[September Luncheon] The Future of the PR Industry in 2017 and Beyond: a panel discussion

September 6, 2016  |  Home, Meeting Info, News  |  Comments Off on [September Luncheon] The Future of the PR Industry in 2017 and Beyond: a panel discussion

[September Luncheon] The Future of the PR Industry in 2017 and Beyond - a panel discussion

The Topic:

What are the best practices in our industry?  How do you envision the field of public relations/marketing evolving? What type of professional do you think we’ll be hiring in the next 5 years and what are the skill sets they’ll need? What is your best guess at what 2017 will bring as far as tactics and tools for the public relations and marketing fields? We’ll cover these questions, your questions and more as we sit down with three high level public relations and marketing leaders and have a chat about the state of our industry.

Panelists:

Jennifer Stanfield, Senior Public Affairs Specialist at NASA’s Marshall Space Flight Centre
Ellen Didier, President – Red Sage Communications
Our Moderator for the September panel discussion will be Daniela Perallon, Marketing & PR Manager for Arts Huntsville.

When: Wednesday, September 21

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Panel Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr. NW, Huntsville, AL 35893

 

About our Panelists

Jennifer StanfieldJennifer Morcone Stanfield is a NASA public affairs officer and leads the media and social media team lead at Marshall Space Flight Center in Huntsville. Joined by a team of talented communicators, she tells the story of space exploration challenges and accomplishments as NASA embarks on an ambitious plan to send astronauts on a Journey to Mars. Stanfield joined the Marshall media relations team in 2007 supporting space shuttle, science and technology missions. Prior to coming to NASA, Stanfield held several health communications positions at the Centers for Disease Control and Prevention in Atlanta primarily as a media spokesperson on infectious disease threats including avian flu, SARS, Ebola, West Nile virus and other disease outbreaks. She was honored with two CDC Emergency Communications Awards during her tenure, one for superior teamwork and communications during the public health response to SARS in 2003, and a second for outstanding performance during a field deployment in the aftermath of Hurricane Katrina in 2005. Jennifer is a Boston College graduate and earned her master’s degree in public relations in 2001 from Boston University.

 

Ellen DidierEllen Didier founded her company, Red Sage Communications, in 2006 to help businesses, communities, and organizations achieve their goals by taking a more strategic approach to marketing. Named the 2013 Small Business Person of the Year for Alabama by the US Small Business Administration and the 2016 Entrepreneur of the Year at Innovate Huntsville, Ellen’s leadership has grown Red Sage into a prominent strategic marketing and communications firm recognized each year with awards in both local and international graphic design and web design competitions. Ellen is passionate about giving back to her community, currently serving as President of the Rotary Club of Decatur, and as board member for the Athens State University Board of Visitors, and the Calhoun Community College Foundation. She is past chair of WBCNA, the Decatur-Morgan County Chamber of Commerce, and the Decatur City Schools Foundation.A graduate of Leadership Alabama, Ellen lives in Decatur with her husband Dan. She and Dan have four children, two grandchildren, two dogs, one cat, and boat named Sadie Bea.

Carrie RiceCarrie Rice is the Director of Marketing & Communications for the Chamber of Commerce of Huntsville/Madison County. She has more than 20 years of professional communications, public relations, strategy, marketing, and legislative and policy experience.
She coordinates all marketing and communications efforts for the Chamber to include digital content and social media strategy, publishing the Chamber magazine, brand management, speech writing, member engagement and community awareness campaigns, and maintaining a strategic and purposeful flow of communications to over 2,100 highly engaged Chamber members in our community and beyond.
Prior to joining the Chamber, Carrie served as the Director of Marketing & Communications for the City of Addison, Texas. She also served as a Team Lead and Communications Strategist for NASA’s Marshall Space Flight Center before moving to Texas. Prior to living in Huntsville, Carrie worked in Washington, D.C. as a press secretary for two U.S. Senators and the U.S. House Armed Services Committee, and was a Senior Counsel at a boutique D.C PR firm where she managed major outreach initiatives and strategic planning for the Secretary of Defense and other government organizations and non-profits.
Carrie grew up in Alaska where her family still resides. She has a Bachelor’s degree in Journalism from the University of Alaska Anchorage. She and her husband Michael live in Madison.

See you on September 21!

[August Luncheon] Digital Storytelling: Building Your Brand Through Community

August 2, 2016  |  Home, Meeting Info, News  |  Comments Off on [August Luncheon] Digital Storytelling: Building Your Brand Through Community

August NAPRCA Speaker - Kadie Pangburn

The Topic:

Marketing is storytelling. Whether we are selling a product or building a brand, as marketers we are in the business of telling stories. But what makes some stories resonate more than others? Why do certain stories bring people together and bond them to an idea in a way that others don’t? And how can we fully maximize the power of these stories to create a community around our brand?

 

When: Wednesday, August 17th

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

 

About the Speaker

Kadie Pangburn, Crunkleton Commercial Real Estate GroupKadie Pangburn is a community builder. In today’s world of flash-bang this and click-bait that, Kadie believes standard marketing has a short shelf life, but communities endure. She’s been building communities around companies and organizations for more than a decade while focusing on digital storytelling and a connection with people. She is capturing the reasons why and the best practices for community building in a new book and is the author of a soon-to-be-published book on how an individual can be sustainably creative over their lifetime.

Day to day, she builds communities as the marketing director for Crunkleton Commercial Real Estate Group and Roosevelt & Co. in Huntsville, Alabama. She oversees each company’s marketing in addition to their web and social media presence.

Kadie was previously a small business owner for eight years. She leads the local swing dance community in Huntsville and teaches swing dance around the southeast. She loves a good locked-door murder mystery and is an avid collector of Agatha Christie books (she’s only missing 3 out of 88). She has been married to her husband, Joe, for 11 years and they have one fur-baby, a weimaraner named Audrey.

See you on August 17!

Call for Presenters: Big Marketing & PR Event

July 20, 2016  |  Home, News, Workshops  |  Comments Off on Call for Presenters: Big Marketing & PR Event

TBME_HorizontalThe Big Marketing & PR Event in Huntsville, Ala., will be here before you know it. We’re looking for talented and engaging communications professionals to be a part of our speaking lineup. If you’re interested in this opportunity, please submit a proposal  by Monday, August 8. This call for presentations is open to everyone – those local to the North Alabama area, and those out of market. The final presenters will be chose by committee and notified by Wednesday, August 31.

The Big Marketing & PR Event is an annual one-day workshop hosted by the North Alabama chapter of the Public Relations Council of Alabama and the Women’s Business Center of North Alabama. It will be held Friday, October 28, in Huntsville.

We look forward to reading your great ideas!

July Luncheon: To certify or not to certify? A Recruiter’s Perspective on the value of professional certification

July 7, 2016  |  Home, Meeting Info  |  Comments Off on July Luncheon: To certify or not to certify? A Recruiter’s Perspective on the value of professional certification

To certify or not to certify? A Recruiter's Perspective on the value of professional certification

The Topic:

How important is it to have professional certification when it comes to getting a promotion, leveraging skills or even getting a new job? What certification options are out there for public relations professionals? Will that certification actually make you a better professional, sharpening your skills and increasing your pay?

Josh Hill, Recruiting Manager for Progress Rail Services, A Caterpillar Company will discuss this and more as well as answer any questions about certifications – from a recruiter’s perspective.

 

When: Wednesday, July 20

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

register now

 

The R.S.V.P. deadline for the June luncheon with speaker  is Thursday, July 14

See you on July 20!

Calling North Alabama Non-Profits: Free Consultant Services

June 10, 2016  |  Home, Projects  |  Comments Off on Calling North Alabama Non-Profits: Free Consultant Services

Calling North Alabama Non-Profits:
Free Consultant Services 

The North Alabama Chapter of the Public Relations Council of Alabama (NAPRCA) is looking for local non-profit organizations seeking assistance in their public relations/marketing outreach efforts. Coined the PRo Bono Project, this annual NAPRCA initiative sponsored provides voluntary assistance to the selected non-profit requesting additional resources in their PR efforts. The information the non-profits may receive could include plans for internal/external communications outreach, media relations, tactical recommendations, social media analysis, community engagement plans, and/or event planning among other information.

The North Alabama chapter of the Public Relations Council of Alabama (PRCA) was recently recognized as “Chapter of the Year”, in addition to receiving awards in  seven of eight categories (including five First Places) such as Membership, Programs and Chapter Management. The PRo Bono Project was part of the Projects category which garnered NAPRCA a First Place recognition.

The Public Relations Council of Alabama (PRCA) is the largest public relations-focused organization in the state of Alabama, and currently has over 450 members across six chapters statewide. Their mission is to promote the ethical practice of public relations among professional practitioners and students, provide professional development for members, foster understanding within the community regarding the practice of public relations, and support the community through the use of members’ skills.

Previous organizations selected for the PRo Bono Project include organizations such as the Better Business Bureau, the ARC of Morgan County, and Still Serving Veterans.

“NAPRCA provided us with an outstanding, comprehensive marketing and public relations plan for our 50th Anniversary celebration,” said Elizabeth Garcia, President, Better Business Bureau of North Alabama. “As a result, the BBB experienced a significant increase in media exposure plus member and community engagement – making the year-long anniversary celebration a great success.”

The NAPRCA’s PRo Bono Project is open to 501c3s located in Huntsville, Madison, Decatur, Sand Mountain and the Shoals.  Applications for consideration will be accepted up until July 11, 2016.

The application and submission instructions are available here.

June Luncheon: Professionally Speaking: Cultivating Dynamic Delivery & Impression Management

June Luncheon: Professionally Speaking: Cultivating Dynamic Delivery & Impression Management

June 1, 2016  |  Home, Meeting Info  |  Comments Off on June Luncheon: Professionally Speaking: Cultivating Dynamic Delivery & Impression Management

The Topic:

Presenting at a conference, to your Board of Directors or to your team? Chances are if you are in a communication role of any kind, you find yourself having to frequently address audiences of all kinds – whether that audience be in a media interview setting, a training session, a conference keynote or panel or an important address to key stakeholders, it’s crucial you accomplish the goals of your presentation, persuade your audience to take action, spread awareness for your organization or change a belief or action. Words matter. And how you say those words matter.

Dr. Adam Sharples Brooks, Assistant Director of Public Speaking at the University of Alabama, will refresh the audience on public speaking and presentation basics as well as new tips and trick to help make your next presentation the best one yet.

 

When: Wednesday, June 15

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

 

register now

 

 

The R.S.V.P. deadline for the June luncheon with speaker  is Thursday, June 9

 

More about the speaker

 

Dr. Adam Sharples Brooks

Dr. Adam Sharples Brooks is a nationally renowned public speaker with a Ph.D. in communication and information sciences, an M.A. in communication studies, and a background in public relations.  His research focuses on rhetoric in the areas or diversity, identity, and cultural studies.  As the current assistant director of the Public Speaking Program at The University of Alabama, Brooks oversees the Speaking Studio with a mission to help clients clarify and craft effective messages, cultivate dynamic delivery, and calm public speaking anxiety. Over the course of his career, Brooks has coached numerous public speakers to national acclaim and is an expert in the areas of diversity and communication, public speaking delivery, popular culture, and mass communication.

See you on June 15!

May Luncheon: Surprising new research that will change the way you communicate

May 3, 2016  |  Home, Meeting Info  |  Comments Off on May Luncheon: Surprising new research that will change the way you communicate

 1

The Topic:

 

Aaron will lead a lively, thought-provoking discussion on new findings from social and behavioral science that can help us decide where, when, and how to message for greatest impact.

He will walk us through recent developments in the fields of psychology, economics, and neuroscience that shed new light on often-counterintuitive factors influencing why and how people make decisions.

Two important themes will emerge through the course of our discussion:

  1. Small changes can make a big difference.
  2. Often the most effective executions are also the simplest.

Along the way, Aaron will demonstrate several concrete ways Alabama Power’s Public Relations team is applying this research to help customers cut their energy costs and stay safe during severe weather events.

 

When: Wednesday, May 18

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

register now

 

The R.S.V.P. deadline for the May luncheon with speaker Aaron Latham is Thursday, May 12th.

 

More about the speaker

 

Aaron Latham HeadshotAaron Latham heads up the Strategy and Research Team in Alabama Power’s Public Relations department — a full-service operation that, according to Yellowhammer News, ”engages customers on every medium imaginable, from social media to venue sponsorships and just about everything in between.”

He previously worked on Capitol Hill as a speechwriter and communications director in the U.S. House of Representatives, and as a deputy manager and press secretary on congressional campaigns in North Carolina. Before entering politics, he represented tech and telecom clients at a Washington, DC-based public relations firm.

Aaron is a seasoned media spokesperson who has been quoted in or contributed to articles published by The Wall Street Journal, The New York Times, USA Today, The Washington Post, Time, and The Economist.

In 2007, Aaron was named to the adjunct faculty at the University of Alabama, where he taught a special-topics course called “Political Communication and Modern Public Persuasion.”

Aaron grew up in Piedmont, Alabama and graduated from Piedmont High School. He earned a bachelor’s in English and a master’s in rhetorical theory from the University of Alabama. Prior to graduating, Aaron studied literature and linguistics at Oxford University in England.

See you on May 18th!

April Social: Connect with North Alabama PR practitioners at Yellowhammer Brewing

April 3, 2016  |  Home, Meeting Info  |  Comments Off on April Social: Connect with North Alabama PR practitioners at Yellowhammer Brewing

April 2016 NAPRCA social

How it works

We’re doing something a little different this year. We’re having a social in April instead of a regular luncheon with a speaker and the whole shebang. The idea? Have a little fun with your fellow public relations professionals at the recently opened Yellowhammer Brewing at Campus No. 805. We’ll order pizzas from on-premises Earth and Stone Wood Fired Pizza, and we’ll rehash the annual PRCA conference – which will take place on April 20th in Auburn, AL.

 

The Date

The PRCA state conference takes place this year on what would be our regular meeting date – the third Wednesday of April. To accommodate for this, we’ll be hosting the social the next wednesday, April 27th from 5 – 7 p.m.

Speaking of the state conference, have you registered yet? Final registration deadline is April 8th.

 

Cost?

This social is completely free to attend. NAPRCA will purchase some pizzas for attendees to enjoy, and folks are encouraged to order any additional food and drink they’d like from Yellowhammer and Earth and Stone Wood Fired Pizza.

 

R.S.V.P.

It’s always helpful for planning purposes to get a headcount of who plans to attend. Click the link below to R.S.V.P.

register now

 

Quick Glance

When: Wednesday, April 27th, 5 – 7 p.m.

Where: Yellowhammer Brewing, Campus No. 805

GPS Address: 2600 Clinton Ave W, Huntsville, AL 35805

Questions? Contact Jessica Carlton, NAPRCA VP of Programs at jessica.e.carlton@gmail.com or (901)605.9774

March Luncheon: Where’s the value? Five thoughts about digital and its role in today’s marketing toolbox.

March 5, 2016  |  Home, Meeting Info  |  Comments Off on March Luncheon: Where’s the value? Five thoughts about digital and its role in today’s marketing toolbox.

March NAPRCA Joint Meeting with AdFed

The March 2016 luncheon with Jay Waters is a special joint meeting with AAF – North Alabama. To learn more about AAF – North Alabama, click here.

The Topic:

In this talk, Jay will discuss the excitement about the possibilities of digital media within the context of five fundamental questions that we have always used to evaluate the value of marketing communication tools. What’s working, what’s not, and what’s next in the world of digital media – and the key questions we need to ask as we seek to give our clients and organizations our best thinking for finding the best value for their investments in advertising and public relations initiatives. An alternative title to this talk could be “How to become unemployable in the  PR & advertising industry in 35 minutes”, as Jay gives you some hard questions to ask as he challenges conventional wisdom about digital media, traditional media, and consumer preference in today’s marketing world.

 

When: Thursday, March 17

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA & AAF-North Alabama Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893

 

The special R.S.V.P. deadline for the March joint meeting with AAF-North Alabama is Friday, March 11th at noon.

 

 

 

Jay WatersMore about the speaker

Jay Waters is an instructor at the University of Alabama in the Advertising and Public Relations Department, teaching classes in media, strategic thinking and agency management.

Jay joined the APR Department full time in the fall of 2015 after 24 years with Luckie and Company, a full-service advertising agency headquartered in Birmingham, Alabama. Just prior to joining the faculty, Jay’s most recent position at Luckie was SVP, Chief Strategy Officer, with responsibility for brand strategy, account planning, media planning and media buying.

During his advertising career, Jay has planned half a billion dollars in media placements for clients in wide variety of industries – including travel and tourism, financial products, telecommunications, consumer packaged goods, public utilities, healthcare, retail stores and QSR.

Campaigns that Jay has planned have won both of the media industry’s leading awards, winning a Media Lion at the Cannes International Ad Festival for his work with Alabama Tobacco Free Families, and a Media Plan of the Year award for his planning work on Regions Bank. On the brand planning side, Jay’s consumer insights and research have provided the foundation for numerous Addy and Telly award-winning creative campaigns. He has also been a frequent contributor to industry publications, contributing columns to AdWeek (US), B &T Weekly (Australia) and Admap (UK).

Jay has received numerous individual awards, including the Birmingham Business Journal Top 40 under 40, Birmingham Ad Fed Media Planner of the Year and Robert E. Luckie Award. Jay has a B.S in Management and a Masters in Business Administration from the University of Alabama in Birmingham

 

See you on March 17th!

Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

February 23, 2016  |  Home, Students  |  Comments Off on Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

Michael K. Simmons Memorial Scholarship
North Alabama Chapter of the Public Relations Council of Alabama

Goal: To assist a student in earning an undergraduate degree in communications-related field of study

Award: A $2,000 tuition scholarship

Eligibility: Any NAPRCA student member attending a college or university in North Alabama pursuing an undergraduate degree in public relations or public relations-related fields of study such as public communications, marketing, mass communications, or journalism who meets the eligibility requirements.

  • Student must have completed at least one semester of coursework and be enrolled in the Fall 2015 and/or Spring 2016 semesters.
  • Student must be enrolled in a communications-related field of study.
  • Student must be a member of the North Alabama Chapter of PRCA (go to prcaonline.com and click on JOIN. You will join the NAPRCA chapter, there is an annual membership fee of $25 at time of application (does not cover local university chapter fee, if applicable). Your NAPRCA membership application must be processed prior to scholarship application submission.
  • Student must submit a one-page, double-spaced essay along with application answering the following: “What are your Communications/PR career goals and reasons for choosing the Communications/PR profession.” Submit essay as attachment.
  • Student must have at least a 3.0 (on a 4.0 grade scale) or a 2.0 (on a 3.0 grade scale) grade point average.  Please include a copy of your transcript (official or unofficial.)
  • Student must submit letter of recommendation from university department representative (i.e. instructor/professor, adviser, department chair).
  • Student must provide enrollment status documentation – either full time or part time.

Criteria: The award selection will be based on the following criteria: grade point average (GPA); extracurricular activities (with favor given to communications-related activities); recommendation; essay.

Deadline/Award: All applications must be submitted electronically online by March 31, 2016.  Scan the signed application and other documents mentioned above and submit with the application. Incomplete applications will not be considered. A recipient will be chosen and contacted by late April, and the award will be presented at the May NAPRCA Chapter meeting. The scholarship may be used for tuition and fees for the Fall 2016 or Spring 2017.

Questions? Contact Dr. Beth Garfrerick, NAPRCA Student Chapter Liaison, at 256-765-4941 or bagarfrerick@una.edu

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