May 2015 Chapter Meeting: Content Curation for Smarties

April 28, 2015  |  Home, Meeting Info, Uncategorized  |  No Comments  |  Share

Wade Kwon

Good marketers share their expertise. Great marketers share everyone else’s. Consultant Wade Kwon will show the most efficient methods of content curation. The award-winning writer and editor has made a career of gathering news from communities and sharing it with print and online audiences. Learn how expert curation actually puts you and your brand at the center of attention. Discover how to turn simple streams of information into powerful tools to dominate SEO, social and viral.

Wade is a Birmingham native and works as a communications consultant and conference director for Y’all Connect, yallconnect.com (which is coming up in Birmingham – June 12 #yallconnect). The Poynter Institute selected Wade as one of 35 Influential People in Social Media and Birmingham Magazine readers selected him as Best Tweeter two years running in the Best of B’ham 2010 and 2011 online polls.

Register Now

What: May Chapter Meeting, Communicating High Technology Concepts Effectively
When: May 20th, 11:45am-1:00pm
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

April 2015 Chapter Meeting PR Education: Completing the Career Circle

March 31, 2015  |  Home, Meeting Info  |  No Comments  |  Share

Title: PR Education: Completing the Career Circle
What a PR education means for you now and later

Description: According to the U.S. Department of Labor’s Bureau of Labor Statistics, the job outlook for PR specialists is expected to grow 23% through 2020 – faster than average for all occupations. Universities are having to cultivate an ever-changing curriculum that prepares students for the job market. Dr. Greg Pitts, Chair, Department of Communications at the University of North Alabama will share how the undergraduate degree is tailored for students to begin their career immediately following graduation. He will also tell us how UNA is developing a Master’s degree in Communications. Advanced degrees and the Accredited in Public Relations certification add value not only to our profession but prepare practitioners for promotions, career enhancements, salary increases and more. Join us so you can learn more about how a PR education can complete your career circle.

Bonus: Because April is for APR, we will also share tips about the Accredited in Public Relations credential!

 Register Now

What: April Chapter Meeting
When: Wednesday, April 15 at 11:45AM
Where: Redstone Federal Credit Union on Wynn Drive
Cost: $15 for members, $17 for guests, and $12 for students

RFP: 2015 PRo Bono Project

March 5, 2015  |  Home, News  |  No Comments  |  Share

NAPRCA Members Use Their Time and Talents to Give Back Through 2015 PRo Bono Project

The NAPRCA PRo Bono Project invites TN Valley nonprofits to enter their organization as a potential recipient of a free public relations strategy plan, developed by a team of skilled, public relations practitioners. This public outreach project, started in the early 90s, calls on NAPRCA members to use their unique skill set to lend a helping hand to groups that do so much for others on a daily basis.

For many non-profits, one of their greatest hurdles is the lack of a public relations strategy. These organizations devote themselves to helping others in need, but often times, due to lack of resources or time, their services and message do not reach their target audiences. Those audiences may be groups of people in need of help, or even groups of people looking to help others through the donation of their time or money.

The winning non-profit will be selected by the committee and PRCA Board. Projects with well-defined and realistic objectives are what make a great candidate. The selection committee is also seeking projects that will motivate NAPRCA members and inspire them to make a meaningful impact in their community. Organizations interested in applying for the 2015 PRo Bono Project should email completed applications to northalabamaprca@gmail.com no later than May 1st.

Giving Back Gives You a Leg Up.

The PRo Bono Project team is looking to add to its roster. In addition to helping select this year’s winning non-profit, the committee will meet with the organization’s staff to assess its needs. Not only will this allow members to learn more about their local non-profit community, but it also allows every member hands on experience in developing a strategic PR plan from the ground up. If you are looking to dive deeper into the PR community, reconnect with other members or serve as a guide to new professionals on the scene, please volunteer for this worthy cause. Committee meetings will begin in May to select the project recipient. Interested members should email northalabamaprca@gmail.com.

2015 PRo Bono Application Form