[January Luncheon] PR Evolution: Preparing for Success in 2018 and Beyond

January 8, 2018  |  Home, Meeting Info  |  No Comments

UPDATE: This meeting has been rescheduled due to winter weather. The new meeting date is THURSDAY, JANUARY 25. 


We’ll hear from PR veterans and past NAPRCA board members on the evolution of the industry, core tenants of PR that have stood the test of time, and advice to prepare for success in 2018 and beyond


  • Kelly Schrimsher, Director of Communication, City of Huntsville

  • Janet Kincherlow-Martin, Dean of Institutional Advancement, Calhoun Community College
    Janet has been with Calhoun Community College for close to 29 years. In her position at Calhoun, Ms. Kincherlow-Martin is responsible for managing and directing all of the College’s marketing, public relations, fundraising and governmental and community relations initiatives. A public relations practitioner and communications professional for over 35 years, Ms. Kincherlow-Martin has served in marketing and communications positions with Alabama A&M University and the United Way of Metro Nashville and is a former television reporter. She has frequently been recognized for her public relations work and was named the state’s “Communicator of the Year” by the Alabama Community College System Public Relations Association. Her public relations work at Calhoun has been honored on the local, state and national levels by such groups as the National Council for Marketing and Public Relations, the Alabama Community College System Public Relations Association and the Public Relations Council of Alabama. Ms. Kincherlow-Martin was recognized as Practitioner of the Year by the North Alabama Chapter of the Public Relations Council of Alabama and was recently awarded the Silver Medal by the American Advertising Federation of North Alabama acknowledging her outstanding contributions in the field of advertising.

Moderator: Molly Bell



11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

Registration for our January Meeting will close on Tuesday, January 23 at 5 PM.

PRCA Membership Renewal Time!

December 20, 2017  |  Home, News  |  Comments Off on PRCA Membership Renewal Time!

 Current NAPRCA Members: It’s time to renew your PRCA Membership for 2018. The renewal deadline is January 31.

With the new membership platform, it’s really simple to renew:

  1. CLICK HERE and sign in with your email address and use the “forgot password” link to gain access. If the email we have in our records is incorrect because you’ve changed jobs, email Lori.Miller@whnt.com and we’ll get you updated.
  2. Once you’ve logged in, you can choose to include the meal package or skip it if that’s not for you.
  3. Pay immediately or click bypass to get an invoice instead.

Not sure if you’re renewed? You can now check your status anytime on your profile.

Not currently a PRCA Member but interested in joining? Find more details about the new member process here.

Get Ready for 2018 Medallion Awards Now

October 25, 2017  |  Awards, Home  |  Comments Off on Get Ready for 2018 Medallion Awards Now

We hope you’re giving serious consideration to the 2018 Medallion Awards. Your North Alabama chapter is hosting the state conference in Huntsville mid-April 2018, and we’d love to see our members dominate awards night!

To help, we’ve brought everything you need into one place. UPDATED: Professional Medallions deadline is March 5, 2018.

First, Consider Your Award-Worthy Work

Now’s the time to make a list of projects or pieces that might make a good PRCA Medallion entry. It can be anything from a full program to a specific tactic like a postcard or release. A great way to brainstorm is to look through the Medallion categories.

Second, Gather Your Medallion Materials

The work associated with your PRCA Medallion entry must have appeared (published, printed, presented, etc.) within this calendar year. Take a look at your potential award submission and start gathering your collateral and metrics. What do you have? What do you still need?

Then review the online rules for Medallion entry and the judges’ evaluation questions – it’s a great way to make sure your submission includes everything it should. You can even start writing it now.

Third, Be Ready for the Online Medallion Entry Process

Awards are submitted online which means you need to be ready with digital versions of your collateral for upload. And there are character limits for the different required sections. That’s just several things to consider now, before we get into the busy awards season at the first of the year.

We recommend you look over these webinar slides for easy to follow instructions about the entry process. The deck is titled “How to Enter SPRF Lanterns” but the process and judging criteria are exactly the same for PRCA professional and student awards.

Unlike some awards, the PRCA Medallions are only open to active members of PRCA so be sure to renew your NAPRCA membership for 2018 when the renewal cycle opens in November. Students, that includes you!

Finally, Ask for Help

We have plenty of local people who have won Medallions and can help you. In fact, “Five Tips for Award-Winning PR Entries” was published on this site several years ago and has sample entries you can look over. Here’s another deck for Bringing Home the Trophy.

But if you’re still not sure whether your work merits an award submission, just call someone on the local NAPRCA Board. Really, we’re here to help.

PR Pro of the Month

June 5, 2017  |  Home, News  |  Comments Off on PR Pro of the Month

Each month, NAPRCA would like to recognize a member who has done an exceptional job in the public relations field – a successful campaign or project, sharing their talents to assist a local nonprofit, etc. Recipients will be honored at a chapter meeting and named PR Pro of the Month.

If you would like to nominate someone for this award, please submit the Nomination Form.