May Luncheon: Surprising new research that will change the way you communicate

May 3, 2016  |  Home, Meeting Info  |  Comments Off on May Luncheon: Surprising new research that will change the way you communicate


The Topic:


Aaron will lead a lively, thought-provoking discussion on new findings from social and behavioral science that can help us decide where, when, and how to message for greatest impact.

He will walk us through recent developments in the fields of psychology, economics, and neuroscience that shed new light on often-counterintuitive factors influencing why and how people make decisions.

Two important themes will emerge through the course of our discussion:

  1. Small changes can make a big difference.
  2. Often the most effective executions are also the simplest.

Along the way, Aaron will demonstrate several concrete ways Alabama Power’s Public Relations team is applying this research to help customers cut their energy costs and stay safe during severe weather events.


When: Wednesday, May 18

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

Price: $17 for Non Members, $15 for Members and $12 for Students

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893


register now


The R.S.V.P. deadline for the May luncheon with speaker Aaron Latham is Thursday, May 12th.


More about the speaker


Aaron Latham HeadshotAaron Latham heads up the Strategy and Research Team in Alabama Power’s Public Relations department — a full-service operation that, according to Yellowhammer News, ”engages customers on every medium imaginable, from social media to venue sponsorships and just about everything in between.”

He previously worked on Capitol Hill as a speechwriter and communications director in the U.S. House of Representatives, and as a deputy manager and press secretary on congressional campaigns in North Carolina. Before entering politics, he represented tech and telecom clients at a Washington, DC-based public relations firm.

Aaron is a seasoned media spokesperson who has been quoted in or contributed to articles published by The Wall Street Journal, The New York Times, USA Today, The Washington Post, Time, and The Economist.

In 2007, Aaron was named to the adjunct faculty at the University of Alabama, where he taught a special-topics course called “Political Communication and Modern Public Persuasion.”

Aaron grew up in Piedmont, Alabama and graduated from Piedmont High School. He earned a bachelor’s in English and a master’s in rhetorical theory from the University of Alabama. Prior to graduating, Aaron studied literature and linguistics at Oxford University in England.

See you on May 18th!

April Social: Connect with North Alabama PR practitioners at Yellowhammer Brewing

April 3, 2016  |  Home, Meeting Info  |  Comments Off on April Social: Connect with North Alabama PR practitioners at Yellowhammer Brewing

April 2016 NAPRCA social

How it works

We’re doing something a little different this year. We’re having a social in April instead of a regular luncheon with a speaker and the whole shebang. The idea? Have a little fun with your fellow public relations professionals at the recently opened Yellowhammer Brewing at Campus No. 805. We’ll order pizzas from on-premises Earth and Stone Wood Fired Pizza, and we’ll rehash the annual PRCA conference – which will take place on April 20th in Auburn, AL.


The Date

The PRCA state conference takes place this year on what would be our regular meeting date – the third Wednesday of April. To accommodate for this, we’ll be hosting the social the next wednesday, April 27th from 5 – 7 p.m.

Speaking of the state conference, have you registered yet? Final registration deadline is April 8th.



This social is completely free to attend. NAPRCA will purchase some pizzas for attendees to enjoy, and folks are encouraged to order any additional food and drink they’d like from Yellowhammer and Earth and Stone Wood Fired Pizza.



It’s always helpful for planning purposes to get a headcount of who plans to attend. Click the link below to R.S.V.P.

register now


Quick Glance

When: Wednesday, April 27th, 5 – 7 p.m.

Where: Yellowhammer Brewing, Campus No. 805

GPS Address: 2600 Clinton Ave W, Huntsville, AL 35805

Questions? Contact Jessica Carlton, NAPRCA VP of Programs at or (901)605.9774

March Luncheon: Where’s the value? Five thoughts about digital and its role in today’s marketing toolbox.

March 5, 2016  |  Home, Meeting Info  |  Comments Off on March Luncheon: Where’s the value? Five thoughts about digital and its role in today’s marketing toolbox.

March NAPRCA Joint Meeting with AdFed

The March 2016 luncheon with Jay Waters is a special joint meeting with AAF – North Alabama. To learn more about AAF – North Alabama, click here.

The Topic:

In this talk, Jay will discuss the excitement about the possibilities of digital media within the context of five fundamental questions that we have always used to evaluate the value of marketing communication tools. What’s working, what’s not, and what’s next in the world of digital media – and the key questions we need to ask as we seek to give our clients and organizations our best thinking for finding the best value for their investments in advertising and public relations initiatives. An alternative title to this talk could be “How to become unemployable in the  PR & advertising industry in 35 minutes”, as Jay gives you some hard questions to ask as he challenges conventional wisdom about digital media, traditional media, and consumer preference in today’s marketing world.


When: Thursday, March 17

11:30 a.m. Networking & Lunch

12:00 p.m. NAPRCA & AAF-North Alabama Updates

12:15 p.m. Speaker Begins

1:00 p.m. Wrap up

Where: Redstone Federal Credit Union

GPS Address: 220 Wynn Dr NW, Huntsville, AL 35893


The special R.S.V.P. deadline for the March joint meeting with AAF-North Alabama is Friday, March 11th at noon.




Jay WatersMore about the speaker

Jay Waters is an instructor at the University of Alabama in the Advertising and Public Relations Department, teaching classes in media, strategic thinking and agency management.

Jay joined the APR Department full time in the fall of 2015 after 24 years with Luckie and Company, a full-service advertising agency headquartered in Birmingham, Alabama. Just prior to joining the faculty, Jay’s most recent position at Luckie was SVP, Chief Strategy Officer, with responsibility for brand strategy, account planning, media planning and media buying.

During his advertising career, Jay has planned half a billion dollars in media placements for clients in wide variety of industries – including travel and tourism, financial products, telecommunications, consumer packaged goods, public utilities, healthcare, retail stores and QSR.

Campaigns that Jay has planned have won both of the media industry’s leading awards, winning a Media Lion at the Cannes International Ad Festival for his work with Alabama Tobacco Free Families, and a Media Plan of the Year award for his planning work on Regions Bank. On the brand planning side, Jay’s consumer insights and research have provided the foundation for numerous Addy and Telly award-winning creative campaigns. He has also been a frequent contributor to industry publications, contributing columns to AdWeek (US), B &T Weekly (Australia) and Admap (UK).

Jay has received numerous individual awards, including the Birmingham Business Journal Top 40 under 40, Birmingham Ad Fed Media Planner of the Year and Robert E. Luckie Award. Jay has a B.S in Management and a Masters in Business Administration from the University of Alabama in Birmingham


See you on March 17th!

Nonprofit University 2016 Call for Speakers

March 4, 2016  |  Home  |  Comments Off on Nonprofit University 2016 Call for Speakers

North Alabama chapter of the Public Relations Council of Alabama (NAPRCA)
has issued a call for presentations for the 2016 Nonprofit University (NPU). NAPRCA
is sponsoring a track for the program on Wednesday, June 22, 2016, from noon – 6
p.m., in Huntsville, Ala., at the Von Braun Center’s North Hall. Reimbursement for
travel will be provided for qualified candidates.

About NPU
NPU is organized by the Community Foundation of Huntsville/Madison County to provide a new
training collaborative for nonprofits. More than 400 nonprofit leaders attended last year, representing
230 different organizations; 2016 event estimates project up to 600 attendees. Ten different training
tracks are offered, with average attendance for the Public Relations track expected to be between 35-50
per workshop.

Benefits of Presenting
•Sharing your PR expertise with organizations across the region
•Volunteering to boost community PR education
•Collaborating with other PR professionals
•Practicing the RPIE model (Research, Planning, Implementation, Evaluation)
•Adding Public Relations speaker/trainer to your resume and portfolio

Proposal Guidelines and Content
The deadline to submit a presenter proposal is Thursday, March 10, 2016. Please email proposals to
Kristen Pepper at Presenters will be selected by committee vote and notified by Monday, March 14.

Submissions should be submitted in either Word or PDF format, and include the following:
• Presenter name and professional title
• Organization/company affiliation, along with a link to the website
• Presenter contact information (mailing address, phone and email)
• Presenter bio, including years of service in PR or related industry
• Presenter LinkedIn profile URL and Twitter handle (if applicable)
• Proposed topic/title and a brief description (no more than 150 words) on why this would be
appealing to the nonprofit community
• Presentation experience, including past presentations, topics and related events

Some suggested subjects (though additional ones are welcome and will be accepted) include:
• Crafting a media pitch
• Creating a strong web presence
• Measuring results (from events, fundraisers)
• Working with vendors
• Event planning
• Tailoring your message for your audience

Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

February 23, 2016  |  Home, Students  |  Comments Off on Scholarship Opportunity 2016: Michael K. Simmons Memorial Scholarship

Michael K. Simmons Memorial Scholarship
North Alabama Chapter of the Public Relations Council of Alabama

Goal: To assist a student in earning an undergraduate degree in communications-related field of study

Award: A $2,000 tuition scholarship

Eligibility: Any NAPRCA student member attending a college or university in North Alabama pursuing an undergraduate degree in public relations or public relations-related fields of study such as public communications, marketing, mass communications, or journalism who meets the eligibility requirements.

  • Student must have completed at least one semester of coursework and be enrolled in the Fall 2015 and/or Spring 2016 semesters.
  • Student must be enrolled in a communications-related field of study.
  • Student must be a member of the North Alabama Chapter of PRCA (go to and click on JOIN. You will join the NAPRCA chapter, there is an annual membership fee of $25 at time of application (does not cover local university chapter fee, if applicable). Your NAPRCA membership application must be processed prior to scholarship application submission.
  • Student must submit a one-page, double-spaced essay along with application answering the following: “What are your Communications/PR career goals and reasons for choosing the Communications/PR profession.” Submit essay as attachment.
  • Student must have at least a 3.0 (on a 4.0 grade scale) or a 2.0 (on a 3.0 grade scale) grade point average.  Please include a copy of your transcript (official or unofficial.)
  • Student must submit letter of recommendation from university department representative (i.e. instructor/professor, adviser, department chair).
  • Student must provide enrollment status documentation – either full time or part time.

Criteria: The award selection will be based on the following criteria: grade point average (GPA); extracurricular activities (with favor given to communications-related activities); recommendation; essay.

Deadline/Award: All applications must be submitted electronically online by March 31, 2016.  Scan the signed application and other documents mentioned above and submit with the application. Incomplete applications will not be considered. A recipient will be chosen and contacted by late April, and the award will be presented at the May NAPRCA Chapter meeting. The scholarship may be used for tuition and fees for the Fall 2016 or Spring 2017.

Questions? Contact Dr. Beth Garfrerick, NAPRCA Student Chapter Liaison, at 256-765-4941 or