about digital and its role in today’s marketing toolbox.

March 5, 2016  |  Home, Meeting Info  |  Comments Off on March Luncheon: Where’s the value? Five thoughts about digital and its role in today’s marketing toolbox.

March NAPRCA Joint Meeting with AdFed

The March 2016 luncheon with Jay Waters is a special joint meeting with AAF – North Alabama. To learn more about AAF – North Alabama, click here.

The Topic:

In this talk, Jay will discuss the excitement about the possibilities of digital media within the context of five fundamental questions that we have always used to evaluate the value of marketing communication tools. What’s working, what’s not, and what’s next in the world of digital media – and the key questions we need to ask as we seek to give our clients and organizations our best thinking for finding the best value for their investments in advertising and public relations initiatives. An alternative title to this talk could be “How to become unemployable in the  PR & advertising industry in 35 minutes”, as Jay gives you some hard questions to ask as he challenges conventional wisdom about digital media, traditional media, and consumer preference in today’s marketing world.

 

When: Thursday, March 17

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA & AAF-North Alabama Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

The special R.S.V.P. deadline for the March joint meeting with AAF-North Alabama is Friday, March 11th at noon.

 

 

 

Jay WatersMore about the speaker

Jay Waters is an instructor at the University of Alabama in the Advertising and Public Relations Department, teaching classes in media, strategic thinking and agency management.

Jay joined the APR Department full time in the fall of 2015 after 24 years with Luckie and Company, a full-service advertising agency headquartered in Birmingham, Alabama. Just prior to joining the faculty, Jay’s most recent position at Luckie was SVP, Chief Strategy Officer, with responsibility for brand strategy, account planning, media planning and media buying.

During his advertising career, Jay has planned half a billion dollars in media placements for clients in wide variety of industries – including travel and tourism, financial products, telecommunications, consumer packaged goods, public utilities, healthcare, retail stores and QSR.

Campaigns that Jay has planned have won both of the media industry’s leading awards, winning a Media Lion at the Cannes International Ad Festival for his work with Alabama Tobacco Free Families, and a Media Plan of the Year award for his planning work on Regions Bank. On the brand planning side, Jay’s consumer insights and research have provided the foundation for numerous Addy and Telly award-winning creative campaigns. He has also been a frequent contributor to industry publications, contributing columns to AdWeek (US), B &T Weekly (Australia) and Admap (UK).

Jay has received numerous individual awards, including the Birmingham Business Journal Top 40 under 40, Birmingham Ad Fed Media Planner of the Year and Robert E. Luckie Award. Jay has a B.S in Management and a Masters in Business Administration from the University of Alabama in Birmingham

 

See you on March 17th!

Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

February 23, 2016  |  Home, Students  |  Comments Off on Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

Michael K. Simmons Memorial Scholarship
North Alabama Chapter of the Public Relations Council of Alabama

Goal: To assist a student in earning an undergraduate degree in communications-related field of study

Award: A $2,000 tuition scholarship

Eligibility: Any NAPRCA student member attending a college or university in North Alabama pursuing an undergraduate degree in public relations or public relations-related fields of study such as public communications, marketing, mass communications, or journalism who meets the eligibility requirements.

  • Student must have completed at least one semester of coursework and be enrolled in the Fall 2015 and/or Spring 2016 semesters.
  • Student must be enrolled in a communications-related field of study.
  • Student must be a member of the North Alabama Chapter of PRCA (go to prcaonline.com and click on JOIN. You will join the NAPRCA chapter, there is an annual membership fee of $25 at time of application (does not cover local university chapter fee, if applicable). Your NAPRCA membership application must be processed prior to scholarship application submission.
  • Student must submit a one-page, double-spaced essay along with application answering the following: “What are your Communications/PR career goals and reasons for choosing the Communications/PR profession.” Submit essay as attachment.
  • Student must have at least a 3.0 (on a 4.0 grade scale) or a 2.0 (on a 3.0 grade scale) grade point average.  Please include a copy of your transcript (official or unofficial.)
  • Student must submit letter of recommendation from university department representative (i.e. instructor/professor, adviser, department chair).
  • Student must provide enrollment status documentation – either full time or part time.

Criteria: The award selection will be based on the following criteria: grade point average (GPA); extracurricular activities (with favor given to communications-related activities); recommendation; essay.

Deadline/Award: All applications must be submitted electronically online by March 31, 2016.  Scan the signed application and other documents mentioned above and submit with the application. Incomplete applications will not be considered. A recipient will be chosen and contacted by late April, and the award will be presented at the May NAPRCA Chapter meeting. The scholarship may be used for tuition and fees for the Fall 2016 or Spring 2017.

Questions? Contact Dr. Beth Garfrerick, NAPRCA Student Chapter Liaison, at 256-765-4941 or bagarfrerick@una.edu

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