Next Meeting: Wednesday, November 15

October 19, 2017  |  Home, Meeting Info  |  No Comments

NAPRCA’s next meeting will be Wednesday, November 15. We hope to see you there. More details coming soon! In the meantime, here’s a recap of some lessons learned from yesterday’s October meeting. Thank you again to our panel for their excellent insight about dealing with tough situations from a PR perspective.

The Panel
  • Megan Cotton Gully, Public Affairs Apecialist for the U.S. Army Materiel Command
  • Burr Ingram, Vice President-Communications & Marketing for Huntsville Hospital
  • Robert Lane, President/CEO of Carleton PR/LawCall
Take-aways
  • Ethics are personal and organizational. Ideally your personal values should match your organization’s. It certainly makes things a little simpler if they do!
  • Sometimes when several stakeholders are involved, you have to develop a strategy or response that satisfies the values of all involved as much as possible. Also, finding agreement among multiple (reliable) parties can also shine a light on the best choice. (Example: In the military, if legal reps and chaplains agree with the PR team’s decision about how to handle a sensitive situation, that’s a good sign.)
  • Legal regulations can sometimes make the ethical choices more obvious. (Example: patient privacy laws in healthcare)
  • Decide if you’re going to offer the best PR representation (to your client or organization) no matter what or is there a point where you’re going to walk away?
  • Know where you stand. Decide where the line is that you won’t cross and stick to it.
  • Speak up when you can correct inaccuracies. But beware of situations where responding to negative comments or statements you know to be false (on social media) will only bring them to the light and make them more visible.
  • Don’t lie because it’s unethical but also because it won’t work.
  • Don’t answer questions that you aren’t asked.
  • Social media is a tremendous opportunity but you have to be present and prepared to respond. You’re opening the door for every opinion (good/bad, reliable/unreliable).
  • It’s not a bad thing to recruit positive reviews. If someone has a good experience actively encourage them to share their comments.
  • Establish a track record of good decision making. Build trust with your organization so that you get a seat at the table and can handle potential problems before they happen.
  • Be as involved as you can from the beginning so you don’t just end up putting out fires on the back end.
  • Imagine the worst case scenario for your organization and then think about how you would handle it.
  • Be prepared. Know what the tough questions will be and how to answer them.
  • No one will believe you if you’re not upfront and honest from the start. Maintain a reputation for good ethical decision making.

Please join us for our final meeting of 2017 on Wednesday, November 15 at noon at Redstone Federal Credit Union on Wynn Drive. More details coming soon!

[October Luncheon] PResponsibly: Ethics in Communication

October 6, 2017  |  Home, Meeting Info  |  Comments Off on [October Luncheon] PResponsibly: Ethics in Communication

THE TOPIC

In the new age of media, brands have more control than ever over their content and public image. However, with great power comes great responsibility. How do we ensure that we are practicing our profession to the highest ethical standard and battle the public perception of PR professionals as “spin doctors?”

We’ll get the answers to these questions and more from our three panelists, Burr Ingram, VP of Communications and Marketing at Huntsville Hospital, Megan Cotton Gully, Public Affairs Specialist for U.S. Army Materiel Command, and Robert Lane, President/CEO of Carleton PR, Inc.

Megan Cotton Gully, Public Affairs Apecialist for the U.S. Army Materiel Command
Megan Cotton Gully is a public affairs specialist for the U.S. Army Materiel Command at Redstone Arsenal. She increases understanding of AMC’s mission through community engagement, internal communications, and media relations. In March 2017, she deployed to Kabul, Afghanistan and managed social media accounts for NATO’s 39-member-nation coalition that is conducting ‘train, advise, and assist’ operations in Afghanistan. Prior to arriving at AMC, she served as a public affairs specialist at the U.S. Army Garrison-Redstone, where she was primarily responsible for planning and executing the command’s community engagement strategies and social media efforts. She also worked for the U.S. Army Aviation and Missile Command Public and Congressional Affairs Office, starting her career as a summer hire. She holds a Master of Arts in Public Affairs from the University of Alabama in Huntsville and a Bachelors of Arts in Communications and Public Relations from the University of Alabama in Tuscaloosa, Alabama. In 2016 she was name the Department of the Army’s Civilian Print Journalist of the Year and in 2015 she was named the Association of the United States Army- Redstone/Huntsville Chapter Civilian of the Year Support Staff.

 

Burr Ingram, Vice President-Communications & Marketing for Huntsville HospitalBurr Ingram has served as vice president of communications and marketing for Huntsville Hospital since 1988. Burr was raised in Montgomery and graduated from Auburn University in 1974. Prior to coming to Huntsville he worked with Baptist Medical Center and the Medical Association of the State of Alabama, both in Montgomery. In Huntsville he has served on the boards of several community organizations, including the American Heart Association, American Red Cross, United Way, Blount Hospitality House, Better Business Bureau, Junior Achievement of North Alabama, and the Christian Women’s Job Corp. He is a graduate Leadership Class 10 and a past board member of the program.

 

Robert Lane, President/CEO of Carleton PR/LawCall
With over 20 years of experience in marketing and public relations, Robert’s expertise is mapping out detailed strategy for effective promotions. He understands the subtleties of the issues and can create a plan that gets everyone what they want. Robert has worked extensively in telecommunications as a news anchor, promotions director and operations manager for over-the-air broadcasters. His projects have included the week-long televised City Election Forums, staging and coordinating live, televised hearings for the Alabama Court of Criminal Appeals, producing An Evening with Willard Scott for The Arts Council, managing and producing 31 Law Line, a weekly live television show on legal issues, and the HomeTown Heroes program for Comcast and The Huntsville Times.

 

THE DETAILS

When: Wednesday, October 18

11:30 AM Networking & Lunch
12:00 PM NAPRCA Updates
12:15 PM Speaker Begins
1:00 PM Wrap Up

Where: Redstone Federal Credit Union
GPS Address: 220 Wynn Drive NW, Huntsville, AL 35893

Price: $20 for Non Members, $15 for Members, $12 for Students

Select to either pay in advance when you register OR register only and pay at the door when you arrive.

The RSVP deadline for the September Luncheon is Monday, October 16 at 5 PM.

 

See you on Wednesday, October 18!

PR Pro of the Month

June 5, 2017  |  Home, News  |  Comments Off on PR Pro of the Month

Each month, NAPRCA would like to recognize a member who has done an exceptional job in the public relations field – a successful campaign or project, sharing their talents to assist a local nonprofit, etc. Recipients will be honored at a chapter meeting and named PR Pro of the Month.

If you would like to nominate someone for this award, please submit the Nomination Form.