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NAPRCA.ORG North Alabama Chapter Public Relation Council of Alabama For PR Professionals in the Tennessee Valley. Like you. |
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ABOUT US JOIN MEETINGS PR ARTICLES AWARDS & SCHOLARSHIPS JOBS |
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Is Lying Part of the PR Job?? Scott McClellan asserts that he lied for the Bush administration in his job as White House press secretary. The firestorm has put the credibility of the entire PR profession on the line. One of the first to throw a PR stone was CBS analyst Andrew Cohen in his June 1 commentary: Summarizing, he said: Show me a PR person who is "accurate" and "truthful," and I’ll show you a PR person who is unemployed. Others have since argued that PR is inherently unethical. As public relations professionals, we are paid to be advocates for our clients. That should not include lying. But most practitioners will concede there are many shades of gray to the discussion of unethical behavior. In the court of public opinion and PR practice, where is the line? The North Alabama chapter has pulled together a panel of practitioners to discuss the subject June 18. "The Ethics of Spin: Is PR Paid to Lie?" will be a lively discussion about the many potential forms of unethical behavior. Want to hear a particular question discussed? Send us an email with your topic or question. Then register for the meeting now. This is an important conversation you won't want to miss. PRCA's Judicial Procedure for Ethics Committee PRSA's Ethics Resources
Professionals Wanted New jobs postings are on the Jobs page.
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Web Watch Articles for PR Professional Development Worried About Bloggers Dissing Your Company? Marketing Profs Daily Fix, June 2008
PR and the ‘chick factor’: What Kent State learned about the missing men of public relations Tough Sledding, May 2008
Can We Recession-Proof PR? First Person PR, May 1, 2008
Click Me, Baby...One More Time, MediaPost, April 28, 2008
U.S. Teens Compose Constantly Online, eMarketer, April 25, 2008
New Media, New Influencers and the Implications for PR, New Communications Review, April 24, 2008
Think Reputation, Instead of Brand, Marketing Profs Daily Fix, April 14, 2008
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