[February Luncheon] Launching Luciana: a Case Study in Long-Term PR Strategy

February 6, 2018  |  Home, Meeting Info, News  |  No Comments

Launching Luciana


In case you haven’t heard, Luciana Vega – the 2018 American Girl of the Year – has a unique Huntsville connection. She’s coming to Space Camp! Pat Ammons, Director of Communications for the U.S. Space & Rocket Center, will talk about the communication strategy that brought this character to life. We’ll hear about the two-year long process – from crafting the character’s storyline, to the complexities of working with an international brand, to coordinating a national media launch, and beyond. PLUS: we’ll get to see Luciana Vega up close!


Pat Ammons

Pat Ammons is the Director of Communications for the U.S. Space & Rocket Center. She has a bachelor and a master of arts degree in English from the University of Alabama in Huntsville. After completing her master’s degree, Pat taught at UAH for four years, before returning to journalism, her original career interest. She began working at The Huntsville Times, first as a freelance writer, in 1996, and became a full-time reporter two years later. Pat left The Times in March 2014, to work in media relations for the U.S. Space & Rocket Center. As the Director of Communications, she oversees the Center’s social media team, video production and website. Her duties include being the official spokesperson for the Center, as well as working with the myriad film crews and journalists, both local and international, who visit Space Camp and the Rocket Center.


When: Wednesday, February 21

11:30 AM Networking & Lunch

12:00 PM NAPRCA Updates

12:15 PM Speaker Begins

1:00 PM Wrap Up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non-Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the February Luncheon is Monday, February 19 at 5 PM.


See you on Wednesday, February 21!

PR Distilled Sponsorship Opportunities

February 5, 2018  |  Home, News  |  Comments Off on PR Distilled Sponsorship Opportunities

PR Distilled – 2018 PRCA State Conference – sponsorship opportunities are a great value! Reach over 150 communications practitioners from across the state of Alabama and surrounding region.

This is the right opportunity for:

  • Service providers like printers, graphic designers, web development firms
  • Consultants who want to reach organizations who need PR support
  • Organizations who want to demonstrate local leadership in the Huntsville community and the communications industry

Sponsorships start at $350 and many packages include free conference registration. Click here to download a sponsorship package.

Contact PR Distilled Co-Chair leah@plangrowthrive.com or 256-426-5026 for more information.

Get Ready for 2018 Medallion Awards Now

October 25, 2017  |  Awards, Home  |  Comments Off on Get Ready for 2018 Medallion Awards Now

We hope you’re giving serious consideration to the 2018 Medallion Awards. Your North Alabama chapter is hosting the state conference in Huntsville mid-April 2018, and we’d love to see our members dominate awards night!

To help, we’ve brought everything you need into one place. UPDATED: Professional Medallions deadline is March 5, 2018.

First, Consider Your Award-Worthy Work

Now’s the time to make a list of projects or pieces that might make a good PRCA Medallion entry. It can be anything from a full program to a specific tactic like a postcard or release. A great way to brainstorm is to look through the Medallion categories.

Second, Gather Your Medallion Materials

The work associated with your PRCA Medallion entry must have appeared (published, printed, presented, etc.) within this calendar year. Take a look at your potential award submission and start gathering your collateral and metrics. What do you have? What do you still need?

Then review the online rules for Medallion entry and the judges’ evaluation questions – it’s a great way to make sure your submission includes everything it should. You can even start writing it now.

Third, Be Ready for the Online Medallion Entry Process

Awards are submitted online which means you need to be ready with digital versions of your collateral for upload. And there are character limits for the different required sections. That’s just several things to consider now, before we get into the busy awards season at the first of the year.

We recommend you look over these webinar slides for easy to follow instructions about the entry process. The deck is titled “How to Enter SPRF Lanterns” but the process and judging criteria are exactly the same for PRCA professional and student awards.

Unlike some awards, the PRCA Medallions are only open to active members of PRCA so be sure to renew your NAPRCA membership for 2018 when the renewal cycle opens in November. Students, that includes you!

Finally, Ask for Help

We have plenty of local people who have won Medallions and can help you. In fact, “Five Tips for Award-Winning PR Entries” was published on this site several years ago and has sample entries you can look over. Here’s another deck for Bringing Home the Trophy.

But if you’re still not sure whether your work merits an award submission, just call someone on the local NAPRCA Board. Really, we’re here to help.