*NAPRCA December Social*

December 11, 2017  |  Home, Meeting Info  |  No Comments

Had a long week? Month? Year, maybe? Relieve some stress by throwing an axe or two with your fellow PR pals! Join us Tuesday, Dec. 19th, 6-7pm at Civil Axe Throwing to axe out 2017 and celebrate a great year ahead. This activity is free but space is limited so chop-chop, you better register soon!

Tuesday, December 19 from 6-7 PM 
Civil Axe Throwing – Campus 805
2620 Clinton Ave W, Suite B, Huntsville

This activity is FREE but Registration is required.
Members Only Registration through December 14.
Guest Registration available beginning Thursday, December 14 at 8 AM.

Please Note: All participants MUST wear close toed shoes.

Register Now

If you can’t make it to the gathering at Civil Axe Throwing, join us for an informal gathering at Straight to Ale afterwards to keep the party going! No registration required to attend the after-party.

November Recap and Coming Up Next

November 16, 2017  |  Home, Meeting Info  |  Comments Off on November Recap and Coming Up Next

We hosted our largest crowd of the year yesterday at our November Luncheon featuring guest speaker Matt Maxey of Visit Franklin. He shared some tips and strategy for partnering with influencers.

Here’s a few takeaways:

  • 1st thing to consider when working with influencers is what is my need, what are desired results, who’s the right fit for me.
  • 3 kinds of influencers: paid, local and microinfluencers (people who are already talking about you)
  • Paid Influencers: Vet! Vet! Vet! Request a media kit. Determine clear deliverables up front. After you’ve vetted, trust them.
  • Microinfluencers are already talking about you. Talk back! Engage!
  • Local Influencers: Get to know your neighbors. They are your local businesses, local customers, local celebrities even. There are people in your community who are influencers for the audience you want to reach. Find them and get to know them.
  • Crowdriff = great tool for curating content from people talking about your brand
  • Their “Stories” page where they display social images collected through Crowdriff has an average 7.5 minute time per visitor!
  • Check out their Makers Series featuring artisans in their community sharing how Franklin inspires their work.
  • How do you find influencers for your brand? Search hashtags and once you find an influencer see who they follow.
  • After working with a paid influencer, have them follow up with analytics (30 days) to see how if it was successful
  • How to choose the right paid influencer: make sure you like their work and their style fits with your brand.
  • Everyone is an influencer!

Join us next month for our December Social. More details coming soon!


[November Luncheon] Inside Influencer Strategy

November 5, 2017  |  Home, Meeting Info, News  |  Comments Off on [November Luncheon] Inside Influencer Strategy


Working with influencers continues to be a hot topic among the PR community – in part, because brands have seen incredible success leveraging these strategic partnerships. This month we’ll hear from Matt Maxey, PR Manager for Visit Franklin, on how PR professionals can successfully incorporate this tactic into their own communications plan, increase earned and influencer media impressions, and create authentic advocacy for their organization.


Matthew Maxey is the Public Relations Manager for Visit Franklin, located in Franklin, Tennessee, where, in less than two years, he has taken earned and influencer media impressions from a few hundred thousand to well over a billion annually.

Before Visit Franklin, Maxey was an independent PR consultant working with non-profits and media publications. He has also served in various communications and political director roles in elections for the Tennessee Legislature, Governor, and United States Congress. Maxey began his career in the sports market as the Assistant Director of Athletic Communications at the University of Tennessee at Martin.

When not working now, Maxey can is be found working as a freelance photographer shooting college and professional sporting events across the southeast.


It’s membership drive time. NAPRCA members are encouraged to bring at least one guest to our November luncheon. A member’s first guest will receive FREE luncheon admittance. Help us continue to grow our chapter while doing something nice for a colleague. Remember, only NAPRCA members may bring one guest for free.


When: Wednesday, November 15

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

November Special Offer: NAPRCA Members can bring one get FREE to our November meeting. 

Select to either pay online when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the November Luncheon is Monday, November 13 at 5 PM.

Member Note: Whether you are paying online or in-person, in order to get a proper head count for lunch, please let us know if you will be bringing one guest for free, as part of the November BOGO special.


See you on Wednesday, November 15!

Next Meeting: Wednesday, November 15

October 19, 2017  |  Home, Meeting Info  |  Comments Off on Next Meeting: Wednesday, November 15

NAPRCA’s next meeting will be Wednesday, November 15. We hope to see you there. More details coming soon! In the meantime, here’s a recap of some lessons learned from yesterday’s October meeting. Thank you again to our panel for their excellent insight about dealing with tough situations from a PR perspective.

The Panel
  • Megan Cotton Gully, Public Affairs Apecialist for the U.S. Army Materiel Command
  • Burr Ingram, Vice President-Communications & Marketing for Huntsville Hospital
  • Robert Lane, President/CEO of Carleton PR/LawCall
  • Ethics are personal and organizational. Ideally your personal values should match your organization’s. It certainly makes things a little simpler if they do!
  • Sometimes when several stakeholders are involved, you have to develop a strategy or response that satisfies the values of all involved as much as possible. Also, finding agreement among multiple (reliable) parties can also shine a light on the best choice. (Example: In the military, if legal reps and chaplains agree with the PR team’s decision about how to handle a sensitive situation, that’s a good sign.)
  • Legal regulations can sometimes make the ethical choices more obvious. (Example: patient privacy laws in healthcare)
  • Decide if you’re going to offer the best PR representation (to your client or organization) no matter what or is there a point where you’re going to walk away?
  • Know where you stand. Decide where the line is that you won’t cross and stick to it.
  • Speak up when you can correct inaccuracies. But beware of situations where responding to negative comments or statements you know to be false (on social media) will only bring them to the light and make them more visible.
  • Don’t lie because it’s unethical but also because it won’t work.
  • Don’t answer questions that you aren’t asked.
  • Social media is a tremendous opportunity but you have to be present and prepared to respond. You’re opening the door for every opinion (good/bad, reliable/unreliable).
  • It’s not a bad thing to recruit positive reviews. If someone has a good experience actively encourage them to share their comments.
  • Establish a track record of good decision making. Build trust with your organization so that you get a seat at the table and can handle potential problems before they happen.
  • Be as involved as you can from the beginning so you don’t just end up putting out fires on the back end.
  • Imagine the worst case scenario for your organization and then think about how you would handle it.
  • Be prepared. Know what the tough questions will be and how to answer them.
  • No one will believe you if you’re not upfront and honest from the start. Maintain a reputation for good ethical decision making.

Please join us for our final meeting of 2017 on Wednesday, November 15 at noon at Redstone Federal Credit Union on Wynn Drive. More details coming soon!

Nominees for 2018 Officers and Board of Directors

October 18, 2017  |  Home, News  |  Comments Off on Nominees for 2018 Officers and Board of Directors

It is time to consider nominees for the Board of Directors for the North Alabama Chapter of PRCA.

The Nominating Committee has nominated the individuals listed below to serve as directors of the NAPRCA. Each elected person will serve a term of one year beginning January 1, 2018 and ending December 31, 2018.

Proposed Board of Directors Slate for the term beginning January 1, 2018:

Jessica Carlton, President
Molly Mitchell, Secretary
Charlotte Magnussom, Treasurer
Kristen Pepper, Programs
Lori Miller, Membership
Jennifer Malone, Professional Development
Megan Nivens, Projects
Abby Guasti, APR Accreditation
Whitney Schmidt, Student Affairs
Heather Smith, Member-At-Large
Katie Coppens, Member-At-Large
Keith Lowhorne, Member-At-Large
Rachel Murie, Member-At-Large

Chantel Minish and Leah Gradl are currently serving on the State PRCA Board as co-chairs of the 2018 State PRCA Conference to be held in Huntsville April 17-18. As such, they will also serve on the 2018 NAPRCA Board as nonvoting members.

The Nominating Committee, chaired by the immediate Past President each year, prepares the slate of candidates one month prior to the election of the new Board. Candidates were announced at the October 18, 2017 meeting of the chapter.

Elections take place by simple majority vote of the Chapter membership present at the November chapter meeting. These new Board members will be immediately sworn in and will assume duties January 1.

You may nominate additional willing candidates for office. If you wish the membership to consider additional candidates, send your nominations to the Nominating Committee Chair.

Board elections will be held November 15, 2017.

PR Pro of the Month

June 5, 2017  |  Home, News  |  Comments Off on PR Pro of the Month

Each month, NAPRCA would like to recognize a member who has done an exceptional job in the public relations field – a successful campaign or project, sharing their talents to assist a local nonprofit, etc. Recipients will be honored at a chapter meeting and named PR Pro of the Month.

If you would like to nominate someone for this award, please submit the Nomination Form.