NAPRCA Chapter & Members Receive Statewide Recognition

May 17, 2018  |  Awards, Home  |  No Comments

Your North Alabama PRCA Chapter and its members where received high honors at the 2018 PRCA Conference for efforts and projects that took place during 2017. NAPRCA placed first in 6 out of 8 categories and was named Sharon Heflin Chapter of the Year for 2017. Several chapter members were also recognized for their professional achievements. Congratulations to all of the award winners!


Chapter of the Year Awards (COTY)

North Alabama recieved 1st Place in Membership, Education, Chapter Management, Communications, Programs, Projects; 3rd Place in APR

2017 Sharon Heflin Chapter of the Year Award – NORTH ALABAMA


2018 PRCA Medallion Award Winners

Awards of Merit (70-79)

  • Media Fusion, Chantel Minish, National Park Service Ranger Recruitment
  • #GoPlayHsv, Ashley Polesak, Huntsville Parks & Recreation


Awards of Excellence (80-89)

  • Huntsville Hospital, Sue Esslinger and Steve Doyle, News in 90
  • Committee of 100, PR Plan, Leah Gradl
  • Dynetics, Kristina Hendrix and Whitney Schmitt, Web Renovation
  • Dynetics Kristina Hendrix and Whitney Schmitt, Updated Publication
  • Creative Cities, Leah Gradl, Brand Design
  • Parkway Place (CBL Properties), Molly Bell, Pop Up Shop
  • Dynetics, Kristina Hendrix and Whitney Schmitt, Aerospace Expansion


Medallion Awards (90-100)

  • City of Huntsville, Jessica Carlton, Rescue Me: Fire Dogs
  • Huntsville-Madison County CVB, Kristen Pepper, TBEX Website
  • Committee of 100, Leah Gradl, Crisis Plan
  • Media Fusion, Chantel Minish, NASA SLS Virtual Reality
  • Kent Company, Leah Gradl, 60th Anniversary




BEST IN SHOW: City of Huntsville, Jessica Carlton, Rescue Me: Fire Dogs

Applications Now Open for NAPRCA 2018 PRo Bono Project

April 6, 2018  |  Home, News, Projects  |  Comments Off on Applications Now Open for NAPRCA 2018 PRo Bono Project

NAPRCA is looking for local non-profit organizations seeking assistance in their public relations/marketing outreach efforts. Coined the PRo Bono Project, this annual initiative provides voluntary assistance to the selected non-profit requesting additional resources in their communication and outreach efforts. 

Examples of communication services provided will vary, depending on the non-profit chosen, but could include:

  • plans for internal and external communication outreach
  • media relations
  • tactical recommendations
  • social media analysis
  • community engagement plans
  • event planning and more.

Previous organizations selected for the PRo Bono Project include the Crisis Services of North Alabama, Better Business Bureau, the ARC of Morgan County, and Still Serving Veterans.

“NAMI Huntsville was thrilled to be selected for NAPRCA’s 2017 PRbono Project, NAPRCA support efforts are helping NAMI-H refine our community outreach, expand upon our volunteer support and strengthen our donor recognition programs. NAMI-H provides a unique support network serving family members in the greater North Alabama area with education, peer-to-peer activities and compassion. With the assistance of NAPRCA, we’ll be able to expand our efforts in a variety of ways including website and social media incorporation to meet modern needs. NAPRCA provides the support at no cost to our organization which is greatly appreciated. With NAPRCA’s help, we will spread our effort about being “Stigma Free” to address mental health issues in North Alabama using new technology.” – Joe Keweza, NAMI Huntsville Board Member

The NAPRCA’s PRo Bono Project is open to 501c3 non-profits located in Huntsville, Madison, Decatur, Sand Mountain and the Shoals.
The application window to apply will be open until May 20th, 2018.



February 20, 2018  |  Home, News, Projects  |  Comments Off on MentorMatch

Mentoring is an all-encompassing way to encourage personal growth. The mentor and mentee will work together to develop the mentee’s underlying abilities and will help develop new skills and acquire knowledge in their chosen field. Mentees who take full advantage of the program will have assistance in internships and potential job opportunities. Mentors and mentees will complete an online application to participate. Once applications are reviewed, candidates will be matched by the MentorMatch committee. The matched mentor/mentee participants will be contacted via email and will sign a mentoring agreement to participate in the program.

Requirements for MentorMatch

A Mentor:

  • Must hold an active PRCA Membership
  • Must have at least 8 years’ experience working in the Marketing/Public Relations/Advertising or related fields
  • Must be willing to dedicate at least 2 hours per month in mentoring a chosen mentee

Ideal Mentors Are:

  • Professionals with industry experience
  • Advocates of the public relations, marketing, advertising industries or related fields
  • Professionals who are willing to share their professional network with mentees, should the opportunity arise
  • Sounding boards and advisors who help mentees explore possibilities and learn more about their chosen industries, review career paths and fine-tune their career goals
  • Open to sharing past successes, failures and insights into lessons learned
  • Supporters and givers of constructive feedback

Benefits for the Mentor Include:

  • Further develops leadership skills
  • Allows an opportunity to provide feedback, communicate and develop interpersonal skills
  • Gain new perspectives through interaction
  • Opportunity to reflect on own practices
  • Invest in the future of the mentee

A Mentee:

  • Must hold an active NAPRCA Membership (professional or student)

Ideal Mentees Are:

  • Ambitious professionals who are seeking career advice and have the desire to grow professionally
  • Either early in their career and/or recent position
  • Open to new experiences and learning opportunities
  • Willing to accept constructive guidance and recommendations, while keeping an open mind

Benefits for the Mentee Include:

  • Develop new skills and expertise
  • Enhances confidence in dealing with challenges and issues
  • Enhances networking opportunities
  • Helps to clarify career direction and advancement
  • Increases individual visibility and recognition in the organization

Application for MENTOR

Application for MENTEE